Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss – 74 Retro

Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss in 74 Retro is a high-impact lip gloss that delivers strong lacquered shine and opaque color in a single swipe . The 74 Retro shade is a deep plum, dark prune, or burgundy with warm undertones —a rich, sophisticated color that adds a bold, vintage-inspired pop to any look.
The formula provides full, opaque coverage with a glossy, mirror-like finish that doesn’t feather or migrate . It glides on smoothly with a concave precision applicator for even distribution , and the liquid gloss melts onto the lips for a comfortable feel .
Infused with nourishing ingredients including squalane and Vitamin E, this gloss helps hydrate and condition lips while providing a stunning lacquered finish . Perfect for anyone seeking a bold, high-shine plum gloss that combines vibrant color with a comfortable, hydrating formula—ideal for autumn and winter looks or any time you want to add a touch of retro glamour.
Description

Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss – 74 Retro

PRIMARY USES

1. High-Impact Lip Gloss for Lacquered Shine
What it does: A high-impact lip gloss that delivers strong lacquered shine and opaque color, melting onto the lips for a comfortable feel . The formula provides a glossy finish with full coverage that doesn’t feather or migrate . It is available in a collection of opaque, vivid shades .
How it helps your lips: For the person who loves the look of high-shine, glossy lips but doesn’t want to sacrifice color intensity, this provides the best of both worlds—vivid pigmentation with a lacquered finish. The formula is designed to be more opaque than traditional glosses, giving you bold color with intense shine that stays put.
2. 74 Retro Deep Plum/Burgundy Shade
What it does: The 74 Retro shade is described as a deep plum, dark prune, or burgundy color with warm undertones . The shade is rich and sophisticated, offering a bold, vintage-inspired look that stands out while remaining elegant.
How it helps your lips: For the person who loves deep, wine-toned lip colors that make a sophisticated statement, this provides a rich plum shade that is both bold and elegant. The retro-inspired color is perfect for autumn and winter looks or any time you want to add a touch of vintage glamour.
3. Opaque, Full-Coverage Formula
What it does: The formula provides full coverage with high pigment color that is completely opaque, unlike traditional sheer glosses . It offers 100% coverage and a shiny finish, with super-saturated pigment technology for an incomparable mirror shine.
How it helps your lips: For the person who hates the sheer, barely-there color of traditional lip glosses, this provides an opaque, high-impact finish that rivals lipsticks. The color is vibrant and intense, giving you bold, statement-making lips without the need for multiple layers.
4. Smooth Application and Comfortable Wear
What it does: The formula glides on smoothly with a convenient applicator, providing a comfortable feel on the lips . The concave, smooth applicator allows for even distribution of color . The liquid gloss melts onto the lips so the product feels comfortable .
How it helps your lips: For the person who struggles with sticky, uncomfortable glosses, this provides a more comfortable option. The lightweight formula ensures your lips feel hydrated and nourished rather than weighed down, with a finish that doesn’t feather or migrate .
5. Hydrating Formula with Squalane
What it does: The formula is enriched with squalane and concentrated pigments to help embellish the lips while providing a long-lasting lacquered effect . It contains nourishing ingredients including Squalane, Tocopheryl Acetate (Vitamin E), Sodium Chondroitin Sulfate, and Atelocollagen to help hydrate and condition the lips .
How it helps your lips: For the person who worries that gloss will dry out their lips, this provides a hydrating formula that cares for lips while adding shine and color. The nourishing ingredients help maintain lip health, even with daily wear.
6. Precision Applicator for Even Coverage
What it does: The product comes with a convenient applicator that perfectly applies the product to the lips. The concave and smooth applicator allows you to fix the color and distribute it uniformly .
How it helps your lips: For the person who struggles with messy gloss application, the applicator provides control and precision, helping you achieve a clean, defined lip look with even coverage.

