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Eye Makeup is a transformative and artistic category of cosmetics dedicated to highlighting, defining, and dramatizing the eyes—often considered the focal point of facial expression. This versatile collection includes products like eyeshadows that add dimension with matte, shimmer, or metallic finishes; eyeliners that create precise lines for definition or bold wings for impact; mascaras that lengthen, volumize, and darken lashes; and brow pencils, gels, and powders that shape and fill the eyebrows to frame the face. Additionally, primers, false lashes, and lash serums further enhance and prolong eye looks. From subtle, everyday enhancement to avant-garde creativity, eye makeup allows for endless experimentation with color, texture, and style, empowering individuals to convey mood, confidence, and personality. Advanced formulations often feature long-wearing, smudge-proof, and hypoallergenic properties to ensure both vibrancy and comfort, making this category a cornerstone of beauty routines that celebrate the power and allure of the eyes.
Maybelline Brow Drama Sculpting Eyebrow Mascara – Dark Brown
Maybelline Brow Drama Sculpting Eyebrow Mascara in Dark Brown is a tinted eyebrow gel that sculpts, shapes, and defines brows in just one step for up to 12 hours of natural-looking, full brows . Featuring a unique ball-shaped applicator wand, this gel-based formula evenly coats each brow hair while setting them in place, creating perfectly sculpted brows without clumping .
The Dark Brown shade provides a natural-looking definition that complements dark brown hair colors, while the easy-to-use applicator makes achieving professional-looking brows simple—just apply from base to tip, wiggling as you go . The smudge-proof, flake-resistant formula keeps brows looking flawless all day .
Perfect for anyone seeking defined, sculpted brows that last from morning to night, Brow Drama delivers natural, full eyebrows with effortless application.
Maybelline Brow Drama Sculpting Eyebrow Mascara – Medium Brown
Maybelline Brow Drama Sculpting Eyebrow Mascara in Medium Brown is a tinted eyebrow gel that sculpts, shapes, and defines brows in just one step for up to 12 hours of natural-looking, full brows . Featuring a rounded sculpting brush, this pigment-rich gel formula evenly coats each brow hair while setting them in place, creating perfectly sculpted brows without clumping .
The Medium Brown shade provides a natural-looking definition that complements light to medium brown hair colors, while the easy-to-use applicator makes achieving professional-looking brows simple—just apply with light, upward movements along the brow contour . The smudge-proof, long-lasting formula keeps brows looking flawless all day .
Perfect for anyone seeking defined, sculpted brows that last from morning to night, Brow Drama delivers natural, full eyebrows with effortless application.
Maybelline Crayon Khol Colossal Kajal Argan Oil
Maybelline Crayon Khol Colossal Kajal Argan Oil is an intensely pigmented, creamy kajal pencil that delivers deep, dramatic black color while nourishing the delicate eye area with argan oil . The waterproof, smudge-proof formula provides long-lasting wear, keeping eyes looking fresh and defined all day without fading or requiring touch-ups .
The creamy, gel-like texture glides effortlessly onto the waterline and lash line without tugging, making application quick and comfortable even for those with sensitive eyes . Enriched with argan oil to condition and care for the eyelids, this kajal not only beautifies the eyes but also provides nourishing benefits during wear .
Perfect for anyone seeking a long-wearing, nourishing kajal that combines intense pigmentation with comfortable, all-day wear.
Maybelline Eye Studio Lasting Drama Gel Eyeliner Black
Maybelline Eye Studio Lasting Drama Gel Eyeliner in Black is an intensely pigmented, waterproof gel eyeliner that delivers bold, dramatic color for up to 24 hours . Formulated with highly concentrated pigments held in a clear gel base, this eyeliner provides the most intense line for lasting drama that resists smudging, flaking, and fading throughout the day .
The smooth gel texture glides on easily with the included precision angled brush, allowing for fool-proof even application with control for both fine and thick lines . Whether you want a classic thin line, a dramatic winged look, or a blended smokey eye, this versatile gel liner adapts to your preferred style .
Ophthalmologist-tested, dermatologist-tested, and oil-free, this gel liner is safe for sensitive eyes and contact lens wearers . Perfect for anyone seeking a long-wearing, intensely pigmented gel liner that delivers professional-quality results with every application.
Maybelline Great Lash Mascara
Maybelline Great Lash Mascara is the legendary, award-winning mascara that has been a beloved classic for decades . Featuring a lash-doubling formula and lash-building brush, this mascara glides on smooth to create a full-lash look with lots of volume, no clumps, and no mess .
The gentle, hypoallergenic formula conditions as it thickens to create fuller, longer-looking lashes without clumping . The buildable formula allows you to layer multiple coats for customized intensity, from natural definition to dramatic volume .
Hypoallergenic and ophthalmologist tested, this mascara is safe for sensitive eyes and suitable for contact lens wearers . The washable formula removes easily with soap and water or makeup remover . Perfect for anyone seeking a classic, reliable mascara that delivers beautiful volume and timeless results with every application.
Maybelline Hyper Precise All Day Liquid Liner – 701 Matte Black
Maybelline Hyper Precise All Day Liquid Liner in 701 Matte Black is a waterproof liquid eyeliner featuring an ultra-thin 0.4mm precision tip that delivers intense, matte black definition with effortless control . The ergonomic design and smooth formula allow you to craft everything from subtle everyday lines to dramatic winged looks with ease and stability .
