L’ORÉAL PROFESSIONNEL SERIE EXPERT METAL DETOX HAIR MASK

L’ORÉAL PROFESSIONNEL SERIE EXPERT METAL DETOX HAIR MASK

PRIMARY USES

1. Protects Hair Fiber from New Metal Deposits After Chemical Services

• What it does: This hydrating hair mask locks out harmful metal particles found in water to protect against metal-induced color fading and hair damage . Formulated with Glicoamine, the only active agent small enough to trap and neutralize metals inside the hair fiber, it helps prevent breakage and unreliable color results during and after color, balayage, or lightening services .

• How it helps your hair: For the person who has just had a color, bleach, or highlight service, this provides essential protection that prevents new metal deposits from compromising your fresh look. For anyone with porous, bleached, or damaged hair that absorbs more metals from water, this means a mask that actively shields your hair from future damage.

2. Reduces Breakage by Up to 87%

• What it does: Clinical instrumental testing shows that when used as part of the complete Metal Detox system (Pre-treatment + technical procedure + shampoo + mask), this formula helps achieve up to 87% less hair breakage . It helps limit breakage and split ends, making hair easier to detangle with a gliding effect from roots to ends .

• How it helps your hair: For the person whose hair snaps, splits, or feels fragile after chemical services, this provides measurable protection that transforms the health and strength of your hair. For anyone who wants to maintain length and integrity despite regular coloring or lightening, this means a mask that dramatically reduces the risk of breakage.

3. Ensures 100% True-to-Tone Color Results

• What it does: When metal particles mix with color and lightener oxidants during chemical services, a negative reaction occurs leading to breakage and unreliable color results . This mask, as part of the complete system, helps achieve 100% true-to-tone color results by neutralizing metals before they can interfere with the chemical reaction .

• How it helps your hair: For the person who has experienced unexpected brassiness, muddy tones, or “hot roots” after salon visits, this provides a solution that eliminates the hidden cause. For anyone investing in professional color services, this means predictable, beautiful results every time.

4. Intensely Nourishes and Softens Dry, Bleached Hair

• What it does: The mask intensely nourishes dry and bleached hair while helping protect it from metal particle deposits . It leaves hair feeling soft, clean, shiny, and nourished, with a smooth surface and less visible damage on lengths and ends . Users report that their hair feels softer, looks shinier, and has a healthier overall appearance .

• How it helps your hair: For the person whose bleached or highlighted hair feels dry, brittle, or straw-like, this provides deep nourishment that restores softness and manageability. For anyone who struggles with rough texture and lackluster appearance, this means a mask that transforms the look and feel of damaged hair.

5. Lightweight Formula Suitable for All Hair Types

• What it does: The formula is developed for all hair types, including dry, thick, or textured hair that often suffers from porosity and dryness . It delivers intense care without weighing the hair down, helping curls and waves look more defined and controlled . Users with fine hair report that it does not weigh their hair down while providing excellent moisture .

• How it helps your hair: For the person with fine or thin hair who avoids masks for fear of flatness, this provides deep conditioning without sacrificing volume. For anyone with curly or textured hair, this means hydration that respects your natural texture and enhances definition.

6. Recommended for Bleached, Highlighted, and Color-Treated Hair

• What it does: Bleached and highlighted hair is more porous and therefore absorbs more metal from water . Using this mask helps protect these fragile fibers from breakage and color instability while improving smoothness and shine . It is also effective for natural, non-colored hair that has become dry and damaged from repeated exposure to water, heat, and environmental stress .

• How it helps your hair: For the person with highly processed or compromised hair, this provides targeted care that addresses the unique vulnerabilities of porous strands. For anyone who wants to maintain healthy hair despite chemical treatments, this means a mask formulated specifically for your hair’s needs.

7. Part of the Complete Metal Detox Professional System

• What it does: This mask is the third step in the complete Metal Detox professional system, designed to be used after the Pre-treatment and Shampoo, and followed by a leave-in cream or oil . The full protocol works synergistically to cleanse metal particles, protect the fiber, and visibly reduce dryness, breakage, and split ends .

• How it helps your hair: For the person who wants professional-quality, comprehensive metal detox care at home, this provides a complete system approach for maximum results. For best results, use consistently with the Metal Detox Shampoo as part of your weekly routine .

8. Formulated with Glicoamine and Nourishing Ingredients

• What it does: The formula is powered by Glicoamine, the patented active agent that traps and neutralizes metals inside the hair fiber . It also contains Cetearyl Alcohol and Amodimethicone for conditioning benefits, plus Glycine (an amino acid) and Tocopherol (Vitamin E) for antioxidant protection and moisturizing benefits .

• How it helps your hair: For the person who wants advanced, ingredient-driven hair care, this provides a formula with scientifically proven actives that deliver real results. For anyone whose hair has been compromised by environmental stressors, this means a mask that repairs, protects, and nourishes in one step.

9. Available in Professional 500ml Size

• What it does: This 500ml size is designed for professional salon use and long-term home care, offering exceptional value for those committed to a metal-free hair care routine . The jumbo size ensures you always have this essential treatment on hand .

• How it helps your hair: For the person who wants to maintain a consistent detox routine, this provides a cost-effective, long-lasting option. For anyone who uses this mask weekly, this means having professional-grade care available for months of treatments.

SECONDARY USES

1. Weekly Intensive Repair Treatment: Use once or twice a week as an intensive treatment in place of regular conditioner for metal-damaged hair. Apply to clean, towel-dried hair after using Metal Detox Shampoo, leave for 1-15 minutes (depending on desired intensity), then rinse thoroughly . For the person whose hair needs consistent detox and repair, this provides a weekly reset that keeps hair healthy and protected.

2. Pre-Color Service Preparation: Use in the 2-3 weeks leading up to a color, bleach, or lightening appointment to remove metal buildup and prepare hair for optimal results . For the person who wants their salon service to deliver perfect, true-to-tone color, this provides essential preparation that protects your investment and your hair.

3. Post-Swim and Hard Water Rescue: Apply after swimming in chlorinated pools or washing with hard well water to replenish lost moisture, remove mineral buildup, and detangle immediately . For the person with a pool or well water, this means a mask that reverses the “straw-like” texture caused by mineral and metal exposure.

4. Deep Conditioning for Bleached Hair: Use weekly on bleached or highlighted hair to maintain moisture, prevent breakage, and keep color looking vibrant . For the person with highly processed hair that requires extra care, this provides intensive conditioning that extends the life of your color and the health of your hair.

5. Detangling Aid for Porous Hair: Apply to wet hair after shampooing to help reduce tangles and make hair easier to comb through without causing breakage . For the person whose damaged hair tangles easily, this means a mask that makes post-wash detangling smooth and painless.

6. Travel Companion: The 500ml size is professional-grade and suitable for long-term home use; for travel, consider decanting into smaller containers . For anyone who travels frequently and wants to maintain their detox routine, this means you can take professional care wherever you go.