L'Oréal Professionnel Majirel 7.13 Beige Blonde is a permanent hair color that delivers beautifully balanced, neutral beige blonde results with up to 100% grey coverage . The ".13" beige tone combines ash (cool) and golden (warm) reflects in perfect harmony, creating a sophisticated, sun-kissed finish that is neither too warm nor too cool . This makes it an incredibly versatile shade that flatters a wide range of skin tones.
The advanced formula is enriched with Ionène G to reinforce the hair fiber from within and Incell technology to reconstruct intercellular cement, leaving hair stronger, more resistant, and with more body . The caring complex leaves hair up to 3x softer and visibly healthier, with a caring complex that conditions as it colors . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience.
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume. Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.