MAYBELLINE SUPERSTAY LUMI MATTE FOUNDATION 367

MAYBELLINE SUPERSTAY LUMI MATTE FOUNDATION 367

PRIMARY USES

1. Up to 30 Hours of Long-Wear Coverage

• What it does: This foundation delivers up to 30 hours of staying power with a light-as-air, breathable formula that resists transfer, sweat, heat, and water, keeping your makeup looking fresh from morning until night . The cutting-edge Air-Flex Technology, powered by amino acids, creates a flexible film that moves with your skin without cracking, caking, or becoming patchy throughout extended wear .

• How it helps your skin: For the person who applies makeup early and needs it to last through work, dinner, and beyond without touch-ups, this provides worry-free all-day coverage. For anyone who has experienced foundation fading, transferring onto clothes, or breaking down by midday, this means a foundation that stays flawless for up to 30 hours straight.

2. Luminous Matte Finish for a Healthy, Radiant Glow

• What it does: Unlike traditional matte foundations that can look flat or mask-like, this formula delivers a luminous matte finish—a matte base with a subtle, healthy glow that avoids the dull, flat look often associated with matte formulas . The finish provides the perfect balance of shine control and natural radiance, so you never look flat again .

• How it helps your skin: For the person who loves the oil-control of a matte foundation but misses the natural glow of healthy skin, this provides the best of both worlds. For anyone who finds traditional matte foundations too drying or dull-looking, this means a foundation that keeps shine in check while maintaining a fresh, radiant appearance.

3. Buildable Medium-to-Full Coverage

• What it does: This foundation offers buildable coverage that can be layered from medium to full without becoming cakey or heavy on the skin . The lightweight formula allows you to customize your coverage level, using one layer for everyday natural looks and building to full coverage for events or days when you want more imperfection concealment .

• How it helps your skin: For the person who wants the flexibility to change their coverage level based on the occasion, this provides a single foundation that does it all. For anyone who struggles with foundations that look thick or mask-like when built up, this means a formula that layers seamlessly without ever feeling heavy.

4. Infused with Amino Acids for Skin Comfort

• What it does: This foundation is infused with amino acids—including hydrolyzed soy protein, proline, and glutamic acid—which help the formula adapt to your skin and provide a comfortable, breathable feel throughout the day . The amino acid complex works with your skin, not against it, ensuring the foundation moves naturally with your expressions.

• How it helps your skin: For the person who wants their foundation to feel like nothing on the skin, this provides a comfortable, second-skin sensation. For anyone with dry or dehydrated skin who finds long-wear foundations uncomfortable, this means a formula that nourishes and adapts while it covers.

5. Enriched with Niacinamide and Vitamin E

• What it does: The formula contains niacinamide (Vitamin B3), a powerful ingredient known for improving skin texture, reducing redness, and strengthening the skin barrier, along with Vitamin E (tocopherol) which provides antioxidant protection . These beneficial ingredients work together to soothe and protect your skin while you wear the foundation.

• How it helps your skin: For the person who wants makeup that contributes to skin health rather than compromising it, this provides a foundation enriched with proven skincare actives. For anyone with sensitive or redness-prone skin, this means a formula that can actually help calm and improve your complexion over time.

6. Waterproof, Sweatproof, and Transfer-Resistant

• What it does: This foundation is engineered to resist water, sweat, heat, and transfer, meaning it stays firmly in place even in humid conditions, during exercise, or through unexpected weather . The formula creates a flexible film on the skin that locks in color while locking out moisture and friction that would cause ordinary foundations to budge.

• How it helps your skin: For the person who lives in hot, humid climates or has an active lifestyle, this provides foundation that won’t slide off or transfer onto clothes. For anyone who has avoided wearing foundation to the gym or on summer days, this means you can look polished without worrying about your makeup betraying you.

7. Light as Air, Weightless Feel

• What it does: Despite its long-wear claims and buildable coverage, this foundation features a gravity-defying airiest formula that feels virtually weightless on the skin . With 91% of users agreeing it feels like air, the breathable formula ensures you get the coverage and staying power you need without a heavy, suffocating sensation .

• How it helps your skin: For the person who hates the feeling of heavy makeup on their face, this provides a barely-there sensation that you will forget you’re wearing. For anyone who has avoided long-wear foundations because they feel thick or uncomfortable, this means a formula that prioritizes comfort without sacrificing performance.

8. Vegan, Non-Comedogenic, and Dermatologically Tested

• What it does: This foundation is vegan, containing no animal-derived ingredients or by-products, and is non-comedogenic, meaning it won’t clog pores or contribute to breakouts . It has been dermatologically tested for safety and is suitable for all skin types, including sensitive skin .

• How it helps your skin: For the person with sensitive, acne-prone, or reactive skin who struggles to find foundations that don’t cause breakouts or irritation, this provides a tested, safe option. For anyone who prefers vegan or clean beauty products, this means a foundation that aligns with their values while delivering professional results.

9. Fragrance-Free Formula for Sensitive Skin

• What it does: This foundation is formulated without added fragrance, making it less likely to cause irritation or allergic reactions on the skin . The fragrance-free formula keeps the focus on performance and coverage without unnecessary potential irritants.

• How it helps your skin: For the person whose skin reacts to perfumed cosmetics, this provides a gentle, low-irritant option. For anyone who prefers unscented products or experiences migraines triggered by fragrance, this means a foundation that won’t add unnecessary scent to your daily routine.

SECONDARY USES

1. Long-Wear Concealer: Apply a small amount to a precise brush and pat onto spots, redness, or dark circles for targeted coverage that stays put all day. For the person who wants their foundation to double as concealer, this provides buildable coverage that won’t budge on problem areas.

2. Eye Primer Base: Apply a thin layer to eyelids before eyeshadow to create a smooth, matte canvas that grips pigment and prevents creasing throughout the day. For anyone whose eyeshadow fades or settles into lid creases, this means a long-wear base that extends eye makeup life.

3. Spot Treatment Coverage: Layer the foundation onto active breakouts or acne scars for full coverage that won’t irritate sensitive areas, thanks to the non-comedogenic, dermatologically tested formula. For the person who struggles with acne and wants coverage that doesn’t worsen breakouts, this provides a safe, effective solution.

4. No-Makeup Makeup Day: Mix one pump with your daily moisturizer to create a sheer, tinted moisturizer effect with a natural luminous finish for minimal-makeup days. For anyone who wants light coverage without buying an additional product, this means a customizable tint that adapts to your daily needs.

5. Flash Photography Foundation: Wear for events or photos where flash may be used, as the luminous matte finish provides natural radiance without the white cast or over-shine that some foundations exhibit under flash. For the person who wants to look flawless in photos, this provides a camera-friendly formula that enhances rather than detracts.

6. Humidity Shield Foundation: Apply before outdoor events, travel to tropical climates, or summer weddings for a foundation that resists melting, sliding, or transferring in high-humidity conditions. For anyone who has experienced their foundation sliding off in humid weather, this means reliable performance in challenging conditions.

7. Long-Wear Body Foundation: Mix with body lotion and apply to legs, décolletage, or arms for events where you want even skin tone across exposed areas, with the long-wear formula resisting transfer onto clothing. For the person who wants their foundation to work beyond the face, this provides versatile coverage for any exposed skin.

8. Layering Base for Contour: Apply as a full-face base, then use a darker shade of the same foundation or cream contour products over top, as the lightweight formula creates the perfect gripping texture for layered products. For anyone who wants their contour and highlight to stay put as long as their foundation, this means a compatible base that works harmoniously with other products.