The waterproof, smudge-proof formula provides long-lasting wear for up to 24 hours, keeping your look fresh and flawless through humidity, sweat, and daily activities . The ultra-fine felt tip never dries up and never skips, giving you full control over your makeup looks for a smooth, even line every time . The true matte finish offers a modern, sophisticated appearance that complements any eye look .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this liquid liner delivers intense color payoff in a single stroke . Perfect for anyone seeking a reliable, high-precision liquid eyeliner that combines intense pigmentation, long-lasting wear, and a beautiful matte finish.
Maybelline Hyper Precise Curvy Intense Black
Maybelline Hyper Precise Curvy Intense Black is a liquid eyeliner featuring an innovative curved felt tip that is ergonomically designed to follow the contour of your eye, making it easier than ever to achieve a flawless, smooth line. The intense black, waterproof formula glides on without tugging or skipping, delivering bold, long-lasting definition.
The ergonomic handle and curved brush work together to give you total control, allowing you to draw a precise line from the inner to the outer corner in a single stroke. Once applied, the smudge-proof formula stays put for extended hours, resisting sweat and humidity to keep your eye looking sharp all day.
Perfect for beginners and experts alike, this liner combines intense pigmentation with an easy-to-use design, making it a must-have for creating everything from subtle definition to dramatic winged eyes.
Maybelline Lash Sensational Boosting Eyelash Serum
Maybelline Lash Sensational Boosting Eyelash Serum is a conditioning lash treatment, fortified with a blend of lash-enhancing ingredients including arginine and pro-vitamin B5, that helps achieve fuller and thicker looking eyelashes in just 4 weeks . This lash transforming formula works to reinforce lashes and condition through daily application, leaving lashes looking healthy, soft, supple, and shiny .
The soft cotton brush applicator allows for a nourishing application on both the base and length of lashes, making daily use comfortable and effective . The serum helps protect against lash fallout during makeup removal as lashes become more fortified over time . When applied in the morning, it perfectly primes lashes for mascara application, and when paired with Lash Sensational Mascara, lashes reach their full fan effect with longer, thicker, fanned-out impact .
Vegan and suitable for all skin types, this serum can be used twice daily, in the morning and at night, as part of your regular beauty routine . Perfect for anyone seeking to enhance their natural lashes for a fuller, healthier, more beautiful appearance.
Maybelline Lash Sensational Luscious Washable Mascara
Maybelline Lash Sensational Luscious Washable Mascara is a volumizing mascara infused with a blend of three precious oils—Rose Oil, Safflower Oil, and Argan Oil—that helps reduce mascara brittleness while creating a softer, denser feel to lashes . The exclusive fanning reservoir brush features ten layers of bristles that reveal layers of lashes for a sensational full-fan effect, coating every lash from root to tip .
The buildable formula allows you to layer multiple coats without clumping when applied correctly, delivering customizable intensity from natural definition to full luscious drama . The washable formula is removed easily with soap and water, making end-of-day cleanup gentle and quick . Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara prioritizes eye comfort while delivering dramatic results .
Perfect for anyone seeking softer, denser lashes with a beautiful fanned-out effect, Lash Sensational Luscious combines volumizing power with lash-conditioning precious oils for a truly luscious finish.
Maybelline Lash Sensational Washable Mascara
Maybelline Lash Sensational Washable Mascara is a volumizing mascara that delivers a sensational full-fan effect, thanks to its exclusive fanning brush with ten layers of bristles . The innovative brush design captures and coats every lash from root to tip, from the longest to the tiniest corner lashes, creating layers of fanned-out, voluminous lashes without clumping .
The buildable formula allows you to layer multiple coats for customized intensity, from natural everyday definition to dramatic full volume . Infused with conditioning Rose Hip Oil, this cult-favorite mascara delivers thick lashes that never feel weighed down while nourishing lashes during wear .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this washable formula removes easily with soap and water . Perfect for anyone seeking dramatic, fanned-out lashes with volume, length, and definition that lasts all day.
Maybelline Lemonade Craze Eyeshadow Palette
Maybelline Lemonade Craze Eyeshadow Palette is a 12-shade eyeshadow collection featuring a mix of matte and shimmer finishes, ranging from wearable neutrals to bold pops of citrus-inspired color . Infused with a delicious fresh citrus scent, this palette adds a refreshing sensorial element to your makeup application while delivering vibrant, pigmented color .
The creamy, blendable formula glides onto the lids seamlessly, offering rich pigment and buildable coverage for effortless application . From softer hues to highlight and brighten to darker shades to amplify and define, this versatile palette allows you to create endless eye looks from subtle daytime sophistication to bold, colorful evening glamour .
Housed in a sleek, travel-friendly compact measuring approximately 12.8 x 7.5 x 1.2 cm and weighing 12g , this palette is perfect for anyone seeking a fresh take on the classic eyeshadow palette. Quench your thirst for color with wearable neutrals and bold splashes of citrus-inspired shades that make your eyes pop.
Maybelline Master Ink Charcoal
Maybelline Master Ink Charcoal is a long-wearing, color-rich liquid eyeliner that delivers intense, matte charcoal definition with ultra-precise application . Featuring an ultra-thin, flexible brush tip, this eyeliner allows you to craft everything from subtle everyday lines to dramatic winged looks with ease and control .
