L’ORÉAL MAJIROUGE 6.66 HAIR COLOR

L’ORÉAL MAJIROUGE 6.66 HAIR COLOR

PRIMARY USES

1. Permanent Hair Color for Intense, Vibrant Red Tones

• What it does: Shade 6.66 is a Dark Extra Red Blonde permanent hair color from the Majirouge range, delivering bright, vibrant, and intense red tones that stay true and long-lasting . The specialized formulation is designed for all-over reds and high-fashion partial techniques, offering pure and intense reflects within selected copper and red shades .

• How it helps your hair: For the person who wants a bold, head-turning red that doesn’t fade quickly, this provides a professional formula engineered specifically for intense red results. For anyone who has struggled with reds that turn brassy or wash out too fast, this means a specialized formula designed to keep red tones vibrant and true.

2. Enriched with Revolutionary Rubilane and DM5 Technologies

• What it does: The formula contains three innovative technologies: Carmilane, Rubilane, and DM5, offering pure and intense reflects within intense coppers and bold red shades . The concentrated pigment system ensures that red tones stay rich and multidimensional, with exceptional depth and shine .

• How it helps your hair: For the person who wants a red that has depth and dimension rather than looking flat, this provides advanced pigment technology for multi-tonal red results. For anyone who wants their red to catch the light beautifully, this means a formula with pure, intense reflects for luminous color.

3. Provides Up to 100% Grey Coverage

• What it does: This permanent hair color provides perfect coverage of grey and white hair, ensuring even, uniform results from root to tip . The formula is enriched with Ionène G and Incell technologies that strengthen and reinforce the hair fibre, leaving it softer, shinier, and more conditioned .

• How it helps your hair: For the person with grey or white hair who wants vibrant, full red coverage, this provides a professional solution that covers resistant grey fibers completely while delivering intense color. For anyone who has struggled with patchy coverage or color that appears uneven, this means consistent, beautiful results.

4. Provides Up to 3 Levels of Lift

• What it does: This versatile permanent color can lift hair up to 3 levels depending on the developer used . The formula lightens hair while depositing intense red pigment, making it ideal for clients who want to achieve a vibrant red from a darker starting level .

• How it helps your hair: For the person wanting to achieve a bright, intense red from darker natural hair, this provides the necessary lift in a single step. For the stylist, this means the flexibility to customize the service based on the client’s starting level and desired result.

5. Features Odor Trapping Technology for Reduced Ammonia Smell

• What it does: The new formula incorporates advanced anti-odor technology, providing 2x less ammonia smell for a more comfortable coloring experience . The creamy texture ensures ultra-easy, mistake-proof mixing and application .

• How it helps your hair: For the person sensitive to strong chemical smells who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on color results.

6. Vegan Formula with 3x More Care

• What it does: The caring-agent complex provides three times more care compared to previous formulations, leaving hair noticeably smoother and more conditioned . The formula is also vegan, containing no animal-derived ingredients, and features a creamy texture for smooth, even application from root to tip .

• How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. For anyone who wants their red to look vibrant and feel healthy, this means a formula that prioritizes care alongside bold color.

7. 35-Minute Development Time with 1:1.5 Mixing Ratio

• What it does: The recommended development time is 35 minutes at room temperature . The color should be mixed with L’Oréal Professionnel Cream Oxydant at a 1:1.5 ratio (50-60ml color to 75-90ml developer) . Mix with 20 volume for up to 2 levels of lift, or 30 volume for up to 3 levels of lift .

• How it helps your hair: For the client, this provides a predictable service time that fits into a busy schedule. For the stylist, the creamy consistency ensures even coverage and predictable results with minimal mess.

8. Available in Professional 50-60ml Size

• What it does: This permanent hair color comes in a professional 50-60ml tube designed for single full-head applications . The packaging ensures product freshness and ease of dispensing in a professional salon environment.

• How it helps your hair: For salons, this provides a professional-grade product in a convenient size for single applications. For the client, it means their stylist is using a fresh, professional-quality product for their service.

SECONDARY USES

1. Root Touch-Up on Red Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant and processing for 35 minutes. For the person maintaining their vibrant red color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Partial Coloring Techniques: Ideal for high-fashion partial techniques such as balayage, ombré, highlights, and color blocking where bright, bold red accents are desired . For the person wanting a pop of intense red in specific sections rather than all-over color, this provides the perfect solution.

3. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over intense red transformation, using 20 or 30 volume oxidant depending on desired lift and starting level . For the person wanting to achieve a bold, vibrant red from natural hair, this provides the ideal single-process solution.

4. Grey Coverage Enhancement: For clients with grey hair, mixing 6.66 with Majirel golden base shades is recommended for optimal white hair coverage . For the person with grey roots who wants full coverage with vibrant red, this provides a customizable approach.

5. Color Refreshing Service: For a quick refresh of faded red color on mid-lengths and ends, apply with low-volume developer (12.5 volume) and process for 15-20 minutes. For the person whose intense red has faded but still wants to refresh between full applications, this provides a targeted refresh service.

6. Creative Color Blending: Mix with other Majirouge or Majirel shades to create custom red, copper, or burgundy formulations for personalized client results . For the stylist who wants to offer unique, custom red shades, this provides the building blocks for endless creative possibilities.