High Lift Blonde Hair Dye

L'Oréal Majirel High Lift Ash Hair Color is a permanent high-lift hair color formulated to achieve ultra-cool, neutralizing blonde shades with up to 4.5 levels of lift in a single step. The Ash shade provides intense brassiness control, delivering shimmering icy cool results without unwanted yellow or warm undertones. Enriched with Ionène G to rebuild keratin bonds and Incell technology to strengthen cellular cement, it leaves hair 3x softer and looking healthy, with odor trapping technology reducing ammonia smell by up to 50%. It provides perfect coverage of grey and white hair (up to 30% evenly distributed). Mix 1:2 (1 tube color to 2 parts developer) with 9% (30 volume) or 12% (40 volume) oxidant depending on desired lift. For virgin hair, use for full-head application; for previously colored hair, use for root touch-ups only. For professional use only.