Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss – 72 Classic

Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss in 72 Classic is a high-impact lip gloss that delivers saturated vivid colour with a strong, lacquered, mirror-like shine . The 72 Classic shade is a bold deep red described as an “intense blood red” and “deep reddish purple” that makes a dramatic statement .

The formula provides full, opaque coverage in a single swipe, with a creamy, glossy texture that melts onto the lips . While the texture can be sticky or gloopy upon application , it delivers a beautiful high-shine finish that is perfect for evening wear and retro-inspired looks .

Paraben-free and dermatologically tested , this lip gloss is ideal for anyone seeking a bold, glossy red lip that combines the shine of a gloss with the color intensity of a lipstick .

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Description

Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss – 72 Classic

PRIMARY USES

1. High-Impact Lip Gloss for Lacquered Shine

What it does: A high-impact lip gloss with an ultra-shiny, mirror-like finish that delivers strong lacquered shine and opaque color in a single swipe . The formula melts onto the lips for the most impactful lip gloss look, providing saturated vivid color with a bold, sensual finish .

How it helps your lips: For the person who loves the look of high-shine, glossy lips but doesn’t want to sacrifice color intensity, this provides the best of both worlds—vivid pigmentation with a wet-look, lacquered finish. The generous applicator ensures full coverage without multiple swipes .

2. 72 Classic Bold Deep Red Shade

What it does: The 72 Classic shade is a bold, deep red described as a “beautiful intense blood red” and a “deep reddish purple” . It is an intense, strong colour that suits both pale and bronzed skin tones .

How it helps your lips: For the person who wants a statement-making red lip, this provides a classic, timeless shade that commands attention. One reviewer notes it is “perfect for SS17 retro looks” and “bold babes only” .

3. Opaque, Full-Coverage Formula

What it does: The formula provides full coverage with high pigment colour that is completely opaque, unlike traditional sheer glosses . It delivers saturated vivid colour in a single swipe .

How it helps your lips: For the person who hates the sheer, barely-there color of traditional lip glosses, this provides an opaque, high-impact finish that rivals lipsticks. The color is intense and long-lasting .

4. Creamy Texture with Lacquered Finish

What it does: The formula has a creamy, glossy texture that provides a strong lacquered shine . It is described as a hybrid between a lipstick and a lip gloss—applying like a gloss but with the intensity of a lipstick .

How it helps your lips: For the person who wants the shine of a gloss with the color payoff of a lipstick, this provides the perfect hybrid formula. However, users note the texture can be “sticky and gloopy” when first applied .

5. Easy Application with Sponge Applicator

What it does: The product comes with a generous sponge applicator wand that allows for easy, even application . Step 1: Apply lip lacquer with the applicator wand in the center of your upper lip and follow the contours of your mouth. Step 2: Glide the lip lacquer across the entire bottom lip .

How it helps your lips: For the person who struggles with precise lip product application, the sponge wand makes it simple to achieve full coverage. However, some users note that application can be “haphazard” and recommend using a lip liner for a crisp edge .

6. Long-Lasting Colour with Some Transfer

What it does: The formula is designed to be long-lasting and provides intense, glossy color that stays well on the lips . However, it does transfer onto cups and glasses, and the glossy finish diminishes with wear .

How it helps your lips: For the person who wants a glossy lip that lasts for several hours without needing constant reapplication, this provides good staying power. However, it may require maintenance throughout the evening, especially after eating .

7. Paraben-Free and Dermatologically Tested

What it does: The formula is paraben-free and dermatologically tested . It contains moisturising ingredients for comfortable wear .

How it helps your lips: For the person with sensitive lips or those who prefer cleaner beauty products, this provides peace of mind that their lip gloss is formulated without common irritants.

SECONDARY USES

1. Evening and Special Occasion Lip: The bold deep red shade is perfect for evening events, cocktail parties, and date nights. One reviewer notes it “set off a LBD perfectly for a cocktail party” .

2. Retro and Vintage Looks: The Classic shade is described as perfect for 1920s-inspired makeup looks—”bold lips and smoky eyes” .

3. Layering over Lipstick: Can be applied over a matte lipstick to add a glossy, lacquered finish.

4. Mix with Lip Liner: For those concerned about bleeding or wanting a more defined edge, pairing with a lip liner is recommended .