The smooth, waterproof formula glides on effortlessly without flaking, smudging, or running, providing all-day wear that stays fresh and flawless even through humidity, sweat, and water activities . The true matte finish offers a modern, sophisticated appearance that complements any eye look and adds depth and intensity to your makeup .
Dermatologist tested and talc-free, this eyeliner is suitable for sensitive eyes and contact lens wearers . The highly pigmented formula delivers intense charcoal color in a single stroke, eliminating the need for multiple passes or touch-ups throughout the day . Perfect for anyone seeking a reliable, high-precision liquid eyeliner that combines intense pigmentation, long-lasting wear, and a beautiful matte finish.
Maybelline Master Ink Luminous
Maybelline Colossal Kajal Crayon Khol Black is an intensely pigmented, creamy kajal pencil that delivers deep, dramatic black color in a single stroke for bold, expressive eyes . Formulated with highly charged carbon black pigments and enriched with nourishing ingredients including Aloe Vera, Vitamin E, and Chamomile Extract, this kajal not only beautifies the eyes but also soothes and cares for the delicate eye area .
The waterproof, smudge-proof formula provides long-lasting wear for up to 24 hours, keeping eyes looking fresh and defined all day without fading or requiring touch-ups . The creamy, smooth texture glides effortlessly onto the waterline and lash line without tugging, making application quick and comfortable even for those with sensitive eyes . The matte finish delivers sharp, modern definition without unwanted shine.
Ophthalmologist tested, dermatologist tested, and alcohol-free, this kajal is safe for contact lens wearers and suitable for sensitive eyes . Perfect for anyone seeking a reliable, long-wearing kajal that combines intense pigmentation, nourishing care, and comfortable all-day wear.
Maybelline Tattoo Brow 36H Styling Gel – Dark Brown
Maybelline Tattoo Brow 36H Styling Gel in Dark Brown is a long-lasting, waterproof brow styling gel that defines, lifts, and adds volume to brows for up to 36 hours . Featuring a high-pigment formula that quickly fills brows for a naturally thicker finish, this life-proof gel resists water, sweat, smudging, and transfer to keep brows perfect through any activity .
The Dark Brown shade provides a natural-looking definition that compliments dark brown hair colors, while the easy-to-use brush applicator makes achieving sculpted, thick brows simple—just wipe, swipe, and go . The comfortable, non-sticky formula coats each hair without clumping, creating naturally fuller-looking brows that last all day .
Ophthalmologist tested, dermatologist tested, and vegan, this brow gel is safe for sensitive eyes and suitable for all skin types . Perfect for anyone seeking defined, flawless brows that last from morning to night.
Maybelline Tattoo Brow 36H Styling Gel – Medium Brown
Maybelline Tattoo Brow 36H Styling Gel in Medium Brown is a long-lasting, waterproof brow styling gel that defines, lifts, and adds volume to brows for up to 36 hours . Featuring a dual-bristle brush applicator for precise application, this non-sticky formula fills in gaps and enhances natural brow shape without clumping or looking harsh .
The Medium Brown shade provides natural-looking definition that complements brown hair colors, while the waterproof, smudge-proof, and transfer-resistant formula keeps brows perfect through sweat, friction, and daily activities . Ophthalmologist tested and safe for sensitive eyes, this brow gel is perfect for anyone seeking defined, flawless brows that last all day .
Maybelline Tattoo Brow Waterproof Gel – Black Brown
Maybelline Tattoo Brow Waterproof Gel in Black Brown is a long-lasting, waterproof brow styling gel that defines, lifts, and adds volume to brows for up to 2 days . Featuring a high-pigment formula that quickly fills brows for a naturally thicker finish, this life-proof gel resists water, sweat, smudging, and transfer to keep brows perfect through any activity .
The Black Brown shade provides a natural-looking definition that complements dark brown to black hair colors, while the easy-to-use brush applicator makes achieving sculpted, thick brows simple—just wipe, swipe, and go . The comfortable, non-sticky formula coats each hair without clumping, creating naturally fuller-looking brows that last for days .
Vegan and suitable for all skin types, this brow gel is perfect for anyone seeking defined, flawless brows that last from morning to night and beyond.
Maybelline Tattoo Brow Waterproof Gel – Deep Brown
Maybelline Tattoo Brow Waterproof Gel in Deep Brown is a long-lasting, waterproof brow styling gel that defines, lifts, and adds volume to brows for up to 36 hours . Featuring a high-pigment formula that quickly fills brows for a naturally thicker finish, this life-proof gel resists water, sweat, smudging, and transfer to keep brows perfect through any activity .
The Deep Brown shade provides a natural-looking definition that complements dark brown hair colors, while the easy-to-use built-in brush makes achieving sculpted, thick brows simple—just wipe, swipe, and go . The comfortable, non-sticky formula coats each hair without clumping, creating naturally fuller-looking brows that last all day.
Vegan and suitable for all skin types , this brow gel is perfect for anyone seeking defined, flawless brows that last from morning to night and beyond.
Maybelline Tattoo Liner Gel Pencil – 900 Deep Onyx
Maybelline Tattoo Liner Gel Pencil in 900 Deep Onyx is a waterproof, semi-permanent gel eyeliner that delivers 36-hour tattoo-intensity definition with an ultra-intense, deep black color . The ultra-pigmented creamy formula glides on smooth and delivers intense eye definition in one stroke, without tugging or pulling at the delicate eye area .
