Maybelline SuperStay Matte Ink Liquid Lipstick – 25 Heroine

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Maybelline SuperStay Matte Ink Liquid Lipstick in 25 Heroine is a long-wearing, high-performance liquid lipstick that delivers up to 16 hours of intense, waterproof, transfer-proof matte color . The 25 Heroine shade is a fiery, intense red with super-saturated pigments that provide full coverage in a single application, making a bold, confident statement that commands attention.

The unique arrow-shaped precision tip applicator allows for effortless, controlled application, enabling you to trace the contours of your lips for a flawless, sharp finish without the need for a separate lip liner . The iconic longwear formula features an elastic ink technology that locks in color, providing a smudge-proof, transfer-proof, and kiss-proof finish that feels and looks fresh all day .

Once applied, the creamy formula dries down to a comfortable matte finish that resists smudging, transferring, and fading, ensuring your lip look stays fresh and flawless from morning to night . Perfect for anyone seeking bold, long-wearing red lip color that can keep up with their busy lifestyle.

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Maybelline SuperStay Matte Ink Liquid Lipstick – 25 Heroine

PRIMARY USES

1. Long-Wearing Matte Liquid Lipstick for All-Day Color

What it does: A super-saturated liquid lipstick that delivers up to 16 hours of flawless, color-intense matte finish . The iconic longwear formula features an elastic ink technology that locks in color, providing a smudge-proof, transfer-proof, and kiss-proof finish that feels and looks fresh all day .
How it helps your lips: For the person who is tired of lipstick fading, transferring onto coffee cups, or disappearing after meals, this provides a worry-free formula that stays exactly where you put it. For anyone who wants to apply their lipstick once and forget about it for the rest of the day, this means a reliable, long-wearing solution that doesn’t require constant checking or touch-ups.

2. 25 Heroine Fiery Red Shade

What it does: The 25 Heroine shade is a fiery, intense red with super-saturated pigments that provide full coverage in a single application . This bold, vibrant color delivers a striking, unapologetic finish that commands attention and complements all skin tones .
How it helps your lips: For the person who loves classic, statement-making red lips that never go out of style, this provides a shade that is both bold and sophisticated. For anyone who wants their lipstick to channel confidence and glamour, this means a color that delivers high-impact intensity.

3. Unique Arrow Precision Applicator for Flawless Application

What it does: The unique arrow-shaped precision tip applicator allows for effortless, controlled application, enabling you to trace the contours of your lips with accuracy . The applicator glides on smoothly, providing even coverage and uniform results in a single stroke .
How it helps your lips: For the person who struggles with liquid lipsticks that bleed or require a steady hand, this provides a foolproof applicator that makes professional-looking results achievable at home. For anyone who wants a quick, precise application without needing a separate lip liner, this means an all-in-one applicator that defines, fills, and perfects in seconds.

4. Smudge-Proof, Transfer-Proof, and Waterproof Formula

What it does: The formula is specifically designed to be smudge-proof, transfer-proof, and kiss-proof, ensuring your lip color stays perfectly in place without leaving marks on cups, clothes, or skin . The waterproof formula resists fading and smudging, even through eating and drinking .
How it helps your lips: For the person who is tired of lipstick transferring onto coffee cups, mask smudging, or fading after meals, this provides a worry-free formula that stays exactly where you put it. For anyone who wants to apply their lipstick once and forget about it, this means a reliable, long-wearing solution.

5. Up to 16 Hours of Long-Lasting Wear

What it does: The long-lasting formula provides up to 16 hours of wear, maintaining its intense color and matte finish from morning to night without fading, cracking, or requiring reapplication . This all-day durability makes it ideal for long workdays, events, and travel .
How it helps your lips: For the busy professional, student, or anyone with long days, this provides lipstick that stays intact from morning to night without constant checking or touch-ups. For anyone who has experienced lipstick that fades or disappears by afternoon, this means a reliable formula that keeps your lip look fresh and bold all day long.