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York

Product Name: Color Sensational Vivid Hot Lacquer Lip Gloss

Shade: 72 Classic

Shade Description: Deep red / intense blood red / deep reddish purple

Size: 7.7 ml - 14 ml (varies by market)

Product Type: Lip gloss / liquid lip lacquer

Finish: High-Glossy / Lacquered / Mirror-like shine

Coverage: Full / Opaque

Key Benefits: High-impact glossy finish, opaque color, ultra-shiny, saturated vivid colour

Formula Integrity: Paraben-free , dermatologically tested

Special Features: Moisturising

Packaging: Transparent tube with black twist-off lid and sponge applicator wand

Container Type: Tube with wand applicator and cap

Item Model Number: K2371000 / 3600531393748

Product Dimensions: 1.8 x 1.8 x 9.8 cm

Item Weight: 10 g - 31.8 g

Date First Available: April - May 2017

Period After Opening (PAO): 24 months

Country of Origin: Europe

Manufacturer: L'Oreal

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: High-impact gloss formula – delivers lacquered, mirror-like shine

Key Technology 2: Opaque colour technology – full coverage in a single swipe

Key Technology 3: Sponge applicator – generous, even application

Key Active: Not specified

Full Ingredient List: DIMETHICONE, TRIMETHYLSILOXYSILICATE, ISODODECANE, NYLON-611/DIMETHICONE COPOLYMER, DIMETHICONE CROSSPOLYMER, C30-45 ALKYLDIMETHYLSILYL POLYPROPYLSILSESQUIOXANE, LAUROYL LYSINE, ALUMINA, SILICA SILYLATE, DISODIUM STEAROYL GLUTAMATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, LIMONENE, ALUMINUM HYDROXIDE, PARAFFIN, BENZYL BENZOATE, BENZYL ALCOHOL, CITRONELLOL, PARFUM / FRAGRANCE

May Contain (+/-): CI 45410 / RED 28 LAKE, CI 77891 / TITANIUM DIOXIDE, CI 15850 / RED 7, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 45380 / RED 22 LAKE, CI 15985 / YELLOW 6 LAKE, CI 19140 / YELLOW 5 LAKE, CI 42090 / BLUE 1 LAKE, CI 15850 / RED 6, CI 17200 / RED 33 LAKE, MICA

Formula Code: F.I.L. D197345/2

Primary Function: High-impact, glossy lip colour

Application: Step 1. Apply lip lacquer with the applicator wand in the center of your upper lip and follow the contours of your mouth. Step 2. Glide the lip lacquer across the entire bottom lip

Wear Time: Long-lasting (transfers with eating/drinking)

Dermatologically Tested: Yes

Paraben-Free: Yes

Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Liquid in tube

Texture: Creamy, glossy, thick consistency; described as "sticky and gloopy" by users

Color: 72 Classic - Deep red / intense blood red / deep reddish purple

Consistency: Thick, syrup-like gel that applies smoothly

Opacity: Fully opaque / full coverage

Scent: Fragrance with notes including Parfum / Fragrance, Limonene, Citronellol, Benzyl Benzoate, Benzyl Alcohol; described as "fairly neutral" by some users

Finish: High-Glossy / Lacquered / Mirror-like shine

Lip Color Undertone: Cool red / burgundy undertones

Applicator: Sponge applicator wand

Packaging: Transparent tube with black twist-off lid

Product Dimensions: 1.8 x 1.8 x 9.8 cm

Net Weight: 7.7 ml - 14 ml

Storage: Store in a cool, dry place away from direct sunlight

Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips. Exfoliate if necessary.

Twist: Twist the bottom of the tube to reveal the applicator wand.

For Precise, Flawless Application:

Start at the Center: Apply lip lacquer with the applicator wand in the center of your upper lip and follow the contours of your mouth .

Follow the Contour: Work from the center to the outer edges of your lip, using the sponge applicator for even coverage.

Fill In Bottom Lip: Glide the lip lacquer across the entire bottom lip .

One Swipe is Enough: The formula provides full coverage in a single swipe.

For Enhanced Precision:

Use a lip liner pencil before application to create a crisp edge and prevent bleeding into fine lines .

Start with a very small amount of colour on the applicator and build up if necessary .

Pro Tips:

For a Crisp Line: A lip liner is recommended to keep the application neat and prevent colour bleeding into the small wrinkles at the edges of the lips .

For Buildable Coverage: Start with a thin layer for a lighter look, or layer more thickly for full-on dramatic effect .

For Sensitive Lips: The formula is paraben-free and dermatologically tested .

For Best Results: Avoid wearing when eating, as the colour can smudge and transfer .

For Application Tip: The product can be sticky; apply in small bits at a time to get the desired effect .

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.

External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.

Contains Fragrance Allergens: The formula contains fragrance ingredients including Limonene, Citronellol, Benzyl Benzoate, and Benzyl Alcohol, which may be allergens for some individuals . Review the full ingredient list before use if you have known sensitivities.

Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.

Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.

Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.

Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.

Expiration: Check the PAO (Period After Opening) symbol on the packaging (24 months) . Do not use beyond the expiration date printed on packaging.

Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.

Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.

Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.

Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.