Vitamin B5

L'Oréal Professionnel Serie Expert Vitamino Color Resveratrol Shampoo is a daily shampoo specifically formulated for color-treated hair, gently removing impurities while protecting hair color to prevent fading, enhance vibrancy, and maintain shine . Enriched with Resveratrol—a powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color—this formula provides up to 8 weeks of color protection* (*after application of Vitamino Shampoo + Conditioner) .

The shampoo features a luxurious, creamy texture that transforms into a rich, dense foam, gently cleansing without stripping or drying the color . Formulated with Salicylic Acid for gentle scalp exfoliation, Panthenol (Pro-Vitamin B5) for hydrating benefits, and Niacinamide to support scalp health, this shampoo strengthens hair to prevent breakage while enhancing color vibrancy and adding intense shine .

Users consistently report that their hair stays shiny, light-feeling, and healthy-looking, with color lasting longer and remaining bright without becoming tarnished . Ideal for all color-processed hair types—whether straight, wavy, curly, or coily—this versatile formula is suitable for fine hair as it does not weigh hair down .

For best results, use as the first step in the complete Vitamino Color system: distribute evenly through wet hair and massage until a rich lather forms, rinse thoroughly, then follow with Vitamino Color Conditioner and weekly with Vitamino Color Mask for maximum color protection. In case of contact with eyes, rinse immediately and thoroughly.