6. Comfortable, Non-Drying Matte Formula

What it does: Unlike many matte liquid lipsticks that can feel drying or uncomfortable, the SuperStay Matte Ink formula has a creamy texture that spreads easily and does not dry out the lips . The formula glides on smoothly and maintains a comfortable feel while delivering intense, long-lasting color .
How it helps your lips: For the person who loves the look of matte lips but hates the dry, cracked feeling, this provides a comfortable formula that delivers high-impact color without sacrificing lip comfort. For anyone who has avoided matte liquid lipsticks due to past drying experiences, this means a formula that changes the game.

SECONDARY USES

1. Everyday Bold Lip Color: Use as your go-to lipstick for work, school, or daily activities where you need long-lasting, worry-free color.

2. Event and Long-Day Wear: Ideal for weddings, parties, long workdays, and travel where you need your lip color to stay perfect without touch-ups .

3. Mask-Proof Lipstick: The transfer-proof formula makes it excellent for wearing under face masks without leaving residue.

4. Layering Base: Use as a long-lasting base layer under lip gloss for a customized finish while maintaining the staying power.

5. Lip Liner Substitute: Use the precision tip to line and define lips without needing a separate lip liner .

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York
Product Name: SuperStay Matte Ink Liquid Lipstick / Super Stay Matte Ink
Shade: 25 Heroine / 025 Heroine
Shade Description: Fiery red / intense red
Size: 5 ml / 0.17 fl oz
Product Type: Liquid lipstick
Finish: Matte
Coverage: Full
Key Benefits: 16-hour wear, waterproof, transfer-proof, smudge-proof, kiss-proof, high-pigment
Formula Integrity: Long-wearing, elastic ink formula
Packaging: Tube with arrow-shaped precision tip applicator
Container Type: Tube with wand and precision tip applicator
UPC: 0041554496932
Product Dimensions: 18 x 18 x 112.6 mm
Item Weight: 35.5 g
Shelf Life: 36 months
Country of Origin: China

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Arrow-shaped precision tip applicator – allows for precise, controlled application without lip liner
Key Technology 2: Elastic ink formula – provides up to 16-hour comfortable hold
Key Technology 3: Transfer-proof, waterproof formula – resists smudging, fading, and transferring
Full Ingredient List: DIMETHICONE, TRIMETHYLSILOXYSILICATE, ISODODECANE, NYLON-611/DIMETHICONE COPOLYMER, DIMETHICONE CROSSPOLYMER, C30-45 ALKYLDIMETHYLSILYL POLYPROPYLSILSESQUIOXANE, LAUROYL LYSINE, ALUMINA, SILICA SILYLATE, DISODIUM STEAROYL GLUTAMATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, LIMONENE, ALUMINUM HYDROXIDE, PARAFFIN, BENZYL BENZOATE, BENZYL ALCOHOL, CITRONELLOL, PARFUM / FRAGRANCE
May Contain (+/-): CI 45410 / RED 28 LAKE, CI 77891 / TITANIUM DIOXIDE, CI 15850 / RED 7, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 45380 / RED 22 LAKE, CI 15985 / YELLOW 6 LAKE, CI 19140 / YELLOW 5 LAKE, CI 42090 / BLUE 1 LAKE, CI 15850 / RED 6, CI 17200 / RED 33 LAKE, MICA
Formula Code: F.I.L. D197345/2
Primary Function: Long-lasting, high-pigment matte lip color
Application: Step 1: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth . Step 2: Glide the liquid lipstick across your entire bottom lip . Step 3: Allow product to dry .
Wear Time: Up to 16 hours
Waterproof: Yes
Transfer-Proof: Yes
Smudge-Proof: Yes

3. PHYSICAL ATTRIBUTES

Product Form: Liquid lipstick
Texture: Creamy, viscous liquid that spreads easily
Color: 25 Heroine - Fiery red / intense red
Consistency: Liquid that applies smoothly and sets quickly
Opacity: Fully opaque
Scent: Fragrance with notes including Limonene, Benzyl Benzoate, Citronellol
Finish: Matte
Applicator: Arrow-shaped precision tip applicator
Packaging: Tube with wand applicator and cap
Net Weight: 5 ml / 0.17 fl oz
Storage: Store in a cool, dry place away from direct sunlight. Cap tightly after use.
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients that may be allergens for some users.

