Maybelline The City Mini Eyeshadow Palette – 430 Downtown Sunrise

Maybelline The City Mini Eyeshadow Palette in 430 Downtown Sunrise is a mini eyeshadow palette featuring six dramatic, warm-toned shades that are perfect for creating sultry, golden-hour ready eye looks for both day and night . Boasting Maybelline’s purest colour pigments to date, the luxurious shadows melt onto the lid to provide dramatic colour in a single swipe .

The creamy, high-pigment formula glides along the eyelid for smooth application and coverage, with a blend of matte and shimmer finishes that allow you to create everything from natural daytime looks to bold evening glamour . The palette includes 1 base, 2 lid, 2 crease and 1 liner shade to create your unique NYC eye look .

Housed in a mini, travel-friendly compact measuring approximately 9.5 x 5.7 x 1.1 cm, this palette fits in any handbag for impactful looks on the go . Perfect for anyone seeking warm, sunset-inspired eyeshadows that transition effortlessly from day to night.

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Description

Maybelline The City Mini Eyeshadow Palette – 430 Downtown Sunrise

PRIMARY USES

1. Six Dramatic Shades for Warm, Sunset-Inspired Eye Looks

What it does: A mini eyeshadow palette featuring six dramatic shades with warm, sunset-inspired hues that are perfect for creating custom eye makeup looks . Boasting Maybelline’s purest colour pigments to date, the luxurious shadows melt onto the lid to provide dramatic colour in a single swipe . The palette features a blend of matte and shimmer finishes, allowing for versatile eye looks from subtle to dramatic .
How it helps your skin: For the person who loves warm, golden-hour tones that capture the magic of a city sunrise, this provides a thoughtfully curated collection of six complementary warm shades. For anyone who wants to add warmth and radiance to their eye looks, this means having a palette that creates sultry, mesmerising eye looks for both day and night .

2. Creamy, High-Pigment Formula for Intense Color Payoff

What it does: The creamy formula is designed to glide along your eyelid, providing smooth application and coverage with the purest colour pigments . Each eyeshadow shade melts onto the lid for a dramatic stroke of colour and accentuates the eyes with depth and dimension . Super-saturated colour pigments deliver a long-lasting finish .
How it helps your skin: For the person who hates having to layer eyeshadow multiple times to achieve opacity, this provides instant color payoff that doesn’t require building. For anyone who wants their eye makeup to pop with warm, sunset-inspired intensity, this means shades that deliver impact from the first application.

3. Mix of Matte and Shimmer Finishes for Dimension

What it does: Each palette features a mix of matte and shimmering shades designed to create lasting NYC-inspired eye looks . The palette includes 1 base shade, 2 lid shades, 2 crease shades, and 1 liner shade to create your unique NYC eye look . From soft mattes for crease definition to subtle shimmers for lid highlighting, the different textures allow you to customize your finish for any occasion.
How it helps your skin: For the person who wants one palette that can do it all—from subtle daytime sophistication to bold evening glamour—this provides the versatility to create any look. For anyone who loves to experiment with different finishes, this means having a complete range of textures at your fingertips.

4. Perfectly Curated Shades for Custom Eye Makeup Looks

What it does: The City Mini Palette features six dramatic shades that are perfect for creating custom eye makeup looks . Master any NYC moment with a collection of perfectly curated mini eyeshadow palettes . Each shade works harmoniously together to create endless high-impact looks, whether you’re headed uptown for work or downtown for nights out on the town .
How it helps your skin: For the person who stares at a palette full of colors and has no idea where to start, this provides a thoughtfully curated collection that eliminates the guesswork. For anyone who wants to express their unique style through warm, sunset-inspired eye looks, this means a palette that encourages creativity and self-expression.

5. Mini, Travel-Friendly Design for On-the-Go Looks

What it does: Packed in a handy mini size measuring approximately 9.5 x 5.7 x 1.1 cm and weighing 6 grams, the eyeshadow set fits in any handbag . The compact palette is designed for impactful looks on the go, whether you’re traveling, commuting, or need a quick touch-up .
How it helps your skin: For the person who is always on the go and wants to look polished without carrying a massive makeup kit, this provides a complete eye wardrobe in a slim, portable package. For anyone who travels frequently, this means having six versatile shades ready to create any look, anywhere.