The waterproof, smudge-proof, and sebum-resistant formula provides extreme hold for up to 36 hours, ensuring no smudging, no fading, and no transfer throughout extended wear . The sharpenable pencil features a built-in sharpener for on-the-go precision, making it easy to create everything from subtle everyday lines to bold graphic looks .
Ophthalmologically tested and formulated without alcohol, this gel eyeliner is suitable for sensitive eyes and safe for contact lens wearers . The 900 Deep Onyx shade delivers the deepest, most dramatic black for maximum impact . Perfect for anyone seeking a long-wearing, intensely pigmented black eyeliner that delivers all-day confidence and bold definition to any eye look.
Maybelline Tattoo Liner Gel Pencil – 910 Bold Brown
Maybelline Tattoo Liner Gel Pencil in 910 Bold Brown is a waterproof, semi-permanent gel eyeliner that delivers 36-hour tattoo-intensity definition with a stunning, rich deep brown color . The ultra-pigmented creamy formula glides on smooth and delivers intense eye definition in one stroke, without tugging or pulling at the delicate eye area.
The waterproof, smudge-proof, and sebum-resistant formula provides extreme hold for up to 36 hours, ensuring no smudging, no fading, and no transfer throughout extended wear . The sharpenable pencil features a built-in sharpener for on-the-go precision, making it easy to create everything from subtle everyday lines to bold winged looks .
Ophthalmologically tested and formulated without alcohol, this gel eyeliner is suitable for sensitive eyes and safe for contact lens wearers . The bold brown shade offers a softer, more natural alternative to black, making it perfect for everyday wear and all eye colors . Perfect for anyone seeking a long-wearing, versatile brown eyeliner that adds natural definition and all-day confidence to any eye look.
Maybelline Tattoo Liner Gel Pencil – 921 Deep Teal
Maybelline Tattoo Liner Gel Pencil in 921 Deep Teal is a waterproof, semi-permanent gel eyeliner that delivers 36-hour tattoo-intensity definition with a stunning, vibrant deep blue-green color . The ultra-pigmented creamy formula glides on smooth and delivers intense eye definition in one stroke, without tugging or pulling at the delicate eye area .
The waterproof, smudge-proof, and sebum-resistant formula provides extreme hold for up to 36 hours, ensuring no smudging, no fading, and no transfer throughout extended wear . The sharpenable pencil features a built-in sharpener for on-the-go precision, making it easy to create everything from subtle everyday lines to bold winged looks .
Ophthalmologically tested and formulated without alcohol, this gel eyeliner is suitable for sensitive eyes and safe for contact lens wearers . Perfect for anyone seeking a long-wearing, vibrant teal eyeliner that adds a bold pop of color and all-day confidence to any eye look.
Maybelline Tattoo Liner Gel Pencil – 940 Rich Amethyst
Maybelline Tattoo Liner Gel Pencil in 940 Rich Amethyst is a waterproof, semi-permanent gel eyeliner that delivers 36-hour tattoo-intensity definition with a stunning, vibrant deep purple color. The ultra-pigmented creamy formula glides on smooth and delivers intense eye definition in one stroke, without tugging or pulling at the delicate eye area .
The waterproof, smudge-proof, and sebum-resistant formula provides extreme hold for up to 36 hours, ensuring no smudging, no fading, and no transfer throughout extended wear . The sharpenable pencil allows for precise application and hygienic use, making it easy to create everything from subtle everyday lines to bold winged looks .
Ophthalmologically tested and formulated without alcohol, this gel eyeliner is suitable for sensitive eyes and safe for contact lens wearers . Perfect for anyone seeking a long-wearing, vibrant purple eyeliner that adds a bold pop of color and all-day confidence to any eye look.
Maybelline Tattoo Liner Gel Pencil – 960 Rose Gold
Maybelline Tattoo Liner Gel Pencil in 960 Rose Gold is a waterproof, semi-permanent gel eyeliner that delivers 36-hour tattoo-intensity definition with a stunning metallic rose gold finish . The ultra-pigmented creamy formula glides on smooth and delivers intense eye definition in one stroke, without tugging or pulling at the delicate eye area .
The waterproof, smudge-proof, and sebum-resistant formula provides extreme hold for up to 36 hours, ensuring no smudging, no fading, and no bleeding throughout extended wear . The pencil features a built-in sharpener for on-the-go precision, making it easy to create everything from subtle everyday lines to bold winged looks .
Ophthalmologically tested and suitable for sensitive eyes and contact lens wearers, this gel eyeliner is also paraben-free . Perfect for anyone seeking a long-wearing, trendy rose gold eyeliner that adds a subtle yet striking pop of color and all-day confidence to any eye look.
Maybelline Tattoo Studio Brow Tint Pen Makeup – 120 Medium Brown
Maybelline Tattoo Studio Brow Tint Pen Makeup in 120 Medium Brown is a micro-precision liquid brow pen that creates natural-looking, hair-like strokes to fill in sparse brows with professional, salon-inspired precision . Featuring a unique multi-prong tip, this innovative applicator allows you to draw individual strands that mimic real brow hairs for an undetectable, natural finish .
The long-lasting ink formula delivers up to 24 hours of fade-free, waterproof wear that resists smudging, transferring, and fading throughout the day . The 120 Medium Brown shade provides natural medium brown color specifically formulated to complement light to medium brown hair colors .
