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Maybelline SuperStay Ink Crayon - 70 Forget The Rules Amaris Beauty

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Maybelline SuperStay Ink Crayon – 70 Forget The Rules

Maybelline SuperStay Ink Crayon in Shade 70 Forget The Rules is a longwear lipstick crayon that delivers up to 8 hours of intense, transfer-resistant matte color with a comfortable, lightweight feel . Formulated with Lasting Ink technology, this slim crayon glides on effortlessly for precise, controlled application in a single swipe .

The 70 Forget The Rules shade is a versatile pink or dark rose color that complements a range of skin tones, offering a soft yet vibrant finish perfect for everyday wear . The built-in sharpener keeps the tip ultra-precise, so you can easily refresh your lip look no matter where your day takes you .

Powered by elastic ink technology, the formula ensures smooth, even coverage that flexes with your lips, preventing cracking or flaking during wear . The soft matte finish is breathable and non-drying, providing all-day comfort without the heavy feeling often associated with matte lipsticks . Available in a range of 14 vibrant matte shades, this cruelty-free crayon is perfect for anyone seeking a long-wearing, comfortable matte lipstick in an easy-to-use format .

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Description

Maybelline SuperStay Ink Crayon – 70 Forget The Rules

PRIMARY USES

1. Long-Wearing Matte Lipstick Crayon for Up to 8 Hours of Color

What it does: A longwear lipstick crayon formulated with Lasting Ink technology that delivers up to 8 hours of intense matte color with no fading, no smudging, and no mess . The slim crayon design glides on effortlessly, laying down vivid pigment in a single swipe for bold, transfer-resistant color .

How it helps your lips: For the person who wants the intensity of a liquid lipstick without the drying or complicated application, this provides a comfortable, easy-to-use crayon that delivers all-day wear. For anyone who has experienced lipstick that fades, smudges, or requires constant touch-ups, this means a formula designed to stay put for up to 8 hours .

2. Crayon Format for Precision Application

What it does: The slim crayon design allows for effortless, controlled application, enabling you to trace the contours of your lips with accuracy . The built-in sharpener keeps the tip ultra-precise through every application, so you can easily apply your lipstick no matter where your day takes you .

How it helps your lips: For the person who struggles with liquid lipsticks that bleed or require a steady hand, this provides a foolproof crayon format that makes professional-looking results achievable at home. For anyone who wants a quick, precise application without needing a separate lip liner, this means an all-in-one product that defines, fills, and perfects in seconds.

3. Soft, Comfortable Matte Finish

What it does: The formula provides a lightweight, soft matte finish that is breathable and non-drying on the lips . Unlike many matte lipsticks that can feel heavy or drying, this crayon offers comfortable wear with a flexible, smooth coverage that moves with your lips .

How it helps your lips: For the person who loves the look of matte lips but has experienced dryness, cracking, or discomfort with traditional matte lipsticks, this provides a more comfortable alternative. The formula is described as “not super drying” and “comfortable” compared to other matte lip products .

4. Elastic Ink Technology for Flexible, Smooth Coverage

What it does: Powered by elastic ink technology, the formula ensures smooth, even coverage that flexes with your lips, preventing cracking or flaking during wear . The texture is creamy and glides on smoothly for a uniform finish .

How it helps your lips: For the person who has experienced matte lipsticks that crack or feel tight, this provides a flexible formula that moves with your lips. For anyone who wants a matte lipstick that feels as comfortable as a balm, this means a formula that adapts to your natural lip movements.

5. Buildable Coverage for Customizable Intensity

What it does: The crayon formula offers buildable colour, allowing you to make it as intense or as sheer as you want . This versatility lets you create everything from a subtle wash of color to a bold, statement-making lip in a single product.

How it helps your lips: For the person who wants different levels of intensity for different occasions, this provides a lipstick that can adapt to your needs. For anyone who likes to customize their look, this means a versatile product that works for both natural daytime wear and dramatic evening looks.

6. Transfer-Resistant Formula

What it does: The formula is designed to be transfer-resistant, resisting smudging and fading throughout the day . It provides bold pigment that stays in place without leaving marks on cups, glasses, or clothing .

How it helps your lips: For the person who is tired of lipstick transferring onto coffee cups or smudging under face masks, this provides a worry-free formula that stays where you put it. For anyone who wants to apply their lipstick once and forget about it, this means a reliable, transfer-resistant solution.

7. Shade 70 Forget The Rules

What it does: Shade 70 Forget The Rules is described as a pink or rose-escuro (dark rose) color, part of a collection of vibrant shades including Seek Adventure, Chase Dreams, Run The World, and others . The shade offers a versatile, wearable pink that complements a range of skin tones .

How it helps your lips: For the person who loves soft, wearable pink tones that are perfect for everyday wear, this provides a shade that is both flattering and versatile. For anyone who wants a “my lips but better” look or a subtle pop of color, this means a shade that works for any occasion.

8. Built-in Sharpener for On-the-Go Precision

What it does: The crayon features a built-in sharpener in the cap, allowing you to maintain a precise tip for detailed application wherever you are . The built-in sharpener keeps the tip ultra-precise, so you can easily refresh your lip look no matter where your day takes you .

How it helps your lips: For the person who wants versatility in their lipstick application, this provides the ability to create both fine, precise lines and fuller, bolder coverage. For anyone who appreciates convenience, this means you can always start with a fresh, clean tip without carrying an extra sharpener.

9. Available in 14 Vibrant Matte Shades

What it does: The SuperStay Ink Crayon collection is available in a range of 14 vibrant matte shades, offering options from everyday neutrals to bold, statement-making colors . Shade names include Seek Adventure, Chase Dreams, Run The World, Pave The Road, Check Yourself, Forget The Rules, Hustle In Heels, Make Moves, Work For It, Break The Ceiling, Achieve It All, and others .

