L’ORÉAL PROFESSIONNEL MAJIROUGE ABSOLU RED 5.20

L’ORÉAL PROFESSIONNEL MAJIROUGE ABSOLU RED 5.20

PRIMARY USES

1. Permanent Hair Color for Intense Burgundy Brown Tones

• What it does: This professional permanent hair color delivers a light extra burgundy brown shade with intense, warm red-brown nuances and extra glow . The sophisticated formula combines a light brown base with pearlescent violet-red reflects for a multidimensional, luminous finish that catches the light with cool, violet-red depth rather than warm orange tones .

• How it helps your hair: For the person who wants a sophisticated, cool-toned burgundy brown with a pearlescent sheen, this provides a unique finish with superior radiance. For anyone seeking a red that is intense but balanced with brown depth, this means a wearable, dimensional red-brown shade that offers extra glow.

2. Provides Up to 100% Grey Coverage

• What it does: This permanent hair color provides perfect coverage of grey and white hair, ensuring even, uniform results from root to tip . The formula lightens up to 3 levels while depositing intense burgundy brown pigment, making it ideal for clients who want to achieve a vibrant result from a darker starting level .

• How it helps your hair: For the person with grey or white hair who wants full, natural-looking burgundy brown coverage, this provides a professional solution that covers resistant grey fibers completely. For anyone who wants their red-brown to stay vibrant between salon visits, this means a formula with superior coverage and longevity.

3. Enriched with Advanced Carmilane and DM5 Technologies

• What it does: The formula features Carmilane technology for superior fade resistance, Rubilane for pure and intense red reflects, and DM5 for enhanced vibrancy within copper and red shades . These advanced pigment systems ensure that red-brown tones stay rich, multidimensional, and long-lasting with exceptional depth and shine .

• How it helps your hair: For the person who wants a burgundy brown that resists fading, this provides a formula with superior color retention. For anyone who has experienced reds that turn brassy or wash out too quickly, this means a fade-resistant formula that keeps its cool, pearlescent character.

4. Ultra-Creamy Texture for Smooth, Even Application

• What it does: The ultra-creamy texture ensures smooth, even application and uniform color distribution from roots to ends . The rich consistency provides better adherence to the hair, preventing dripping and ensuring complete coverage of resistant grey areas .

• How it helps your hair: For the stylist performing precise color work, this provides a manageable, non-drip formula that enables clean, professional application. For the client, the creamy consistency ensures even coverage and predictable results with minimal mess.

SECONDARY USES

1. Root Touch-Up on Burgundy Brown Hair: Apply only to regrowth area using 20 volume oxidant, processing for 35 minutes. For the person maintaining their burgundy brown color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed hair for an all-over transformation, using 20 volume for up to 2 levels of lift or 30 volume for up to 3 levels of lift. For the person wanting to achieve a cool, pearlescent burgundy brown from natural hair, this provides the ideal single-process solution.

3. Grey Coverage Enhancement: For 0-50% grey hair, use shade alone with 20 volume; for 50-100% grey coverage, mix ½ tube with ½ tube Majirel natural base shade of the same level with 20 volume. For the person with grey roots who wants full coverage with cool burgundy brown, this provides a customizable approach.

4. Color Refreshing Service: For a quick refresh of faded color on mid-lengths and ends, apply with 12.5 volume developer and process for 15-20 minutes. For the person whose burgundy brown has faded, this provides a targeted refresh that restores vibrancy.

5. Partial Coloring Techniques: Ideal for balayage, ombré, highlights, and color blocking where rich burgundy accents are desired. For the person wanting a pop of intense burgundy in specific sections rather than all-over color, this provides the perfect solution.