Perfect for anyone seeking natural-looking, defined brows that last all day, Tattoo Studio Brow Tint Pen makes achieving flawless brows simple with its user-friendly design and buildable formula .
Maybelline Tattoo Studio Brow Tint Pen Makeup – 130 Deep Brown
Maybelline Tattoo Studio Brow Tint Pen Makeup in 130 Deep Brown is a micro-precision liquid brow pen that creates natural-looking, hair-like strokes to fill in sparse brows with professional, salon-inspired precision . Featuring a unique multi-prong tip, this innovative applicator allows you to draw individual strands that mimic real brow hairs for an undetectable, natural finish.
The long-lasting ink formula delivers up to 24 hours of fade-free, waterproof wear that resists smudging, transferring, and fading throughout the day . The 130 Deep Brown shade provides rich, deep brown color specifically formulated to complement darker brown and black hair colors .
Perfect for anyone seeking natural-looking, defined brows that last all day, Tattoo Studio Brow Tint Pen makes achieving flawless brows simple with its user-friendly design and buildable formula.
Maybelline The 24K Nudes Eyeshadow Palette
Maybelline The 24K Nudes Eyeshadow Palette is a 12-shade eyeshadow collection featuring dazzling nude colors infused with metallic gold pigments . From sparkling gold and shimmering nude to gilded smoke and aubergine spark, this versatile palette allows you to create everything from soft, everyday natural looks to intense, glamorous evening eyes .
The highly pigmented, ultra-blendable formula delivers vibrant color with minimal fallout, while the mix of matte, shimmer, and metallic finishes provides endless possibilities for custom eye looks . The shadows are specially positioned to work in duos, trios, and quads, with the ability to create up to 13 different eye makeup looks from just one palette . The long-lasting formula keeps your eye makeup vibrant and crease-resistant throughout the day .
Housed in a sleek, travel-friendly compact with a dual-ended eyeshadow applicator , this palette is perfect for anyone seeking versatile, gold-infused nude eyeshadows that transition effortlessly from day to night.
Maybelline The Blushed Nudes Eyeshadow Palette
Maybelline The Blushed Nudes Eyeshadow Palette is a 12-shade eyeshadow collection featuring dazzling colors infused with rose gold pigments, ranging from bold beiges and sultry sands to brazen bronzes and tempting taupes . With a mix of matte, shimmer, and satin finishes, this versatile palette allows you to create everything from soft, everyday elegance to bold, dramatic allure .
The highly pigmented, ultra-blendable formula offers buildable coverage with minimal fallout, ensuring seamless application and professional-looking results . The shadows are specially positioned to work in 2s, 3s, and 4s, with application instructions included to create 13 different looks from just one palette . The sleek, travel-friendly compact comes with two double-ended sponge applicators for on-the-go touch-ups .
Universally flattering and suitable for all skin types, these blushed nude tones look natural and enhance a range of skin tones and eye colors . Perfect for anyone seeking a versatile, all-in-one eyeshadow palette that transitions effortlessly from day to night.
Maybelline The Burgundy Bar Eyeshadow Palette
Maybelline The Burgundy Bar Eyeshadow Palette is a 12-shade eyeshadow collection featuring warm notes of burgundy perfectly curated with amber pigments and rose-gold nudes . With a mix of matte, metallic, and satin finishes ranging from pearlescent creams to smouldering bronzes and sultry maroons, this versatile palette allows you to create everything from soft, everyday elegance to bold, dramatic allure .
The high-pigment, ultra-blendable formula delivers intense, vibrant colors with just one application, while the smooth texture allows for seamless blending with minimal fallout . The shadows are specially positioned to work in duos, trios, and quads, with the ability to create up to 13 different eye makeup looks from just one palette . The long-lasting formula provides excellent fixation, keeping your eye makeup vibrant and crease-resistant throughout the day .
Housed in a sleek, lightweight compact measuring approximately 12.7 x 7.5 x 1.2 cm, this palette is travel-friendly and comes with a dual-ended eyeshadow blending brush for on-the-go application . Suitable for all skin tones and perfect for creating warm, luxurious makeup looks, The Burgundy Bar is an essential option for anyone looking to create sophisticated and intense eye makeup .
Maybelline The City Mini Eyeshadow Palette – 430 Downtown Sunrise
Maybelline The City Mini Eyeshadow Palette in 430 Downtown Sunrise is a mini eyeshadow palette featuring six dramatic, warm-toned shades that are perfect for creating sultry, golden-hour ready eye looks for both day and night . Boasting Maybelline’s purest colour pigments to date, the luxurious shadows melt onto the lid to provide dramatic colour in a single swipe .
The creamy, high-pigment formula glides along the eyelid for smooth application and coverage, with a blend of matte and shimmer finishes that allow you to create everything from natural daytime looks to bold evening glamour . The palette includes 1 base, 2 lid, 2 crease and 1 liner shade to create your unique NYC eye look .
Housed in a mini, travel-friendly compact measuring approximately 9.5 x 5.7 x 1.1 cm, this palette fits in any handbag for impactful looks on the go . Perfect for anyone seeking warm, sunset-inspired eyeshadows that transition effortlessly from day to night.