6. Long-Lasting Wear for All-Day Freshness

What it does: The formula is designed to provide lasting wear that stays put throughout the day without fading or creasing . Users report that when applied over a primer, the colour will last a good 12 hours . The super-saturated color pigments deliver a long-lasting finish that can withstand the hustle and bustle of your day.
How it helps your skin: For the busy professional, student, or anyone with long days, this provides eyeshadow that stays intact without constant checking or touch-ups. For anyone who has experienced eyeshadow that creases or disappears by afternoon, this means a reliable formula that keeps your eye look fresh all day.

SECONDARY USES

1. Golden-Hour Smokey Eye: Create a warm, sultry sunset-inspired smokey eye using the bronze and warm-toned shades .

2. Crease Contouring: Use the mid-tone matte shades to define and deepen the crease for added dimension.

3. Inner Corner Highlight: Apply the lightest shimmer shades to the inner corners of the eyes to brighten and open up the eye area.

4. Lower Lash Line Definition: Use the darker shades along the lower lash line for a smudged, smoky effect.

5. Brow Bone Highlight: Sweep a light, shimmer shade under the brow arch to lift and define the brow bone.

6. Transition Shade: Use soft, neutral mattes as transition colors to blend out other eyeshadows seamlessly.

7. Day-to-Night Transition: Apply softer shades for daytime wear, then layer deeper bronzes and shimmers to transform the look for evening.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York
Product Name: The City Mini Eyeshadow Palette - 430 Downtown Sunrise
Shade/Number: 430 Downtown Sunrise
Number of Shades: 6
Shade Range: Warm sunset-inspired bronze shades
Finishes: Matte and Shimmer
Size: 6 g / 0.14 oz (4 g - 6 g depending on market)
Product Dimensions: 9.5 x 5.7 x 1.1 cm
Product Type: Eyeshadow palette
Skin Types: All skin types
Key Benefits: 6 dramatic sunset-inspired shades, creamy high-pigment formula, mix of matte and shimmer finishes, NYC-inspired, travel-friendly mini size
Formula Integrity: Creamy powder, high-pigment, long-lasting
Packaging: Compact palette
Container Type: Plastic compact
Item Model Number: 430
GTIN/UPC: 0041554499766
Country of Origin: Canada

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Purest color pigments – melt onto lid for dramatic impact in a single swipe
Key Technology 2: Creamy, high-pigment formula – smooth finish with bold color payoff
Key Technology 3: Mix of matte and shimmer textures – customizable finishes for any look
Full Ingredient List: CAPRYLIC/CAPRIC TRIGLYCERIDE, NYLON-12, BIS-DIGLYCERYL POLYACYLADIPATE-2, DIMETHICONE, TALC, DIISOSTEARYL MALATE, BORON NITRIDE, SILICA, MAGNESIUM STEARATE, CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, ISOSTEARYL ALCOHOL, CALCIUM SODIUM BOROSILICATE, ALUMINA, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBIC ACID, PARAFFINUM LIQUIDUM/MINERAL OIL, SODIUM DEHYDROACETATE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX, PARAFFIN, SORBITAN ISOSTEARATE, TOCOPHERYL ACETATE, TIN OXIDE, SERICA POWDER/SILK POWDER, TOCOPHEROL
May Contain (+/-): MICA, CI 77491, CI 77492, CI 77499/IRON OXIDES, CI 77891/TITANIUM DIOXIDE, CI 77007/ULTRAMARINES, CI 77742/MANGANESE VIOLET, CI 19140/YELLOW LAKE 5, CI 42090/BLUE 1 LAKE, CI 77510/FERRIC FERROCYANIDE, CI 75470/CARMINE
Formula Code: F.I.L. D199112/1
Primary Function: Eye makeup, creating warm sunset-inspired eyeshadow looks
Application: Step 1 - Colour entire eye area; Step 2 - Shade lid; Step 3 - Contour crease; Step 4 - Line around eye
Shelf Life After Opening (PAO): 24 months
Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Pressed powder
Texture: Creamy, smooth, blendable powder
Color Assortment: Warm sunset-inspired bronze shades
Consistency: Firm pressed powder that picks up easily with brush or applicator
Opacity: Buildable from sheer to full coverage
Finish Mix: Matte and Shimmer
Packaging: Plastic compact
Product Dimensions: 9.5 x 5.7 x 1.1 cm
Net Weight: 6 g / 0.14 oz
Storage: Store in a cool, dry place away from direct sunlight. Keep compact closed when not in use.
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs.

