L'Oréal Majirel 9.1 Hair Color is a permanent hair color that delivers cool, sophisticated ash blonde results with up to 100% grey coverage and up to 3 levels of lift. The ".1" ash reflect provides superior neutralization of warm undertones, eliminating brassiness for a modern, sophisticated finish. Enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, plus Incell technology to strengthen the hair fiber from within, it leaves hair up to 45% more conditioned and glossy. The caring-agent complex provides up to 3x more care, leaving hair up to 3x softer, with Odor Trapping Technology for up to 2x less ammonia odor. The creamy, non-drip vegan formula mixes 1:1.5 (60ml color to 90ml developer) with 20 volume (6%) for standard grey coverage or 30 volume (9%) for up to 3 levels of lift, and processes for 35 minutes. Not for use on persons under 16 years of age. For professional use only.Â