L’ORÉAL PARIS ELVIVE COLOUR PROTECT SHAMPOO

L’ORÉAL PARIS ELVIVE COLOUR PROTECT SHAMPOO

PRIMARY USES

1. Protects Colour Vibrancy for Up to 10 Weeks

• What it does: This shampoo is specifically formulated for coloured or highlighted hair, protecting colour vibrancy for up to 10 weeks . Enriched with UVA and UVB filters, the formula helps protect hair from external aggressions and leaves colour shimmering, prolonging radiance and maintaining colour intensity wash after wash .

• How it helps your hair: For the person who invests time and money in colouring their hair, this provides lasting protection that extends the life of your colour, saving you from frequent touch-ups. For anyone who has watched their vibrant shade fade too quickly, this means a shampoo that keeps your colour looking fresh and true for longer.

2. UVA + UVB Filters for Sun Protection

• What it does: Enriched with UVA and UVB filters including Ethylhexyl Salicylate, this shampoo helps protect coloured hair from external aggressions including sun exposure, pollution, and environmental damage . The UV protection system helps prevent colour fade caused by harmful rays, keeping your hair colour vibrant and shimmering .

• How it helps your hair: For the person who loves sunny days but hates what UV rays do to their hair colour, this provides built-in sun protection that doesn’t add extra steps to your routine. For anyone who has experienced their colour turning brassy or fading after time outdoors, this means a shampoo that defends against that specific type of damage.

3. Colour-Seal Elixir Locks In Colour Integrity

• What it does: The formula features Colour-Seal Elixir technology combined with UVA/UVB filters and concentrated nourishment to maintain colour intensity and protect hair . This system seals colour inside the hair fibre, preventing colourants from washing away with each shampoo while prolonging colour radiance.

• How it helps your hair: For the person who finds their colour fading more with every wash, this provides a sealing action that locks vibrancy into the hair shaft. For anyone who wants their colour to survive frequent washing without losing its punch, this means a formula that keeps colourants exactly where they belong.

4. Concentrated Nourishment for Soft, Radiant Hair

• What it does: The formula is enriched with concentrated nourishment including Coconut Oil (Cocos Nucifera Oil) and Peony extracts (Paeonia Albiflora Root Extract, Paeonia Officinalis Flower Extract) . These ingredients work together to nourish the hair and smooth its surface, reviving shine and leaving hair feeling voluptuous to the touch .

• How it helps your hair: For the person whose coloured hair feels dry, brittle, or lacks shine, this provides deep nourishment that restores softness and a healthy look. For anyone who wants their hair to feel as good as it looks, this means a shampoo that conditions while it cleanses.

5. Gentle Cleansing with Proven Results

• What it does: The shampoo uses Sodium Laureth Sulfate and Coco-Betaine as cleansing agents, creating a rich lather that effectively removes impurities without overly stripping colour-treated hair . Clinical testing shows up to 80% of colour is maintained after 28 washes, proving the formula’s effectiveness in preserving colour radiance .

• How it helps your hair: For the person with colour-treated hair that feels fragile or easily damaged, this provides a gentle yet effective cleansing experience that respects your hair’s condition. For anyone who has experienced their colour washing down the drain with harsh shampoos, this means a formula backed by testing that shows it actually works.

6. Enriched with Vitamin E and Salicylic Acid

• What it does: The formula contains Tocopherol (Vitamin E), a powerful antioxidant that provides protection against free radical damage, and Salicylic Acid to help maintain a healthy scalp environment . These ingredients work together to support both hair health and scalp comfort.

• How it helps your hair: For the person who wants their hair care products to include beneficial, protective ingredients, this provides a formula with genuine skincare-grade actives. For anyone who experiences scalp discomfort or wants to maintain a healthy foundation for hair growth, this means a shampoo that cares for both your hair and scalp.

7. Suitable for Coloured or Highlighted Hair

• What it does: This shampoo is specifically formulated for coloured or highlighted hair, making it ideal for anyone who has undergone colour treatments . The gentle yet effective formula is designed to work with colour-treated hair fibres without stripping or damaging the colour.

• How it helps your hair: For the person who has invested in professional colour or at-home colouring, this provides a shampoo formulated specifically for your hair type. For anyone who wants to maintain their colour investment, this means using a product designed from the ground up for colour protection.

8. Britain’s No.1 for Coloured Hair

• What it does: This shampoo is part of Britain’s No.1 brand for coloured hair, trusted by consumers to protect colour vibrancy and maintain healthy-looking hair . The Elvive Colour Protect range has been developed with extensive research into the needs of colour-treated hair.

• How it helps your hair: For the person who wants to trust a proven, popular product, this provides the confidence that comes with a market-leading brand. For anyone who values products with a track record of success, this means choosing a shampoo that millions of others trust for their coloured hair.

SECONDARY USES

1. Post-Colour Lock-In: Use immediately after a fresh colour service to lock in the new shade and extend the life of your salon visit. For the person who wants their professional colour to last as long as possible, this means starting protection from day one.

2. Sun Exposure Prep: Apply before spending time outdoors to activate the UV filters and protect your colour from sun damage. For anyone heading to the beach or on summer holiday, this provides essential protection for colour-treated hair.

3. Swim Hair Protector: Use after swimming in chlorinated or salt water to remove damaging residues while protecting colour. For the person who swims regularly and worries about their colour fading, this means a shampoo that addresses both concerns.

4. Travel Companion: Available in multiple sizes including 250ml and 700ml bottles, making it suitable for both travel and home use . For anyone who travels frequently, this means reliable colour protection wherever you go.

5. Complete Colour Care System: Use as part of the full Elvive Colour Protect routine followed by Colour Protect Conditioner, Mask, and UV Oil for maximum colour protection . For the person who wants comprehensive colour care, this provides a complete system approach.