SECONDARY USES

1. Statement Lip Color: Use as your go-to lipstick for evenings out, parties, or any occasion where you want a bold, sophisticated plum look.
2. Autumn/Winter Statement Lip: The deep plum shade is ideal for cooler months, offering a dramatic, vintage-inspired look.
3. Lip Topper: Can be worn over matte lipsticks to add a glossy, lacquered finish without significantly altering the underlying color.
4. Layering for Intensity: Apply one coat for full opaque coverage, or layer more thickly for extra shine and intensity.
5. Photo-Opp Gloss: The high-shine finish looks great in photos and for special events, making it perfect for holiday parties and evening gatherings.
KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York
Product Name: Color Sensational Vivid Hot Lacquer Lip Gloss
Shade: 74 Retro
Shade Description: Deep plum, dark prune, burgundy 
Size: 5 ml - 7.7 ml (varies by market) 
Product Type: Lip gloss / lip lacquer
Finish: High-Glossy / Lacquered / Mirror-like shine 
Coverage: Full / 100% coverage 
Key Benefits: High-impact glossy finish, opaque color, ultra-shiny, smooth application, comfortable wear, hydrating formula
Special Ingredients: Squalane, Tocopheryl Acetate (Vitamin E), Sodium Chondroitin Sulfate, Atelocollagen 
Packaging: Transparent tube with black twist-off lid and concave applicator wand 
Container Type: Tube with wand applicator and cap
Item Model Number: K2371100 
EAN/GTIN: 3600531393762 
Product Dimensions: 1.82 x 1.82 x 11.24 cm 
Item Weight: 35.69 g - 36 g 
Date First Available: May 15, 2017 
Period After Opening (PAO): Not specified
Country of Origin: Not specified

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: High-impact gloss formula – delivers lacquered, mirror-like shine 
Key Technology 2: Super-saturated pigment technology – 100% coverage in a single swipe
Key Technology 3: Concave precision applicator – easy, even application 
Key Active 1: Squalane – moisturizing and conditioning benefits 
Key Active 2: Tocopheryl Acetate (Vitamin E) – antioxidant benefits 
Key Active 3: Sodium Chondroitin Sulfate – skin conditioning properties 
Key Active 4: Atelocollagen – moisturizing benefits 
Full Ingredient List: Trimethylsiloxyphenyl Dimethicone, Octyldodecanol, Acrylic Acid/Isobutyl Acrylate/Isobornyl Acrylate Copolymer, Isododecane, Squalane, Polybutene, Silica Dimethyl Silylate, Octyldodecyl Neopentanoate, Alumina, Silica, Caprylyl Glycol, Caprylic/Capric Glycerides, Tocopheryl Acetate, Pentaerythrityl Tetraisostearate, Aluminum Hydroxide, Benzyl Alcohol, Butylene Glycol, Sodium Chondroitin Sulfate, Atelocollagen, Phenoxyethanol, Hexylene Glycol, Parfum/Fragrance 
May Contain (+/-): CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 45410 / Red 28 Lake, CI 77891 / Titanium Dioxide, CI 15850 / Red 7, CI 45380 / Red 22 Lake, Mica, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 19140 / Yellow 5 Lake 
Primary Function: High-impact, glossy lip colour with hydration
Application: Step 1. Apply lip lacquer with the applicator wand in the center of your upper lip and follow the contours of your mouth. Step 2. Glide the lip lacquer across the entire bottom lip 
Skin Type: All 
Skin Tone: All 
Age Range: Adult 
Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Liquid in tube
Texture: Smooth, glossy, creamy consistency 
Color: 74 Retro - Deep plum / dark prune / burgundy 
Consistency: Liquid that applies smoothly and provides full coverage
Opacity: Fully opaque / full coverage 
Finish: High-Glossy / Lacquered / Mirror-like shine 
Applicator: Concave precision applicator wand 
Packaging: Transparent tube with black twist-off lid
Net Weight: 5 ml - 7.7 ml 
Storage: Store in a cool, dry place away from direct sunlight
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:
Prepare Lips: Start with clean, dry lips. Exfoliate if necessary.
Twist: Twist the bottom of the tube to reveal the applicator wand.
For Precise, Flawless Application:
Start at the Center: Apply lip lacquer with the applicator wand in the center of your upper lip and follow the contours of your mouth .
Follow the Contour: Work from the center to the outer edges of your lip, using the concave applicator for even coverage.
Fill In Bottom Lip: Glide the lip lacquer across the entire bottom lip .
One Swipe is Enough: The formula provides full coverage in a single swipe.
For Enhanced Precision:
The concave applicator helps fix the color and distribute it uniformly .
For a particularly precise result, trace the lip contour with a lip liner before applying the gloss.
Pro Tips:
For Maximum Shine: Apply a slightly thicker layer for an intense, lacquered, wet-look finish.
For Best Results: The formula does not feather or migrate , making it easy to wear without a lip liner.
For Comfort: The gloss melts onto the lips for a comfortable feel .
For Hydration: This gloss can also be used on its own to create healthy and radiant lips.
SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Contains Fragrance: The formula contains fragrance (Parfum), which may be an allergen for some individuals . Review the full ingredient list before use if you have known sensitivities.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.
Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.
Expiration: Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.