L’Oréal iNOA 7.23 Iridescent Golden Blonde

L’Oréal iNOA 7.23 Iridescent Golden Blonde

PRIMARY USES

1. Ammonia-Free Permanent Hair Color Powered by Oil Delivery System

• What it does: iNOA 7.23 is a revolutionary ammonia-free permanent hair color formulated with a unique patented Oil Delivery System (ODS) technology containing 60% oil, which replaces traditional ammonia to deliver high-impact color while providing optimal scalp comfort . The vegan formula is odorless, making the coloring process pleasant for both stylist and client, and features a new fluid texture that is faster and easier to mix, apply, and rinse .

• How it helps your hair: For the person who is sensitive to strong chemical odors or experiences scalp discomfort with traditional ammonia-based colors, this provides a pleasant, odorless coloring experience. For anyone seeking vibrant, long-lasting color without compromising hair health, this means a professional formula that respects both hair integrity and sensory comfort.

2. Provides Up to 100% White Hair Coverage with Up to 3 Levels of Lift

• What it does: This permanent hair color delivers up to 100% white hair coverage while providing up to 3 levels of lift, making it suitable for clients with significant grey coverage needs who also want to lighten their base . The 60% oil base helps preserve the natural protective film of the hair while ensuring maximum color intensity, and the formula maintains curl patterns with -43% less hair porosity .

• How it helps your hair: For the person with grey or white hair who wants complete coverage while also achieving lighter blonde results, this provides a single-product solution that addresses both needs. For anyone who has struggled with patchy coverage or resistance to lightening, this means a professional formula trusted by stylists for consistent, beautiful results.

3. Up to 48% More Shine and 6 Weeks of Hydration

• What it does: The ODS technology delivers up to 48% more shine compared to uncolored hair, with results lasting through 6 weeks of intensive moisture balance . The formula provides an anti-dryness effect, keeping hair hydrated and healthy-looking between salon visits, and offers +20% scalp hydration .

• How it helps your hair: For the person who wants their color to look fresh, glossy, and healthy beyond the first week, this provides long-lasting shine and hydration. For anyone who has experienced dry, dull hair after coloring, this means a formula that maintains moisture and radiance.

4. 7.23 Iridescent Golden Blonde Shade

• What it does: Shade 7.23 is an Iridescent Golden Blonde, also described as Medium Blonde Irisé Gold . The “7.23” code indicates a Level 7 Medium Blonde base with an iridescent golden reflect, delivering a luminous, multi-dimensional finish with warm, light-catching gold and pearl tones .

• How it helps your hair: For the person wanting a warm, luminous blonde with beautiful iridescent golden reflects that adds radiance and dimension, this provides a sophisticated, sun-kissed finish. For anyone who wants their medium blonde hair to have a fresh, vibrant glow with subtle warmth, this means a shade formulated for perfect iridescent golden neutralization.

5. Vegan Formula with Eco-Responsible Packaging

• What it does: The formula is vegan, containing no animal-derived ingredients or by-products, and is certified by PETA and the Vegan Trademark . The tube is made of 95% recycled aluminum, produced in a waterloop factory, reducing environmental impact .

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For salons seeking more sustainable practices, this means a product with reduced environmental impact.

SECONDARY USES

1. Root Touch-Up on Colored Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 or 30 volume oxidant at 1:1 ratio, developing for 35 minutes. For the person maintaining their iridescent golden blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over iridescent golden blonde transformation, using 20 or 30 volume oxidant depending on desired lift, developing for 35 minutes. For the person wanting to achieve a warm, luminous golden blonde from natural hair, this provides the ideal single-process solution.

3. Grey Coverage for Resistant Hair: For clients with up to 70% white hair, use the target shade alone with 20 or 30 volume oxidant. For 70-100% white hair coverage, mix ½ tube target shade with ½ tube fundamental family shade on the same level with 20 volume oxidant . For the person with emerging grey who wants natural-looking coverage, this provides a customizable approach.

4. Take Through with iNOA: For longer lengths or when a more pronounced color change is desired on virgin hair, extend the development time to the lengths and ends. For the stylist performing full-color transformations, this provides professional guidelines for optimal results.

5. Take Through with Dia Light: To best preserve previously colored lengths, take through with Dia Light using 9-volume Diactivateur for the final 10-20 minutes of development, depending on desired color change . For the person wanting to refresh color on already-processed hair, this provides a gentler approach.