L'Oréal Majirel 5.3 Golden Brown Hair Color is a permanent hair color that delivers rich, warm, and long-lasting golden brown results with up to 100% grey coverage. This iconic professional color from the Majirel Crème de Beauté range can darken or lighten hair up to 3 levels, providing versatility for custom color services. The "3" golden reflect adds warmth, dimension, and radiance, creating a sun-kissed brown result. Enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, plus Incell technology to strengthen the hair fiber from within, it leaves hair up to 45% more conditioned and 3x softer with a glossy finish. The non-drip cream texture ensures easy, precise application. Mix 1:1.5 (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant and process for 35 minutes, extendable to 45 minutes for more intense grey coverage. Not for use on persons under 16 years of age. For professional use only.