L’ORÉAL MAJIREL 7.3 GOLDEN BLONDE HAIR COLOR
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L’Oréal Majirel 7.3 Golden Blonde Hair Color is a permanent Cool Cover hair color formulated to achieve cool, neutralized blonde tones with optimal coverage of warm reflects. Part of the specialized Cool Cover line in the Golds family, it delivers a sophisticated golden blonde result with high resistance to fading and up to 100% grey coverage. Enriched with Ionène G to rebuild keratin bonds and Incell technology to strengthen the hair fiber, it leaves hair stronger, softer, and glossy with a silky touch. When paired with Odor Trapping Technology Oxydant, it provides up to 2x less ammonia odor. Mix 1:1.5 with 20 volume (6%) or 30 volume (9%) oxidant for up to 2–3 levels of lift, and process for 35 minutes, extendable to 45 minutes for more intense grey coverage. For professional use only.
Categories: HAIRCARE, Professional Salon Products
Tags: 7.3, Anti-Brass, Ash Blonde, Blond Doré, Brass Control, Cool Blonde, Cool Cover 7.3, Cool Cover Technology, Cool Tones, Cream Hair Dye, Golden Blonde, Grey Coverage, Incell, Ionène G, L'Oréal Professionnel, Majirel, Majirel Cool Cover, Medium Blonde Gold, Permanent Hair Color, Professional Hair Color, Salon Color, Warm Tone Neutralizer
Description
Table of Contents
ToggleL’ORÉAL MAJIREL 7.3 GOLDEN BLONDE HAIR COLOR
PRIMARY USES
1. Cools and Neutralizes Unwanted Warm Tones
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What it does: Majirel Cool Cover’s technology provides optimal neutralization of warm reflects, leaving ultra-cool tones with high resistance and intense coverage . This 7.3 Golden Blonde shade is specially designed to counteract brassiness and deliver a clean, cool, matte color result without unwanted warm or yellow undertones .
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How it helps your hair: For the person who struggles with brassy, yellow tones in their blonde hair, this provides a professional solution that neutralizes warmth for a sophisticated, cool finish. For anyone tired of golden blonde that turns too warm or orange, this means a formula specifically designed to keep the color cool and modern.
2. Provides Long-Lasting Durable Colour with Up to 100% Grey Coverage
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What it does: This iconic permanent hair color delivers up to 100% grey coverage , providing body, shine, uniformity, and intense, long-lasting color results from root to tip. The formula offers high resistance to fading, coping even in hot and sunny climates .
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How it helps your hair: For the person with grey or white hair who wants full, natural-looking golden blonde coverage, this provides a reliable solution that covers resistant grey fibers completely. For anyone who has experienced patchy coverage or color that fades too quickly, this means a professional formula trusted by stylists for consistent, durable results.
3. Enriched with Ionène G and Incell for Hair Protection
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What it does: The formula is enriched with Ionène G, which helps rebuild keratin bonds within the hair fiber and smooth the hair surface, and Incell technology, which helps rebuild the cellular cement that holds hair fibers together . This dual-action care system helps strengthen and reinforce the hair fiber during the coloring process.
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How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. For anyone who has experienced dry, brittle hair after permanent color, this means a formula that prioritizes hair health alongside beautiful color results.
4. Part of the Cool Cover Family with 11 Specialized Shades
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What it does: Majirel Cool Cover is a specialized line within the Majirel range, offering 11 new shades designed to create deeper, cooler tones with the highest resistance to fading . The shades come in three color families: Blues, Naturals, and Golds, with 7.3 (Golden Blonde) belonging to the Golds family .
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How it helps your hair: For the stylist seeking the perfect cool-toned result for clients, this provides an expanded toolkit of shades specifically formulated to neutralize warmth. For the client wanting a sophisticated, modern blonde that stays cool, this means access to a specialized product line designed for that exact purpose.
5. Mixable with 20 or 30 Volume Oxidant for Customized Lift
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What it does: This color cream can be mixed with 20 volume (6%) or 30 volume (9%) oxidant at a ratio of 1:1.5 (60ml color to 90ml developer) . 20 volume provides up to 2 levels of lift and is ideal for grey coverage, while 30 volume provides up to 3 levels of lift for lighter results .
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How it helps your hair: For the person with different hair textures and desired levels of lift, this provides a customizable approach that ensures optimal results. For the stylist, this means the flexibility to adjust the service based on the client’s specific needs and hair condition.
6. 35-Minute Development Time for Efficient Salon Service
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What it does: The recommended development time is 35 minutes at room temperature, allowing for efficient salon scheduling while ensuring optimal color development and long-lasting results . For more intense grey coverage, processing time can be extended up to 45 minutes .
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How it helps your hair: For the client, this provides a predictable service time that fits into a busy schedule. For the stylist, it enables efficient salon scheduling while ensuring the color has adequate time to develop fully.