4. HOW TO USE

For First Time Use:

Prep Eyelids: Start with clean, dry eyelids. Apply eye primer if desired for extended wear and enhanced color payoff. Users report that when applied over a primer, the colour will last a good 12 hours .
Select Brushes: Use your own eyeshadow brushes for best results.
Tap Off Excess: Knock your brush off after dipping into the shadow to prevent excess powder from falling onto your face .

For Complete Eye Look (4-Step Signature Method):

Step 1 - Colour the Entire Eye Area: Apply the lightest base shade from lash line up to the brow bone .
Step 2 - Shade the Lid: Apply a medium shade to the mobile eyelid area for depth .
Step 3 - Contour the Crease: Apply a darker matte shade to the crease line to add dimension .
Step 4 - Line Around the Eye: Use the darkest shade to line the upper and lower lash lines .

For a Natural Day Look:

Apply a light warm matte shade all over the lid from lash line to brow bone.
Blend a soft bronze shade into the crease for soft definition.
Highlight the inner corner and brow bone with a light shimmer shade.

For a Golden-Hour Smokey Evening Look:

Apply a medium bronze shimmer shade all over the lid.
Deepen the outer corner and crease with a deeper warm-toned shade.
Smudge the darkest shade along the lower lash line.
Highlight the inner corner with a champagne shimmer for brightness .

Pro Tips:

For Maximum Color Payoff: Apply the powder eyeshadow with a damp brush for intensified shimmer and color.
For Seamless Blending: Use a fluffy blending brush to soften edges between shades.
For Longevity: Users report that when applied over a primer, the color will last a good 12 hours .
For Fallout Prevention: Knock your brush off after dipping into the shadow to prevent excess powder from falling onto your face. To avoid issues with fallout from darker shades, apply eyeshadow before your foundation and concealer .
For Beginners: Start with lighter application and build gradually—the highly pigmented formula means a little goes a long way.

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your eyelids.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the eye area, discontinue use immediately. If symptoms persist, consult a dermatologist or eye care professional.
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active eye infections. Wait until the area has fully healed before using.
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep the compact closed tightly when not in use to prevent the powder from absorbing moisture or breaking.
Expiration: Check the PAO (Period After Opening) symbol on the packaging which denotes the product expiry time after opening (24 months) . Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Inhalation: If large amounts of powder are inhaled and respiratory irritation occurs, move to fresh air. If symptoms persist, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on the eyelid or surrounding area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist or eye care professional.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.

Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

Maybelline The City Mini Eyeshadow Palette – 430 Downtown Sunrise

Housed in a mini, travel-friendly compact measuring approximately 9.5 x 5.7 x 1.1 cm, this palette fits in any handbag for impactful looks on the go . Perfect for anyone seeking warm, sunset-inspired eyeshadows that transition effortlessly from day to night.

Maybelline The City Mini Eyeshadow Palette – 430 Downtown Sunrise

PRIMARY USES

1. Six Dramatic Shades for Warm, Sunset-Inspired Eye Looks

2. Creamy, High-Pigment Formula for Intense Color Payoff

3. Mix of Matte and Shimmer Finishes for Dimension

4. Perfectly Curated Shades for Custom Eye Makeup Looks

5. Mini, Travel-Friendly Design for On-the-Go Looks

What it does: Packed in a handy mini size measuring approximately 9.5 x 5.7 x 1.1 cm and weighing 6 grams, the eyeshadow set fits in any handbag . The compact palette is designed for impactful looks on the go, whether you’re traveling, commuting, or need a quick touch-up .

6. Long-Lasting Wear for All-Day Freshness

SECONDARY USES

1. Golden-Hour Smokey Eye: Create a warm, sultry sunset-inspired smokey eye using the bronze and warm-toned shades .

2. Crease Contouring: Use the mid-tone matte shades to define and deepen the crease for added dimension.

3. Inner Corner Highlight: Apply the lightest shimmer shades to the inner corners of the eyes to brighten and open up the eye area.

