Peony Extract

L'Oréal Paris Elvive Colour Protect Shampoo is specifically formulated for coloured or highlighted hair, protecting colour vibrancy for up to 10 weeks . Enriched with UVA and UVB filters including Ethylhexyl Salicylate, this shampoo helps shield colour-treated hair from external aggressions like sun exposure, pollution, and environmental damage .

The formula features Colour-Seal Elixir technology combined with concentrated nourishment, including Coconut Oil and Peony extracts, to maintain colour intensity and leave hair feeling soft, smooth, and voluptuous to the touch . Clinical testing shows up to 80% of colour is maintained after 28 washes, proving the formula's effectiveness in preserving colour radiance .

Free from formaldehyde and common allergy-causing preservatives, this gentle shampoo is ideal for daily use on coloured or highlighted hair . As Britain's No.1 brand for coloured hair, Elvive Colour Protect delivers reliable, professional-quality colour protection that keeps your hair looking vibrant, healthy, and radiant wash after wash .