Maybelline The City Mini Eyeshadow Palette – 450 Graffiti Pop
Maybelline The City Mini Eyeshadow Palette in 450 Graffiti Pop is a mini eyeshadow palette featuring six dramatic, vibrant shades that capture the energy of NYC streets, including bright turquoise, pool blue, purple, and shimmery rose gold . The palette contains a mix of 3 matte neutral shades and 3 shimmer shades including coral, peach, and a pale rosy shade , allowing you to create everything from subtle daytime looks to bold, expressive evening glamour.
The creamy, high-pigment formula glides along the eyelid for smooth application and coverage with the purest color pigments, delivering dramatic impact in a single sweep . The soft-textured powders blend with ease, offering rich pigmentation for building intensity and long-lasting wear .
Housed in a mini, travel-friendly compact measuring approximately 9.5 x 5.7 x 1.1 cm, this palette fits in any handbag for impactful looks on the go . Perfect for anyone seeking vibrant, expressive eyeshadows that channel the energy and creativity of the concrete jungle.
Maybelline The City Mini Eyeshadow Palette – Chill Brunch Neutrals
Maybelline The City Mini Eyeshadow Palette in Chill Brunch Neutrals is a mini eyeshadow palette featuring six perfectly curated neutral shades in elegant taupes and greys, with a mix of matte and shimmer finishes . Inspired by iconic NYC moments, this palette captures the sophisticated energy of a leisurely New York brunch, allowing you to create everything from soft, everyday looks to polished evening glamour .
The creamy, high-pigment formula glides along the eyelid for smooth application and coverage with the purest color pigments, delivering dramatic impact in a single sweep . Super-saturated color pigments provide a long-lasting finish, while the mix of matte and shimmer textures allows you to customize your look for any occasion .
Housed in a mini, travel-friendly compact measuring approximately 9.5 x 5.7 x 1.1 cm and weighing 6 grams , this palette fits in any handbag for impactful looks on the go. Perfect for anyone seeking versatile, cool-toned neutral eyeshadows that transition effortlessly from day to night.
Maybelline The City Mini Eyeshadow Palette – Concrete Runway
Maybelline The City Mini Eyeshadow Palette in Concrete Runway is a mini eyeshadow palette featuring six dramatic, NYC-inspired shades ranging from cobalt blue and concrete gray to champagne gold and vibrant violet . From Graffiti Pop and Concrete Runway to Rooftop Bronzes and Chill Brunch Neutrals, this palette captures the energy and attitude of the city that never sleeps .
The creamy, high-pigment formula glides along the eyelid for smooth application and coverage with the purest color pigments, delivering dramatic impact in a single sweep . Super-saturated color pigments provide a long-lasting finish, while the mix of matte and shimmer finishes allows you to create everything from natural to party looks .
Housed in a mini, travel-friendly compact measuring approximately 9.5 x 5.7 x 1.1 cm and weighing 6.1 grams, this palette fits in any handbag for impactful looks on the go . Perfect for anyone seeking bold, urban-inspired eye looks with versatile, long-wearing color.
Maybelline The City Mini Eyeshadow Palette – Rooftop Bronzes
Maybelline The City Mini Eyeshadow Palette in Rooftop Bronzes is a mini eyeshadow palette featuring six perfectly curated bronze shades in a mix of matte and shimmer finishes, designed to create sultry, golden-hour ready eye looks for both day and night . From soft champagne and warm amber to deep burnished bronze, each shade works harmoniously to create endless high-impact looks .
The creamy, high-pigment formula glides along the eyes for a smooth finish and a bold pop of color, with purest color pigments that melt onto the lid to provide dramatic color in a single swipe . Whether you're headed uptown for work or downtown for nights out on the town, these NYC-inspired shades transition effortlessly from professional daytime looks to bold evening glamour .
Packed in a handy mini size measuring approximately 9.5 x 5.7 x 1.1 cm and weighing 6 grams, the eyeshadow set fits in any handbag for impactful looks on the go . Perfect for anyone seeking warm, bronzed eye looks in a portable, travel-friendly palette.
Maybelline The Colossal Go Extreme Mascara – 4 Radical Black
Maybelline The Colossal Go Extreme Mascara in 4 Radical Black is a volumizing mascara that delivers extreme, colossal lashes with up to 9 times the volume in just one coat . Featuring the innovative Double Pump brush with wavy bristles and a double reservoir design, this mascara collects twice the formula to load every lash from root to tip for maximum impact .
The 4 Radical Black shade provides intense, deep black color with a glossy leather black finish for dramatic, striking definition . Infused with 20 times more collagen, the formula plumps and thickens lashes without clumping, keeping lashes separated and defined . The buildable formula allows you to layer multiple coats for customizable intensity .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers , this mascara is perfect for anyone seeking extreme, colossal volume that delivers bold, dramatic lashes with every application.
Maybelline The Colossal Washable Mascara – 238 Platinum Black (Limited Edition)
Maybelline The Colossal Washable Mascara in 238 Platinum Black is a limited edition volumizing mascara that delivers up to 9 times the volume in one coat while infusing lashes with subtle, dimensional platinum-effect sparkles . Featuring the signature Mega Brush and a collagen-enriched formula, this mascara builds significant volume without clumps, creating a dramatic, full-lash look with a unique, light-catching shimmer .
The platinum black shade makes eyes look bigger and more radiant, adding a touch of glamour to any look while remaining suitable for everyday wear . The washable formula removes easily with soap and water, and the ophthalmologist-tested formula is safe for sensitive eyes and contact lens wearers .