4. Lower Lash Line Definition: Use the darker shades along the lower lash line for a smudged, smoky effect.

5. Brow Bone Highlight: Sweep a light, shimmer shade under the brow arch to lift and define the brow bone.

6. Transition Shade: Use soft, neutral mattes as transition colors to blend out other eyeshadows seamlessly.

7. Day-to-Night Transition: Apply softer shades for daytime wear, then layer deeper bronzes and shimmers to transform the look for evening.

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York

Product Name: The City Mini Eyeshadow Palette - 430 Downtown Sunrise

Shade/Number: 430 Downtown Sunrise

Number of Shades: 6

Shade Range: Warm sunset-inspired bronze shades

Finishes: Matte and Shimmer

Size: 6 g / 0.14 oz (4 g - 6 g depending on market)

Product Dimensions: 9.5 x 5.7 x 1.1 cm

Product Type: Eyeshadow palette

Skin Types: All skin types

Key Benefits: 6 dramatic sunset-inspired shades, creamy high-pigment formula, mix of matte and shimmer finishes, NYC-inspired, travel-friendly mini size

Formula Integrity: Creamy powder, high-pigment, long-lasting

Packaging: Compact palette

Container Type: Plastic compact

Item Model Number: 430

GTIN/UPC: 0041554499766

Country of Origin: Canada

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Purest color pigments – melt onto lid for dramatic impact in a single swipe

Key Technology 2: Creamy, high-pigment formula – smooth finish with bold color payoff

Key Technology 3: Mix of matte and shimmer textures – customizable finishes for any look

May Contain (+/-): MICA, CI 77491, CI 77492, CI 77499/IRON OXIDES, CI 77891/TITANIUM DIOXIDE, CI 77007/ULTRAMARINES, CI 77742/MANGANESE VIOLET, CI 19140/YELLOW LAKE 5, CI 42090/BLUE 1 LAKE, CI 77510/FERRIC FERROCYANIDE, CI 75470/CARMINE

Formula Code: F.I.L. D199112/1

Primary Function: Eye makeup, creating warm sunset-inspired eyeshadow looks

Application: Step 1 - Colour entire eye area; Step 2 - Shade lid; Step 3 - Contour crease; Step 4 - Line around eye

Shelf Life After Opening (PAO): 24 months

Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Pressed powder

Texture: Creamy, smooth, blendable powder

Color Assortment: Warm sunset-inspired bronze shades

Consistency: Firm pressed powder that picks up easily with brush or applicator

Opacity: Buildable from sheer to full coverage

Finish Mix: Matte and Shimmer

Packaging: Plastic compact

Product Dimensions: 9.5 x 5.7 x 1.1 cm

Net Weight: 6 g / 0.14 oz

Storage: Store in a cool, dry place away from direct sunlight. Keep compact closed when not in use.

Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs.

4. HOW TO USE

For First Time Use:

Prep Eyelids: Start with clean, dry eyelids. Apply eye primer if desired for extended wear and enhanced color payoff. Users report that when applied over a primer, the colour will last a good 12 hours .

Select Brushes: Use your own eyeshadow brushes for best results.

Tap Off Excess: Knock your brush off after dipping into the shadow to prevent excess powder from falling onto your face .

For Complete Eye Look (4-Step Signature Method):

Step 1 - Colour the Entire Eye Area: Apply the lightest base shade from lash line up to the brow bone .

Step 2 - Shade the Lid: Apply a medium shade to the mobile eyelid area for depth .

Step 3 - Contour the Crease: Apply a darker matte shade to the crease line to add dimension .

Step 4 - Line Around the Eye: Use the darkest shade to line the upper and lower lash lines .

For a Natural Day Look:

Apply a light warm matte shade all over the lid from lash line to brow bone.

Blend a soft bronze shade into the crease for soft definition.

Highlight the inner corner and brow bone with a light shimmer shade.

For a Golden-Hour Smokey Evening Look:

Apply a medium bronze shimmer shade all over the lid.

Deepen the outer corner and crease with a deeper warm-toned shade.

Smudge the darkest shade along the lower lash line.

Highlight the inner corner with a champagne shimmer for brightness .

Pro Tips:

For Maximum Color Payoff: Apply the powder eyeshadow with a damp brush for intensified shimmer and color.