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips for the best adhesion and color payoff. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.
Shake: Gently shake the tube before use to ensure the formula is well-mixed.

For Precise, Flawless Application:

Apply to Upper Lip: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth .
Apply to Bottom Lip: Glide the liquid lipstick across your entire bottom lip .
Perfect the Edges: Use the tip of the precision applicator for controlled, sharp application along the lip edge.
Allow to Dry: Allow product to dry completely for the best results . Avoid pressing your lips together until fully dry.

For Best Results:

No Lip Liner Needed: The precision tip applicator allows you to create a sharp, clean line without the need for a separate lip liner .
Avoid Oily Foods: For maximum longevity, avoid oily foods as they can break down the formula.
Removal: For easy removal, use Garnier Oil-in-Water Micellar Water or an oil-based makeup remover .

Pro Tips:

For Extra Comfort: If you find the matte finish drying, apply a thin layer of lip balm on top after the formula has fully dried.
For Custom Shades: Layer with other SuperStay Matte Ink shades to create custom ombre or mixed color effects.
For a Softer Look: Apply a small amount to the center of the lips and blend outward with your fingertip for a blurred, stained effect.

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Contains Fragrance Allergens: The formula contains fragrance ingredients including Limonene, Benzyl Benzoate, Citronellol, and Benzyl Alcohol, which may be allergens for some individuals . Review the full ingredient list before use if you have known sensitivities.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.
Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.
Cap Tightly: Cap tightly after each use to prevent the product from drying out and to maintain hygiene.
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.
Expiration: Do not use beyond the expiration date printed on packaging. The shelf life is 36 months .
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

Maybelline SuperStay Matte Ink Liquid Lipstick – 25 Heroine

Once applied, the creamy formula dries down to a comfortable matte finish that resists smudging, transferring, and fading, ensuring your lip look stays fresh and flawless from morning to night . Perfect for anyone seeking bold, long-wearing red lip color that can keep up with their busy lifestyle.

Maybelline SuperStay Matte Ink Liquid Lipstick – 25 Heroine

PRIMARY USES

1. Long-Wearing Matte Liquid Lipstick for All-Day Color

2. 25 Heroine Fiery Red Shade

What it does: The 25 Heroine shade is a fiery, intense red with super-saturated pigments that provide full coverage in a single application . This bold, vibrant color delivers a striking, unapologetic finish that commands attention and complements all skin tones .

How it helps your lips: For the person who loves classic, statement-making red lips that never go out of style, this provides a shade that is both bold and sophisticated. For anyone who wants their lipstick to channel confidence and glamour, this means a color that delivers high-impact intensity.

3. Unique Arrow Precision Applicator for Flawless Application

What it does: The unique arrow-shaped precision tip applicator allows for effortless, controlled application, enabling you to trace the contours of your lips with accuracy . The applicator glides on smoothly, providing even coverage and uniform results in a single stroke .

4. Smudge-Proof, Transfer-Proof, and Waterproof Formula

What it does: The formula is specifically designed to be smudge-proof, transfer-proof, and kiss-proof, ensuring your lip color stays perfectly in place without leaving marks on cups, clothes, or skin . The waterproof formula resists fading and smudging, even through eating and drinking .

5. Up to 16 Hours of Long-Lasting Wear

What it does: The long-lasting formula provides up to 16 hours of wear, maintaining its intense color and matte finish from morning to night without fading, cracking, or requiring reapplication . This all-day durability makes it ideal for long workdays, events, and travel .

6. Comfortable, Non-Drying Matte Formula

SECONDARY USES

1. Everyday Bold Lip Color: Use as your go-to lipstick for work, school, or daily activities where you need long-lasting, worry-free color.

