L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR SHAMPOO

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR SHAMPOO

PRIMARY USES

1. Gently Cleanses Color-Treated Hair While Preserving Vibrancy

• What it does: This daily shampoo is specifically formulated for color-treated hair, gently removing impurities while protecting hair color to prevent fading and enhance vibrancy . Enriched with Resveratrol, a powerful antioxidant present in the skin and seeds of grapes, it helps preserve hair color and prolong salon color services . Hair is left with enhanced color vibrancy, intense shine, and a soft, healthy feel .

• How it helps your hair: For the person who invests time and money in coloring their hair and watches color fade after just a few washes, this provides a gentle daily cleanser that protects your investment. For anyone whose color-treated hair feels dry, dull, or lacks radiance, this means a shampoo that preserves vibrancy while keeping hair healthy and shiny.

2. Powered by Resveratrol Antioxidant for Up to 8 Weeks Color Protection

• What it does: The formula is now enriched with Resveratrol, a powerful antioxidant that protects color from fading for up to 8 weeks* (*after application of Vitamino Shampoo + Conditioner) . Resveratrol works by neutralizing free radicals that can cause color to fade, helping to maintain the intensity and brightness of your hair color wash after wash . The hair fiber is protected from damage, resulting in perfect colored hair .

• How it helps your hair: For the person who wants their color-treated hair to stay vibrant and fresh for weeks, this provides antioxidant protection that fights the environmental aggressors that cause fading. For anyone who has experienced their salon-fresh color dulling after sun exposure or repeated washing, this means a shampoo that actively preserves color intensity.

3. Creates a Rich Lather While Gently Removing Impurities

• What it does: The shampoo features a luxurious, creamy texture that transforms into an easy-to-apply dense foam, providing a satisfying lather while gently cleansing the hair . Users report that the shampoo lathers really well and leaves hair feeling clean, soft, and manageable without stripping or drying .

• How it helps your hair: For the person who loves the sensory experience of a rich lather but worries about harsh cleansers damaging their color, this provides the best of both worlds—satisfying foam that cleans effectively without compromising color. For anyone who has used color-safe shampoos that don’t lather well, this means a product that feels luxurious while being gentle.

4. Strengthens Hair to Prevent Breakage and Future Damage

• What it does: In addition to color protection, this shampoo helps strengthen the hair fiber to prevent breakage and maintain the healthy appearance of color-treated hair . The formula helps protect against the mechanical damage that leads to split ends and breakage, especially important for color-processed hair which is often more fragile .

• How it helps your hair: For the person whose color-treated hair feels weak, fragile, or prone to breakage, this provides strengthening care that rebuilds resilience. For anyone who has noticed their colored hair becoming thinner or more damaged over time, this means a shampoo that reinforces each strand while preserving color.

5. Enriched with Niacinamide for Hair and Scalp Health

• What it does: The formula contains Niacinamide (Vitamin B3), which helps support scalp health and improve hair texture . Niacinamide works alongside other beneficial ingredients to help maintain a healthy environment for hair growth while providing conditioning benefits to the hair fiber .

• How it helps your hair: For the person who wants their hair care to include beneficial, strengthening ingredients, this provides a formula with proven vitamins that support hair health. For anyone whose scalp feels sensitive or irritated, this means a shampoo that cares for both your hair and scalp.

6. Formulated with Salicylic Acid for Gentle Exfoliation

• What it does: The shampoo contains Salicylic Acid, which helps gently exfoliate the scalp to remove buildup and maintain a healthy scalp environment . This gentle exfoliation helps prevent product buildup that can weigh hair down and dull color vibrancy .

• How it helps your hair: For the person who uses styling products regularly and worries about residue accumulation dulling their color, this provides a shampoo that thoroughly cleanses without stripping. For anyone who wants a healthy scalp foundation for beautiful color-treated hair, this means a formula that maintains scalp health while protecting color.

7. Luxurious Fragrance for an Indulgent Experience

• What it does: The shampoo features a pleasant, luxurious fragrance that users describe as smelling great without being overpowering . The scent leaves hair smelling fresh and clean, adding to the overall sensory experience of using the product .

• How it helps your hair: For the person who loves when their hair smells as good as it looks, this provides a luxurious sensory experience with every wash. For anyone who wants their hair to have a lasting, pleasant fragrance, this means a shampoo that leaves hair smelling fresh and sophisticated.

8. Part of the Complete Vitamino Color Care System

• What it does: This shampoo is designed as the first step in the complete Vitamino Color care system: cleanse with this shampoo, condition with Vitamino Color Conditioner, and use the Vitamino Color Mask weekly for intensive treatment . Use with the full Vitamino Color system for maximum results and up to 8 weeks of color protection .

• How it helps your hair: For the person who wants comprehensive, professional-quality color care at home, this provides a complete system approach for maximum results. For anyone who wants their shampoo to work in harmony with their conditioner and mask, this means a coordinated routine designed to deliver vibrant, healthy, long-lasting color.

SECONDARY USES

1. Complete Color Care System Step: Use as the first step in the full Vitamino Color system: apply to wet hair and massage until lather forms, rinse thoroughly, then follow with Vitamino Color Conditioner and weekly with Vitamino Color Mask for maximum color protection and vibrancy . For the person who wants comprehensive, professional-quality color care at home, this provides a complete system approach for maximum results.

2. Pre-Color Treatment: Use for 1-2 weeks before a color appointment to create a healthy, nourished base that helps color absorb more evenly and last longer. For the person who wants to get the most out of their salon visits, this provides prep that maximizes color payoff.

3. Post-Salon Maintenance: Use immediately after a fresh color service to lock in the new shade and extend the life of your salon visit. For the person who wants their professional color to last as long as possible, this means starting protection from day one.

4. Travel Companion: Available in 300ml and 500ml sizes, making it suitable for both travel and home use . For anyone who travels frequently, this means reliable color protection wherever you go.

5. Post-Swim Color Protector: Use after swimming in chlorinated or salt water to remove damaging residues while protecting color vibrancy. For the person who swims regularly and worries about their color fading, this means a shampoo that addresses both concerns.