L’ORÉAL PROFESSIONNEL DIA ACTIVATEUR II 15 VOL 4

L’ORÉAL PROFESSIONNEL DIA ACTIVATEUR II 15 VOL 4.5% 1L

PRIMARY USES

1. Professional 15 Volume Cream Developer for Demi-Permanent Color

• What it does: This 15 volume (4.5%) cream developer is specifically formulated for use with L’Oréal Professionnel Dia Color, Dia Light, and Dia Richesse demi-permanent hair color lines . The cream formulation allows for an even and easy mixture, providing consistent and uniform color results, while the higher peroxide concentration (4.5%) enables richer color deposit and enhanced grey coverage .

• How it helps your hair: For the person with resistant grey hair or those wanting deeper, more intense demi-permanent results, this provides the ideal developer strength for vibrant, long-lasting color . For anyone who has found lower volume developers insufficient for grey coverage or color intensity, this means a stronger option designed specifically for your needs.

2. Covers Up to 70% of White and Grey Hair

• What it does: When paired with Dia Richesse color, this 15 volume activator is the best choice to cover white and grey hair, allowing coverage of up to 70% . The higher concentration of peroxide (4.5%) opens the cuticle sufficiently to allow color pigments to penetrate and deposit effectively on resistant grey hair fibers.

• How it helps your hair: For the person with emerging grey or white hair who wants natural-looking coverage without permanent color commitment, this provides an effective solution that blends seamlessly. For anyone who has found lower volume developers insufficient for grey coverage, this means a stronger option designed specifically for resistant hair types.

3. Creates Rich Reflects in Darker Hair Bases

• What it does: This 15 volume activator is the best option to create rich reflects and more visible tones in darker hair bases, delivering a more saturated and defined result . When paired with Dia Richesse, it helps achieve richer color results with enhanced depth and dimension.

• How it helps your hair: For the person with naturally darker hair who wants to add warmth, richness, or subtle dimension without permanent lightening, this provides a developer that deposits color effectively on darker bases. For anyone seeking a more intense demi-permanent result than what lower volumes can achieve, this means a developer that delivers deeper, more vibrant color.

4. Cream Formula for Easy Mixing and Uniform Application

• What it does: The cream formulation allows for an even and easy mixture with color creams, providing a non-drip consistency that stays in place during application . The specific mixing ratio for the Dia color lines is 1:1.5 (50ml color cream to 75ml developer) .

• How it helps your hair: For the stylist performing precise color work, this provides a manageable, non-drip formula that enables clean, professional application. For the client, the creamy consistency ensures even coverage and predictable results with minimal mess.

5. Caters for All Technical Applications

• What it does: This 15 volume developer is suitable for all technical applications including grey coverage, virgin hair coloring, toning, lowlights, color matching and refreshing permanent haircolor, and fashion results . It is specifically formulated to be used with Dia Light (for adding gloss or subtle reflects on natural hair) and Dia Richesse (for grey coverage and richer reflects on darker bases).

• How it helps your hair: For the stylist needing a versatile developer for multiple service types, this provides a single product that adapts to diverse client needs. For the client, it means their stylist can customize the service to achieve exactly the desired result, from subtle gloss to noticeable grey coverage.

6. Gentle Formula for Color-Treated and Natural Hair

• What it does: This developer is suitable for use on natural, color-treated, or slightly sensitized hair, delivering luminous color results while maintaining hair integrity . The formula is free from ammonia and contains conditioning agents like Glycerin and Cetearyl Alcohol to help protect the hair fiber during the coloring process .

• How it helps your hair: For the person whose hair has been compromised by previous chemical services or heat styling, this provides a safe way to refresh or enhance color without causing further damage. For anyone with naturally fine or delicate hair, this means a gentle developer that respects hair integrity while delivering professional results.

7. Fragrance-Free and Common Preservative-Free Formula

• What it does: This developer is free from formaldehyde and the most common allergy-causing preservatives such as benzalkonium chloride, benzophenone, methyldibromo glutaronitrile, and MCI/MI . It is also free from fragrances and common allergy-causing botanicals, making it a cleaner choice for professional use .

• How it helps your hair: For the person with sensitive scalp or allergy-prone skin, this provides a gentler developer option that minimizes potential irritation. For stylists and clients who prefer cleaner ingredient profiles, this means a professional product that aligns with mindful beauty practices.

8. Available in Professional 1L Size

• What it does: This 1 liter (1000ml) bottle is designed for professional salon use, offering exceptional value and ensuring sufficient product volume for multiple services . The large format is ideal for salons that perform frequent demi-permanent color, toning, and glossing services.

• How it helps your hair: For salons, this provides a cost-effective supply of a staple product. For the client, it means their stylist always has fresh, consistent product available for their service without concern about running out.

SECONDARY USES

1. Virgin Hair Application: Ideal for first-time demi-permanent color application on natural, uncolored hair, providing up to 70% grey coverage. For the person wanting to enhance their natural color without permanent commitment, this provides a gentle entry into color services with effective grey blending.

2. Color Refresh on Lengths and Ends: Apply to mid-lengths and ends while a permanent color processes on the roots to refresh fading color and ensure a seamless match. For the person whose ends have faded faster than their roots, this provides an even, uniform result that extends the life of their color.

3. Toning Highlights and Lowlights: Perfect for toning highlights, balayage, or ombré services to achieve a polished, natural-looking finish, as well as for adding lowlights for dimension. For the person with hand-painted highlights that need subtle toning, this provides a service that respects the graduated, natural effect.

4. Glossing and Glaze Services: Apply over natural or colored hair for 2-20 minutes to add intense shine and subtle color reflection without altering the base shade . For the person who wants a “gloss” service between color appointments, this provides a quick, low-commitment shine boost.

5. Corrective Color Services: Suitable for color correction and pre-pigmentation treatments to even out porosity or neutralize unwanted tones. For the person with uneven color results, this provides a corrective solution that creates a more uniform canvas for subsequent services.

6. Fashion Results: Can be used to create fashion colors and more vibrant, creative results when paired with appropriate color products . For the person wanting a bolder, more expressive look without permanent commitment, this provides a demi-permanent option with rich, visible tones.