L'Oréal Majirel 10 Blonde Hair Color is a permanent hair color that delivers maximum lift to the highest level of blonde in the standard Majirel range, with up to 100% grey coverage and up to 3 levels of lift. This iconic professional permanent color lightens hair significantly in a single step, making it ideal for the lightest, brightest blonde results available in the standard Majirel palette. Enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, plus Incell technology to strengthen the hair fiber from within, it leaves hair 45% more conditioned, glossy, and soft. The creamy, non-drip formula mixes 1:1.5 (60ml color to 90ml developer) with 20 volume (6%) for standard grey coverage or 30 volume (9%) for maximum lightening, and processes for 35 minutes. Not for use on persons under 16 years of age. For professional use only.