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L’ORÉAL DIA ACTIVATEUR II 15 VOL 4.5% DEVELOPER

L'Oréal Dia Activateur II 15 Vol 4.5% Developer is a 15 volume (4.5%) cream developer specifically formulated for use with the Dia Color, Dia Light, and Dia Richesse demi-permanent color lines. Ideal for services requiring richer, more intense color results, it supports up to 70% grey coverage, tone-on-tone coloring, and creating visible tones in darker hair bases. The cream formulation allows for an even, easy mixture with consistent, uniform color and a radiant, glossy finish. Recommended for grey coverage (up to 70% white hair with Dia Richesse) and richer reflects in darker bases, it caters to all technical applications including virgin hair coloring, toning, lowlights, color refreshing, and fashion results. This gentle formula is free from ammonia, formaldehyde, and common allergy-causing preservatives. The 1L professional size is designed for salon use. For professional use only; not for home use. Mix with Dia Light, Dia Richesse, or Dia Color at a 1:1.5 ratio (50ml color + 75ml developer) and process for 2–20 minutes.

L’ORÉAL DIA ACTIVATEUR II 6 VOL 1.8% DEVELOPER

L'Oréal Dia Activateur II 6 Vol 1.8% Developer is a 6 volume (1.8%) cream developer specifically formulated for use with the Dia Light, Dia Richesse, and Dia Color demi-permanent color lines. This low-concentration activator is ideal for services requiring color deposit without lift, including toning, glossing, refreshing faded color, and corrective color techniques. The gentle formula is perfect for sensitized, porous, or chemically treated hair, providing luminous color and vinyl-like shine without additional damage. It also excels at toning unwanted brassy undertones after lightening and refreshing lengths and ends while permanent color processes at the roots. For professional use only. Mix one tube (50ml) of Dia Light or Dia Richesse with 75ml of Dia Activateur II (1:1.5 ratio), apply to clean, dry hair, and process for 2–20 minutes.

L’ORÉAL DIA ACTIVATEUR II 9 VOL 2.7% DEVELOPER

L'Oréal Dia Activateur II 9 Vol 2.7% Developer is a 9 volume (2.7%) cream developer specifically formulated for use with the Dia Light, Dia Richesse, and Dia Color demi-permanent color lines. This medium-low concentration activator is ideal for gentle color deposit with up to 2½ levels of darkening, including toning highlights, refreshing faded color, glossing services, and tone-on-tone coloring. The gentle cream formula is suitable for natural, color-treated, slightly sensitized, and chemically processed hair (permed, straightened, or smoothed). It delivers luminous color with a radiant, glossy finish while maintaining softness and shine, and helps cover up to 30% of white hair when used with Dia Richesse. Suitable for all technical applications including color correction, pre-pigmentation, and highlight toning. For professional use only. Mix with Dia Light, Dia Richesse, or Dia Color at a 1:1.5 ratio (50ml color + 75ml activator) and process for 10–20 minutes.

L’ORÉAL INOA ODS OXYDANT RICHE 20 VOL 6% DEVELOPER

L'Oréal INOA ODS Oxydant Riche 20 Vol 6% Developer is a 20 volume (6%) cream developer specifically formulated for use with the INOA ammonia-free permanent hair color line and its patented ODS (Oil Delivery System) technology. It provides controlled lightening of up to 2 levels and is ideal for grey and white hair coverage services. The rich, creamy formula mixes at a 1:1 ratio with INOA color (60ml color + 60ml developer) and develops in up to 35 minutes. Enriched with mineral oil, Glycerin, and Tocopherol (Vitamin E), it works in synergy with INOA's oil-based formula to preserve the hair's natural lipids and protect the scalp, delivering vibrant, ammonia-free color with superior shine, optimal scalp comfort, and a pleasant reduced-odor experience. For professional use only. Not for use on persons under 16 years of age. A patch test is obligatory 48 hours before each coloring service.

L’ORÉAL INOA ODS OXYDANT RICHE 30 VOL 9% DEVELOPER

L'Oréal INOA ODS Oxydant Riche 30 Vol 9% Developer is a 30 volume (9%) cream developer specifically formulated for use with the INOA ammonia-free permanent hair color line and its patented ODS (Oil Delivery System) technology. It provides maximum lightening power of up to 3 levels, making it the strongest developer in the INOA range — ideal for darker bases wanting significant lift. The rich, creamy formula mixes at a 1:1 ratio with INOA color (60ml color + 60ml developer) and develops in 35 minutes. Enriched with a 60% oil-based formula containing conditioning agents and waxes, it protects the scalp, preserves the hair's natural lipids, and delivers visibly healthier hair with +48% more shine. For professional use only. Not for use on persons under 16 years of age. 

L’ORÉAL INOA RICH DEVELOPER 10 VOL 3%

L'Oréal INOA Rich Developer 10 Vol 3% is a 10 volume (3%) cream developer specifically formulated for use with the INOA ammonia-free permanent hair color line and its patented ODS (Oil Delivery System) technology. Designed for services requiring gentle color deposit with controlled lift of up to 1 level, it is ideal for darkening a naturally light base, tone-on-tone coloring, taking color through mid-lengths and ends, and pre-coloration services. The rich, creamy formula mixes at a 1:1 ratio with INOA color (60ml color + 60ml developer) and develops in up to 35 minutes. Enriched with mineral oil and conditioning ingredients, it preserves the hair's natural lipid content and protects the scalp, delivering vibrant, ammonia-free color with superior shine and optimal scalp comfort. For professional use only. Not for use on persons under 16 years of age.

L’ORÉAL OXYDANT CRÈME NO. 1 20 VOL 6% DEVELOPER

L'Oréal Oxydant Crème No. 1 20 Vol 6% Developer is a 20 volume (6%) professional oxidizing cream, available in a 1000ml bottle. Formulated for use with L'Oréal Professionnel permanent hair color (Majirel) and lightening products (Blond Studio), it is the professional's standard choice for color services requiring up to 2 levels of lift. The rich, creamy texture ensures easy, drip-free application and a homogeneous, uniform result. This concentration is ideal for coloring natural hair 1–2 shades lighter, covering grey or white hair, or same-level coloring. The formula contains conditioning agents to help protect the hair fiber, leaving it smooth and shiny post-service. For professional use only. Mix with the selected L'Oréal Professionnel hair color according to the product's instructions, respecting the recommended mixing ratios.Â