Vitamin B3 Hair

L'Oréal Professionnel Serie Expert Vitamino Color Shampoo is a daily shampoo specifically formulated for color-treated hair, gently removing impurities while protecting hair color to prevent fading and enhance vibrancy . Enriched with Resveratrol—a powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color—this formula provides up to 8 weeks of color protection* (*after application of Vitamino Shampoo + Conditioner) .

The shampoo features a luxurious, creamy texture that transforms into an easy-to-apply dense foam, creating a rich lather that gently cleanses without stripping or drying . The formula strengthens hair to prevent breakage, protects the hair fiber from damage, and leaves hair with enhanced color vibrancy and intense shine .

Enriched with Niacinamide (Vitamin B3) and Salicylic Acid for scalp health and gentle exfoliation, this shampoo maintains a healthy environment for beautiful color-treated hair . The pleasant, luxurious fragrance leaves hair smelling fresh and clean without being overpowering .

For best results, use as the first step in the complete Vitamino Color system: distribute evenly through wet hair and massage until lather forms, rinse thoroughly, then follow with Vitamino Color Conditioner and weekly with Vitamino Color Mask for maximum color protection . In case of contact with eyes, rinse immediately and thoroughly .