2. Event and Long-Day Wear: Ideal for weddings, parties, long workdays, and travel where you need your lip color to stay perfect without touch-ups .

3. Mask-Proof Lipstick: The transfer-proof formula makes it excellent for wearing under face masks without leaving residue.

4. Layering Base: Use as a long-lasting base layer under lip gloss for a customized finish while maintaining the staying power.

5. Lip Liner Substitute: Use the precision tip to line and define lips without needing a separate lip liner .

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York

Product Name: SuperStay Matte Ink Liquid Lipstick / Super Stay Matte Ink

Shade: 25 Heroine / 025 Heroine

Shade Description: Fiery red / intense red

Size: 5 ml / 0.17 fl oz

Product Type: Liquid lipstick

Finish: Matte

Coverage: Full

Key Benefits: 16-hour wear, waterproof, transfer-proof, smudge-proof, kiss-proof, high-pigment

Formula Integrity: Long-wearing, elastic ink formula

Packaging: Tube with arrow-shaped precision tip applicator

Container Type: Tube with wand and precision tip applicator

UPC: 0041554496932

Product Dimensions: 18 x 18 x 112.6 mm

Item Weight: 35.5 g

Shelf Life: 36 months

Country of Origin: China

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Arrow-shaped precision tip applicator – allows for precise, controlled application without lip liner

Key Technology 2: Elastic ink formula – provides up to 16-hour comfortable hold

Key Technology 3: Transfer-proof, waterproof formula – resists smudging, fading, and transferring

May Contain (+/-): CI 45410 / RED 28 LAKE, CI 77891 / TITANIUM DIOXIDE, CI 15850 / RED 7, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 45380 / RED 22 LAKE, CI 15985 / YELLOW 6 LAKE, CI 19140 / YELLOW 5 LAKE, CI 42090 / BLUE 1 LAKE, CI 15850 / RED 6, CI 17200 / RED 33 LAKE, MICA

Formula Code: F.I.L. D197345/2

Primary Function: Long-lasting, high-pigment matte lip color

Application: Step 1: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth . Step 2: Glide the liquid lipstick across your entire bottom lip . Step 3: Allow product to dry .

Wear Time: Up to 16 hours

Waterproof: Yes

Transfer-Proof: Yes

Smudge-Proof: Yes

3. PHYSICAL ATTRIBUTES

Product Form: Liquid lipstick

Texture: Creamy, viscous liquid that spreads easily

Color: 25 Heroine - Fiery red / intense red

Consistency: Liquid that applies smoothly and sets quickly

Opacity: Fully opaque

Scent: Fragrance with notes including Limonene, Benzyl Benzoate, Citronellol

Finish: Matte

Applicator: Arrow-shaped precision tip applicator

Packaging: Tube with wand applicator and cap

Net Weight: 5 ml / 0.17 fl oz

Storage: Store in a cool, dry place away from direct sunlight. Cap tightly after use.

Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients that may be allergens for some users.

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips for the best adhesion and color payoff. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.

Shake: Gently shake the tube before use to ensure the formula is well-mixed.

For Precise, Flawless Application:

Apply to Upper Lip: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth .

Apply to Bottom Lip: Glide the liquid lipstick across your entire bottom lip .

Perfect the Edges: Use the tip of the precision applicator for controlled, sharp application along the lip edge.

Allow to Dry: Allow product to dry completely for the best results . Avoid pressing your lips together until fully dry.

For Best Results:

No Lip Liner Needed: The precision tip applicator allows you to create a sharp, clean line without the need for a separate lip liner .

Avoid Oily Foods: For maximum longevity, avoid oily foods as they can break down the formula.

Removal: For easy removal, use Garnier Oil-in-Water Micellar Water or an oil-based makeup remover .

Pro Tips:

For Extra Comfort: If you find the matte finish drying, apply a thin layer of lip balm on top after the formula has fully dried.

For Custom Shades: Layer with other SuperStay Matte Ink shades to create custom ombre or mixed color effects.