L’ORÉAL MAJIREL 7.13 BEIGE BLONDE HAIR COLOR

L’ORÉAL MAJIREL 7.13 BEIGE BLONDE HAIR COLOR 

PRIMARY USES

1. Permanent Hair Color with Up to 100% Grey Coverage

• What it does: Shade 7.13 is a Beige Blonde permanent hair color from the iconic Majirel range, delivering even rich color from root to tip with true-to-tone, long-lasting results across a comprehensive assortment of shades. The formula provides up to 100% coverage of white and grey hairs with a caring complex that leaves hair up to 3x softer and visibly healthier.

• How it helps your hair: For the person with grey or white hair who wants full, natural-looking beige, blonde coverage, this provides a professional solution that covers resistant grey fibers completely. For anyone who has struggled with patchy coverage or color that appears uneven, this means a formula trusted by stylists worldwide for consistent, beautiful results.

2. Beige, Blonde Shade with Balanced Ash and Golden Reflects

• What it does: The 7.13 Beige Blonde shade combines ash (cool) and golden (warm) reflects to create a beautifully balanced, neutral beige, blonde result. The “.13” designation indicates a beige tone—a sophisticated blend of ash (1) and golden (3) reflects that offers the perfect balance between warmth and coolness for a natural, sun-kissed finish.

• How it helps your hair: For the person who wants a blonde that is neither too warm nor too cool, this provides the perfect middle ground—neutralizing unwanted brassiness while maintaining natural warmth and dimension. For anyone who finds pure ash tones too flat or golden tones too yellow, this means a balanced beige shade that flatters a wide range of skin tones.

3. Features Odor Trapping Technology for Up to 2x Less Ammonia Smell

• What it does: The formula incorporates advanced Odor Trapping Technology (OTT) that captures ammonia molecules, allowing them to work within the color but not evaporate, resulting in up to 2x less ammonia odor compared to previous formulations. The fresh, light fragrance provides a more pleasant, sensorial coloring experience for both stylist and client.

• How it helps your hair: For the person sensitive to strong chemical smells who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on color results.

4. Enriched with Ionène G and Incell for Hair Protection

• What it does: The advanced formula features Ionène G, which penetrates into the cortex to reinforce hair fiber and strengthen from within, and Incell, which acts in the cuticle to reconstruct intercellular cement, leaving hair more resistant and with more body . This dual-action care system treats the entire hair fiber, restoring hair from the inside out and providing up to 45% more conditioning compared to uncolored hair .

• How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. For anyone who has experienced dry, brittle hair after permanent color, this means a formula that leaves hair feeling stronger, softer, and looking glossy.

5. Provides Up to 3 Levels of Lift

• What it does: This versatile permanent color can lift hair up to 3 levels depending on the developer used . When mixed with 20 volume (6%) oxidant, it provides up to 2 levels of lift ideal for grey coverage and same-level coloring; when mixed with 30 volume (9%) oxidant, it provides up to 3 levels of lift for lighter results .

• How it helps your hair: For the person wanting to achieve a lighter beige blonde while maintaining balanced tones, this provides the necessary lift in a single step. For the stylist, this means the flexibility to customize the service based on the client’s starting level and desired result.

6. 35-Minute Development Time with Creamy, Non-Drip Texture

• What it does: The recommended development time is 35 minutes at room temperature, allowing for efficient salon scheduling while ensuring optimal color development and long-lasting results . The rich, creamy Crème de Beaute formula features a non-drip texture that allows for smoother mixing and easier, more precise application without mess .

• How it helps your hair: For the client, this provides a predictable service time that fits into a busy schedule. For the stylist, the creamy consistency ensures even coverage and predictable results with minimal mess.

7. Vegan Formula with Comprehensive Shade Palette

• What it does: This permanent hair color is formulated with a vegan formula, containing no animal-derived ingredients . It is part of the iconic Majirel range with over 140 shades available, allowing for endless mixing and customization possibilities .

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For the stylist, the comprehensive shade palette means endless creative possibilities for custom color formulations.

SECONDARY USES

1. Root Touch-Up on Beige Blonde Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant and processing for 35 minutes . For the person maintaining their beige blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over beige blonde transformation, starting with lengths and ends for 10-15 minutes before applying to roots, then processing for an additional 20 minutes . For the person wanting to achieve a balanced, natural beige blonde from natural hair, this provides the ideal single-process solution.

3. Custom Color Blending: Mix with other Majirel shades to create personalized color formulations, such as mixing 7.13 with 7 for a customized signature shade . For the stylist who wants to offer unique, tailor-made colors to clients, this provides endless creative possibilities within the Majirel system.

4. Grey Coverage for Resistant Hair: For clients with 0-50% grey hair, use the target shade alone with 20 volume oxidant. For 50-100% grey coverage, mix with a natural base shade for natural results . For the person with emerging grey who wants natural-looking beige coverage, this provides a customizable approach.

5. Lengths and Ends Refresh: For a quick refresh of mid-lengths and ends on previously colored hair, if only slightly faded, take through 5 minutes before end of development; if completely faded, add 10-15ml warm water to remaining mixture and take through immediately . For the person whose ends have faded faster than their roots, this provides a seamless refresh that extends the life of their color.