Golden Blonde Hair Dye

L'Oréal iNOA 7.23 Iridescent Golden Blonde is an ammonia-free permanent hair color powered by patented Oil Delivery System (ODS) technology with 60% oil. This luminous shade delivers warm, light-catching gold and pearl tones for a multi-dimensional, iridescent golden blonde finish, with up to 100% white hair coverage and up to 3 levels of lift. The vegan formula offers up to 48% more shine, 43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect with a pleasant, odorless experience. Mix 1:1 with iNOA Oil Developer 20-volume or 30-volume and process for 35 minutes. Tube made of 95% recycled aluminum. For professional use only.