7.1 Medium Blonde Ash

L'Oréal Majirel Cool 7.1 Hair Color is a permanent hair color designed for intense, long-lasting cool ash tones with maximum warm-tone neutralization. Part of the specialized Cool Inforced range, it is boosted in cool reflects by up to 60%, providing superior neutralization of yellow and brassy undertones for up to 6 weeks. Enriched with Ionène G to repair, protect, and smooth the hair fiber, plus Incell technology to reduce porosity and increase shine, it leaves hair up to 45% more conditioned, glossy, and soft. The gel-cream texture ensures easier mixing and precise application, effortlessly covering resistant white hairs at the regrowth area. Mix 1:1.5 (50ml color to 75ml developer) with 20 volume (6%) or 30 volume (9%) oxidant and process for 35 minutes. For professional use only.