7. Cream Formula with Odor Trapping Technology
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What it does: The Crème de Beaute formula features a creamy texture that allows for smoother mixing and easier, more precise application . When paired with the Odor Trapping Technology Oxydant, it provides up to 2x less ammonia odor, creating a more sensorial experience for both stylist and client .
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How it helps your hair: For the person sensitive to strong chemical smells who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on color results.
8. Professional 50-60ml Size Designed for Salon Use
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What it does: This permanent hair color comes in a professional 50ml or 60ml tube designed for single full-head applications, offering even rich color from root to tip with true-to-tone, long-lasting results . The packaging ensures product freshness and ease of dispensing in a professional salon environment.
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How it helps your hair: For salons, this provides a professional-grade product in a convenient size for single applications. For the client, it means their stylist is using a fresh, professional-quality product for their service.
SECONDARY USES
1. Root Touch-Up on Golden Blonde Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant. For the person maintaining their golden blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.
2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over golden blonde transformation, using 20 or 30 volume oxidant depending on desired lift and starting level. For the person wanting to achieve a warm, golden blonde from natural hair, this provides the ideal single-process solution.
3. Grey Coverage for Resistant Hair: For clients with up to 50% grey hair, use the target shade alone with 20 volume oxidant; for 50-100% grey hair with cool reflects, mix ½ target shade with ½ natural base shade with 20 volume oxidant . For the person with emerging grey who wants natural-looking golden coverage, this provides a customizable approach.
4. Balayage Highlight Enhancer: Use in foil highlighting techniques to create warm, golden accents against darker base colors. For the person wanting dimension and depth in their blonde, this provides a complementary color for multi-tonal highlighting results.
5. Lengths and Ends Refresh: For a quick refresh of mid-lengths and ends, use 12.5 volume oxidant to refresh previously colored lengths with no need to add water to the mixture . For the person whose ends have faded faster than their roots, this provides a seamless refresh that extends the life of their color.
6. Toning for Warm Blonde Hair: Apply to pre-lightened or naturally warm blonde hair to neutralize unwanted orange or yellow tones while adding golden reflect. For the person who wants a clean, cool golden blonde without brassiness, this provides a toning solution that creates a sophisticated finish.
KEY PRODUCT FEATURES
1. BASIC IDENTIFICATION ATTRIBUTES
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Brand: L'Oréal Professionnel Paris
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Product Name: Majirel Cool Cover 7.3 Golden Blonde
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Shade: 7.3 Golden Blonde / Medium Blonde Gold / Blond Doré
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Shade Family: Golds (Golden Blonde)
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Product Type: Permanent hair color / Cream hair dye
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Key Benefits: Neutralizes warm tones, up to 100% grey coverage , up to 3 levels lift, long-lasting durable color, high resistance to fading
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Key Technologies: Ionène G, Incell
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Volume: 50ml - 60ml
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Developer Ratio: 1:1.5 (60ml color to 90ml developer)
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Recommended Developers: 20 Vol (6%) or 30 Vol (9%) oxidant
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Processing Time: 35 minutes (up to 45 minutes for intense grey coverage)
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Grey Coverage: Up to 100%
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Maximum Lift with 30 Vol: Up to 3 levels
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Country of Origin: Switzerland (varies by manufacturing batch)
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Item Number: E1052901
2. TECHNICAL & FORMULATION PROPERTIES
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Key Technology 1: Ionène G – rebuilds keratin bonds and smooths hair surface
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Key Technology 2: Incell – rebuilds cellular cement that holds hair fibers together
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Key Technology 3: Cool Cover technology – neutralizes warm reflects for ultra-cool tones
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Key Active 1: Toluene-2,5-Diamine – oxidative dye for color development
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Key Active 2: p-Aminophenol – oxidative dye for tone development
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Key Active 3: m-Aminophenol – coupling agent for color formation
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Key Active 4: Resorcinol – coupling agent for color formation
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Key Active 5: 2,4-Diaminophenoxyethanol HCl – oxidative dye for cool tone development
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Key Active 6: 2-Amino-3-Hydroxypyridine – oxidative dye for color intensity
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Full Ingredient List: AQUA / WATER, CETEARYL ALCOHOL, AMMONIUM HYDROXIDE, AMMONIUM BICARBONATE, PROPYLENE GLYCOL, C15-19 ALKANE, STEARETH-20, PARFUM / FRAGRANCE, RESORCINOL, SODIUM METABISULFITE, ASCORBIC ACID, p-AMINOPHENOL, TOLUENE-2,5-DIAMINE, CETETH-10, TETRASODIUM GLUTAMATE DIACETATE, STEARETH-2, STEARIC ACID, PALMITIC ACID, CANDELILLA CERA / CANDELILLA WAX, m-AMINOPHENOL, 6-HYDROXYINDOLE, 2-AMINO-3-HYDROXYPYRIDINE, MYRISTIC ACID, THIOGLYCERIN
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Primary Function: Provide permanent color with cool tone neutralization and grey coverage
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Application: Mix 1:1.5 with 20 or 30 volume oxidant, apply to dry hair, process 35-45 minutes, emulsify, rinse
3. PHYSICAL ATTRIBUTES
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Product Form: Cream hair color
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Texture: Smooth, creamy, easy to mix and apply
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Color: Golden Blonde / Medium Blonde Gold
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Consistency: Rich cream
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Scent: Reduced ammonia odor when paired with OTT Oxydant
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Finish: Cool, glossy, silky soft
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Packaging: Tube (50-60ml) with box packaging
4. HOW TO USE
For Professional Use Only:
This product must be used by a qualified hair professional. Do not use at home .