Perfect for anyone seeking a volumizing mascara with a special, dimensional finish, The Colossal Platinum Black delivers bold, sparkling lashes that command attention.
Maybelline The Falsies Push Up Angel Washable Mascara – Very Black
Maybelline The Falsies Push Up Angel Washable Mascara in Very Black is a volumizing, lifting mascara that delivers a dramatic false lash effect with a fluttery, winged-out finish . Featuring an innovative one-sided curved angel-wing brush, this mascara sweeps lashes up and to the side, creating a beautiful winged lash look while lifting and plumping from the roots .
The lash-lifting formula holds the winged look in place, preventing lashes from falling flat throughout the day while gliding on smoothly for lengthening and curl . The washable formula is removed easily with soap and water, making end-of-day cleanup gentle and quick . Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara is both effective and gentle .
Enriched with Sweet Cherry Flower Extract, this buildable mascara allows you to customize intensity from natural definition to full falsies drama . Perfect for anyone seeking a fluttery, winged lash effect with dramatic volume and all-day hold.
Maybelline The Falsies Push Up Drama Washable Mascara
Maybelline The Falsies Push Up Drama Washable Mascara is a creamy, plumping mascara that delivers instant volume and lift for a dramatic push-up effect that makes lashes look as if they're wearing false lashes . The innovative Push Up Cup Brush features cup-shaped bristles that scoop and lift lashes from root to tip, while the creamy formula plumps each lash for dramatic length and fullness .
The buildable formula allows you to layer multiple coats before it dries for customized intensity, from natural definition to full falsies drama . The washable formula removes easily with soap and water, making end-of-day cleanup gentle and quick . Ophthalmologist tested and suitable for contact lens wearers, this mascara is safe for sensitive eyes .
Perfect for anyone seeking dramatic, lifted lashes without the hassle of false lash application, The Falsies Push Up Drama delivers volume, length, and curl that lasts all day.
Maybelline The Nudes Eyeshadow Palette
Maybelline The Nudes Eyeshadow Palette is a 12-shade eyeshadow collection featuring expertly curated nude colors ranging from bold beiges and sultry sands to brazen bronzes and tempting taupes . With a mix of matte and shimmer finishes, this versatile palette allows you to create everything from soft, everyday natural looks to intense, smouldering smokey eyes .
The highly pigmented, ultra-blendable formula offers buildable coverage with minimal fallout, ensuring seamless application and professional-looking results . The shadows are specially positioned to work in duos, trios, and quads, with the ability to create up to 13 different eye makeup looks from just one palette . The long-lasting formula provides up to 12 hours of wear, keeping your eye makeup vibrant and crease-resistant throughout the day .
Universally flattering and suitable for all skin tones, these nude shades look natural and enhance a range of skin tones and eye colors . Perfect for anyone seeking a versatile, all-in-one eyeshadow palette that transitions effortlessly from day to night, The Nudes Palette rules both day and night realms with neutral and smokey shades .
Maybelline Total Temptation Eyeshadow & Highlight Palette
Maybelline Total Temptation Eyeshadow & Highlight Palette is an all-in-one eye and cheek palette combining 8 eyeshadows and 2 highlighters to color, shade, and define the eye area while illuminating the cheeks . Featuring 4 warm-toned and 4 cool-toned eye shades ranging from everyday neutrals to bold purples, plus Champagne and pink highlighters, this versatile palette allows you to create endless makeup looks from day to night .
The silky, high-pigment powders blend on seamlessly with a mix of matte, shimmer, satin, and metallic finishes . The incredibly blendable formula allows you to build up color exactly to your liking, from a soft wash to intense, dramatic payoff . The highlighters can be dusted on for a sheer veil of color or layered for an almost wet effect, applying to the cheekbones, cupid's bow, and down the center of the nose .
Perfect for anyone seeking a versatile, travel-friendly palette that simplifies their makeup routine, Total Temptation delivers professional-quality results with superior color payoff and long-lasting wear .
Maybelline Total Temptation Washable Mascara – Black
Maybelline Total Temptation Washable Mascara in Black is a volumizing mascara that builds lashes for full, bold, and soft volume with a creamy, whipped formula infused with coconut extract . The soft bristle brush glides gently through lashes, delivering more volume, more length, and an irresistible curl while separating lashes without clumping .
The buildable formula allows you to layer multiple coats for customized intensity, from natural definition to dramatic full volume . Infused with coconut extract, this mascara helps soften, strengthen, and condition lashes while providing bold volume that never feels heavy or overloaded .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this washable formula removes easily with soap and water or oil-free eye makeup remover . Perfect for anyone seeking bold, soft volume with conditioning benefits, Total Temptation delivers irresistible lashes that are full, separated, and beautifully defined.
Maybelline Total Temptation Washable Mascara – Deep Cocoa
Maybelline Total Temptation Washable Mascara in Deep Cocoa is a volumizing mascara that builds lashes for full, bold, and soft volume with a creamy, whipped formula infused with coconut extract . The buildable formula allows you to layer multiple coats for customized intensity, from natural definition to dramatic full volume . The Deep Cocoa shade provides a softer, more natural-looking alternative to black mascara, making it perfect for fair skin tones, light eyes, or anyone wanting a less harsh everyday look .
