L’ORÉAL PARIS ELVIVE FULL RESIST SHAMPOO

L’ORÉAL PARIS ELVIVE FULL RESIST SHAMPOO

PRIMARY USES

1. Clinically Proven to Reduce Hair Fall from Breakage by Up to 92%

• What it does: This reinforcing shampoo is clinically proven to reduce hair fall from breakage by up to 92%, delivering up to 2x less hair on your brush* (*instrumental test, shampoo + conditioner, 2022) . Stress, brushing, seasonal change, and heat styling can cause hair to feel weaker and thinner, leading to breakage—this formula is specifically designed to combat that damage and help hair resist breakage .

• How it helps your hair: For the person who dreads seeing hair left behind on their brush after styling, this provides clinically proven reduction in breakage that transforms your daily hair care experience. For anyone whose hair has become weak, thin, or prone to snapping from heat styling, brushing, or environmental factors, this means a shampoo that actively fights the root causes of breakage.

2. Enriched with Aminexil, Biotin, Arginine, and Vitamin B5

• What it does: The formula is enriched with Aminexil, a patented molecule clinically proven to strengthen hair and reduce hair fall from breakage . It is also boosted with Biotin, Arginine, and Vitamin B5 (Panthenol), which work as a lightweight barrier to protect and strengthen hair from root to tip . Arginine is an essential amino acid fundamental for the constitution of the hair fibre, recognized for promoting scalp micro-circulation to optimize nutritional exchange at the bulb level .

• How it helps your hair: For the person who wants scientifically advanced ingredients in their daily shampoo, this provides a formula with clinically proven actives that deliver measurable results. For anyone whose hair needs both internal strengthening and external protection, this means a comprehensive approach to hair health.

3. Up to 5x Less Hair on Your Brush with Reinforced Fiber Strength

• What it does: The formula protects hair from friction and breakage caused by brushing, reinforcing the hair fiber for up to 5x less hair on your brush . Day after day, the scalp feels healthier, hair breaks less, and feels reinforced, resulting in break-proof detangling with up to 2x less hair on your brush* (*instrumental test, shampoo + conditioner, 2019) .

• How it helps your hair: For the person whose hair tangles easily and breaks during detangling, this provides a formula that makes brushing a gentler, less damaging experience. For anyone who wants to maintain length and thickness without constant breakage, this means a shampoo that protects hair during your daily styling routine.

4. Validated by Dermatologists

• What it does: This shampoo has been validated by dermatologists for safety and efficacy on fragile hair types . The dermatological validation ensures the formula is suitable for those with sensitive scalps or specific hair concerns related to breakage and fragility .

• How it helps your hair: For the person with a sensitive scalp or who approaches new hair products with caution, this provides the reassurance of professional dermatological testing. For anyone who wants to trust that their hair care products are both effective and gentle, this means a shampoo backed by expert validation.

5. Specifically Designed for Weak and Fragile Hair Prone to Breakage

• What it does: This shampoo is specifically formulated for weak and fragile hair types that have a tendency to break and fall . It is suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily . The formula works in affinity with the hair fibre from root to tip, ideal for men and women experiencing hair fall from breakage .

• How it helps your hair: For the person who has tried countless products without seeing improvement in hair breakage, this provides a targeted solution designed specifically for fragile hair. For anyone whose hair has been weakened by weather, pollution, or excessive styling, this means a shampoo that offers additional protection to right the wrongs that have caused hair to feel lacklustre .

6. Eco-Conscious Packaging Made from Recycled Plastic

• What it does: The bottle comes in new diamond-shaped packaging with -20% less plastic compared to the previous version and is made from recycled plastic, with the bottle being 100% recyclable .

• How it helps your hair: For the person who cares about their environmental footprint, this provides a salon-quality shampoo that doesn’t come at the planet’s expense. For anyone who wants to make more sustainable choices in their beauty routine, this means a product that performs well while reducing plastic waste.

7. Part of a Complete Full Resist Scalp and Hair Programme

• What it does: For optimal results, this shampoo is designed to be used as the first step in the complete Full Resist programme, followed by the Reinforcing Conditioner and additional treatments such as the Anti-Breakage Serum . The complete system works together to deliver stronger, healthier hair with reduced breakage .

• How it helps your hair: For the person who wants comprehensive, professional-quality hair care at home, this provides a complete system approach for maximum results. For anyone who wants their shampoo to work in synergy with their other products, this means a coordinated routine designed to deliver optimal strengthening and protection.

SECONDARY USES

1. Pre-Heat Styling Protector: Apply to damp hair before blow-drying or heat styling to provide a protective barrier that helps prevent heat-induced breakage. For the person who regularly uses hot styling tools on fragile hair, this means added protection with every wash.

2. Complete Strengthening System Step: Use as the first step in the full Elvive Full Resist programme, followed by Full Resist Reinforcing Conditioner and Anti-Breakage Serum for maximum hair fall reduction and fiber reinforcement . For the person who wants comprehensive, professional-quality hair care at home, this provides a complete system approach for optimal results.

3. Post-Color Protection: Use on color-treated hair to maintain strength and repair damage caused by coloring processes while protecting fragile lengths from further breakage. For anyone with colored hair that has become weak or brittle, this means a shampoo that addresses both color care and strengthening.

4. Scalp Health Maintenance: Massage thoroughly into the scalp to stimulate micro-circulation and optimize nutritional exchange at the bulb level, thanks to the Arginine in the formula . For the person who wants to maintain a healthy scalp environment for optimal hair growth, this means a shampoo that cares for both your hair and scalp.

5. Travel Companion: Available in multiple sizes including 250ml, 285ml, 300ml, 400ml, and 600ml bottles, making it suitable for both travel and home use . For anyone who travels frequently, this means reliable strengthening care wherever you go.