Preparation:
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Wear suitable protective gloves
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Use a non-metallic bowl and brush for mixing
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Do not use on persons under 16 years of age
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Perform a patch test 48 hours before each coloring service
Developer Selection:
Developer Volume |
Lift Level |
Best For |
20 Vol (6%) |
Up to 2 levels |
Grey coverage, same-level coloring, darkening natural hair |
30 Vol (9%) |
Up to 3 levels |
Lighter results, higher lift |
12.5 Vol |
1-1.5 levels |
Refresh previously colored lengths and ends |
Mixing:
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Mix 1 tube (50-60ml) of Majirel Cool Cover with 75-90ml of oxidant (1:1.5 ratio)
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Mix thoroughly until a homogeneous, creamy consistency is achieved
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Use exclusively with L'Oréal Professionnel oxidants of 20 or 30 volumes maximum
Grey Coverage Guidelines:
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0-50% grey hair: Use target shade alone with 20 volume oxidant
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50-100% grey hair for cool reflects: Mix ½ target shade with ½ natural base shade with 20 volume oxidant
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For warm reflects: Mix ½ target shade with ½ golden base shade with 20 volume oxidant
Application:
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For first application on virgin hair: Apply first to lengths and ends, then after 10-15 minutes apply to roots
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For root touch-ups: Apply first to roots, then after 15-30 minutes continue to lengths and ends
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Ensure even saturation from roots to ends
Processing:
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Allow to develop for 35 minutes at room temperature
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For more intense grey coverage, processing time can be extended up to 45 minutes
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Do not exceed recommended development time
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Do not apply heat during processing
Rinse and Finish:
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At the end of the processing time, gently emulsify by adding a small amount of lukewarm water
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Rinse thoroughly until water runs clear
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Follow with a post-color shampoo
Pro Tips:
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Use a color-protecting shampoo and a nourishing conditioner to maintain color vibrancy and care for the hair
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For deep, intense coverage, mix the desired color on a 50:50 ratio with a base color on the same level
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For best results, use with OTT Oxydant for full benefits including softness, reduced smell, and ease of application
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Always read the package insert before use
SAFETY HANDLING PRECAUTIONS
1. SAFETY PRECAUTIONS
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For Professional Use Only: This product is a professional chemical color and must only be used by trained professionals
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Contains Ammonium Hydroxide: May cause severe allergic reactions. Temporary "black henna" tattoos may increase risk of allergy
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Patch Test: A patch test is obligatory 48 hours before each use
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Contains: Phenylenediamines (Toluene-2,5-Diamine, Resorcinol)
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Protection: Wear suitable protective gloves during the entire mixing and application process
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Do Not Use If: The client has a rash on the face, sensitive/irritated/damaged scalp, has ever experienced a reaction after coloring their hair, or has ever experienced a reaction to a temporary "black henna" tattoo
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Not for Use on: Eyelashes, eyebrows, or persons under 16 years of age
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Storage: Keep out of reach of children. Store upright in a cool, dry place away from direct light and heat
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Compatibility: Use exclusively with L'Oréal Professionnel oxidants. Do not mix with a higher percentage oxidant
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Composition Warning: May cause an allergic reaction; contains 2,4-Diaminophenoxyethanol HCl, Resorcinol, and Phenylenediamines
2. FIRST AID MEASURES
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Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
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Skin Contact: If product contacts skin, wash off immediately with soap and water. If irritation or redness develops, seek medical advice.
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Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse mouth with water and drink a glass of water. Do not induce vomiting. Seek medical attention immediately.
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Inhalation: If respiratory discomfort occurs, move to fresh air. Seek medical attention if symptoms persist.
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Allergic Reaction: Signs may include rash, hives, itching, swelling of the face, lips, tongue, or throat, difficulty breathing, or dizziness. If an allergic reaction is suspected, discontinue use immediately, rinse thoroughly, and seek emergency medical attention.
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