The formula glides on smoothly without clumps, creating soft, separated, and dense lashes that feel conditioned rather than stiff . Infused with coconut extract, this mascara helps soften and nourish lashes while providing beautiful volume . Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this washable formula removes easily with soap and water or oil-free eye makeup remover .
Perfect for anyone seeking a buildable brown mascara that delivers natural-looking volume with conditioning benefits, Total Temptation in Deep Cocoa offers irresistible lashes that are full, separated, and beautifully defined.
Maybelline Total Temptation Waterproof Mascara – Black
Maybelline Total Temptation Waterproof Mascara in Black is a volumizing mascara that builds lashes for full, bold, and soft volume with a creamy, whipped formula infused with coconut extract . The mega brush glides gently and catches every eyelash, delivering more volume, more length, and an irresistible curl while separating lashes without clumping .
The buildable formula allows you to layer multiple coats for customized intensity, from natural definition to dramatic full volume . The waterproof formula resists smudging and running throughout the day, holding the curl all day long . Infused with coconut extract and soluble collagen, this mascara helps soften and condition lashes while providing bold volume .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara is available in washable and waterproof versions . Perfect for anyone seeking bold, soft volume with conditioning benefits, Total Temptation delivers irresistible lashes that are full, separated, and beautifully defined.
Maybelline Volum’ Express The Colossal 100% Black Mascara
Maybelline Volum' Express The Colossal 100% Black Mascara is a volumizing mascara that delivers fuller, denser lashes with up to 9x the volume in one sweep, and up to 15x more volume within just 2 coats . Featuring the iconic Mega Brush with 700 dense bristles and a collagen-infused formula, this mascara captures every lash from root to tip for dramatic, clump-free volume.
The 100% black pigments provide an ultimate, intense black finish that makes your eyes pop , while the collagen and panthenol work together to nourish and plump lashes from within . The long-lasting, smudge-proof formula stays put throughout the day without flaking or smudging .
Ophthalmologist tested and suitable for contact lens wearers, this mascara is available in both washable and waterproof versions . Perfect for anyone seeking bold, dramatic volume and intense black color, The Colossal 100% Black Mascara transforms lashes instantly for a striking, wide-eyed effect.
Maybelline Volum’ Express The Colossal Big Shot Tinted Primer
Maybelline Volum' Express The Colossal Big Shot Tinted Primer is a collagen-enriched lash primer designed to be applied before mascara to build massive volume, length, and thickness . Featuring the signature Big Shot brush with unique wavy bristles, this primer coats every lash from root to tip, creating a dramatic, fanned-out fringe effect that serves as the perfect base for your favorite mascara .
The tinted formula doubles as a natural mascara, allowing you to wear it alone for a defined, natural look on light makeup days . Enriched with collagen, this primer helps condition and strengthen lashes while intensifying the performance of your mascara for a clump-free, professional finish .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this buildable primer is perfect for anyone seeking to amplify their lash look and achieve fuller, longer, more dramatic lashes with every application .
Maybelline Volum’ Express The Colossal Big Shot Washable Mascara – Black
Maybelline Volum' Express The Colossal Big Shot Washable Mascara is a volumizing mascara that delivers fully loaded volume in just one coat, thanks to the innovative Big Shot brush with unique wavy bristles that cradle lashes from root to tip . The collagen-enriched formula works with the brush to provide dramatic, powerful lashes that transform your look instantly .
The no-smudge, no-flake formula provides long-lasting wear that stays put throughout the day without requiring touch-ups . The buildable formula allows you to layer multiple coats for even bigger volume when you want extra drama . Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara prioritizes eye comfort while delivering bold results .
The washable formula removes easily with soap and water or oil-free eye makeup remover, making end-of-day cleanup gentle and quick . Perfect for anyone seeking bold, dramatic volume that delivers powerful lashes with every application.
Maybelline Volum’ Express The Colossal Smoky Mascara
Maybelline Volum' Express The Colossal Smoky Mascara is a volumizing mascara that delivers bold, fast, and colossal volume instantly, infused with kohl effect pigments that give lashes a super matte look for dark, smouldering intensity . The collagen-enriched formula and iconic Mega Brush deliver massive volume in just one coat, making lashes appear up to 9 times more voluminous while remaining clump-free and defined .
The kohl effect pigments provide deep, intense black color with a matte finish, creating the look of kohl-rimmed eyes without the need for separate eyeliner . The water-based formula is ophthalmologist tested and suitable for sensitive eyes and contact lens wearers .
Perfect for anyone seeking dramatic, smoky volume that transforms lashes instantly, The Colossal Smoky Mascara delivers dark, sultry lashes that complete any smoky eye look.
Maybelline Volum’ Express The Rocket Mascara
Maybelline Volum' Express The Rocket Mascara is a volumizing mascara that delivers explosive, sleek volume with up to 8 times the volume in a single application . The patented supersonic brush features a hard inner core and evenly-spaced soft bristles that capture every lash from root to tip, creating big, smooth, and even eyelashes without clumping .
The fast-glide, clump-free formula glides on evenly for a smooth, separated finish, while the intense black pigment provides bold, dramatic definition that enhances the eyes . The long-wearing, smudge-proof formula resists flaking and smudging, keeping your look fresh throughout the day .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara is available in both washable and waterproof formulas . Perfect for anyone seeking explosive, bold volume that transforms lashes instantly, The Rocket Mascara delivers powerful, dramatic results in record time.