How it helps your lips: For the person who loves having options for different moods and occasions, this provides a range of shades to choose from. For anyone who wants to build a complete lip wardrobe, this means a trusted formula available in multiple flattering colors.

10. Cruelty-Free Formula

What it does: The product is cruelty-free, meaning it is not tested on animals . This aligns with ethical beauty standards and consumer expectations for conscious beauty choices.

How it helps your lips: For the person who values ethical beauty and cruelty-free products, this provides peace of mind that their lipstick aligns with their values. For anyone who wants to feel good about what they’re putting on their lips, this means a product made with ethical considerations.

SECONDARY USES

1. Lip Liner Substitute: The precise crayon tip allows you to outline and define lips without needing a separate lip liner .

2. Buildable Colour Application: Apply one layer for a sheer wash of color, or layer multiple times for more intense, bold coverage .

3. On-the-Go Touch-Ups: The slim crayon format with built-in sharpener makes it perfect for keeping in your purse for quick touch-ups throughout the day .

4. Lip Contouring: Use the precise tip to slightly overdraw the natural lip line for the illusion of fuller lips.

5. No Mirror Application: The crayon format allows for easy, mess-free application without the need for a mirror, making it ideal for travel or quick applications.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York

Product Name: SuperStay Ink Crayon

Shade: 70 Forget The Rules

Shade Description: Pink / dark rose

Size: 1.2 g / 0.04 oz

Product Type: Lipstick crayon / matte lipstick

Finish: Matte / Soft matte

Coverage: Buildable from sheer to full

Key Benefits: Up to 8-hour wear, transfer-resistant, comfortable matte finish, precise application, built-in sharpener

Formula Integrity: Cruelty-free , long-wearing, elastic ink technology

Packaging: Crayon with built-in sharpener in cap

Container Type: Twist-up crayon with cap

MPN: 0920397

Country of Origin: USA

TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Lasting Ink technology – provides up to 8 hours of wear

Key Technology 2: Elastic ink formula – ensures flexible, smooth coverage that moves with lips

Key Technology 3: Built-in sharpener – keeps tip precise for on-the-go application

Full Ingredient List: ISODODECANE, POLYETHYLENE, TRIMETHYLSILOXYPHENYL DIMETHICONE, ISOHEXADECANE, DIMETHICONE, ACRYLATES/DIMETHICONE COPOLYMER, POLYPROPYLSILSESQUIOXANE, STEARYL HEPTANOATE, HYDROGENATED POLYISOBUTENE, HYDROGENATED STYRENE/METHYL STYRENE/INDENE COPOLYMER, ALUMINA, SYNTHETIC FLUORPHLOGOPITE, CALCIUM ALUMINUM BOROSILICATE, LIMONENE, CALCIUM SODIUM BOROSILICATE, ALUMINUM HYDROXIDE, POLYBUTYLENE TEREPHTHALATE, SILICA, MAGNESIUM SILICATE, SILICA SILYLATE, ETHYLENE/VA COPOLYMER, ACRYLATES COPOLYMER, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BENZYL BENZOATE, TIN OXIDE, BENZYL ALCOHOL, CITRONELLOL, LINALOOL, GERANIOL, DISODIUM STEAROYL GLUTAMATE, TOCOPHEROL, PARFUM / FRAGRANCE

May Contain (+/-): CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 45410 / RED 28 LAKE, CI 15850 / RED 7, CI 45380 / RED 22 LAKE, MICA, CI 15985 / YELLOW 6 LAKE, CI 19140 / YELLOW 5 LAKE, CI 77163 / BISMUTH OXYCHLORIDE, CI 17200 / RED 33 LAKE, CI 42090 / BLUE 1 LAKE, CI 15850 / RED 6, CI 75470 / CARMINE

Formula Code: F.I.L. D225467/4

Primary Function: Long-lasting, matte lip color

Application: Apply directly to lips, following the natural contours. Use the built-in sharpener to maintain a precise tip. Layer for more intense coverage

Wear Time: Up to 8 hours

Transfer-Resistant: Yes

Waterproof: No

Cruelty-Free: Yes

2. PHYSICAL ATTRIBUTES

Product Form: Solid crayon

Texture: Creamy, smooth, lightweight

Color: Pink / dark rose (70 Forget The Rules)

Consistency: Solid crayon that glides on smoothly

Opacity: Buildable from sheer to full coverage

Scent: Fragrance with notes including Limonene, Benzyl Benzoate, Citronellol, Linalool, Geraniol; described by some users as having a play-doh or vanilla scent

Finish: Matte / Soft matte

Applicator: Crayon tip with built-in sharpener

Packaging: Slim crayon with cap

Net Weight: 1.2 g / 0.04 oz

Storage: Store in a cool, dry place away from direct sunlight. Cap tightly after use. Use within 24 months of opening

Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients which may be allergens for some individuals

3. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips. Exfoliate if necessary for a smooth application.

Sharpen: Use the built-in sharpener in the cap to achieve a precise tip before first use if needed .

Twist: Twist the bottom of the crayon to reveal a small amount of product.

For Precise, Flawless Application:

Trace the Cupid's Bow: Use the precise crayon tip to trace your cupid's bow and outline your lips .

Apply to Upper Lip: Glide the crayon across your upper lip, following the natural contours of your mouth .

Apply to Bottom Lip: Glide the crayon across your entire bottom lip .

Fill In: For full coverage, fill in the entire lip area.

Layer for Intensity: For a more intense look, apply additional layers until the desired color payoff is achieved .

For a Softer, Sheer Look:

Apply a single layer and blend with your fingertip for a more diffused, stained effect.

Pro Tips:

For All-Day Wear: Allow the product to set for a moment after application. The transfer-resistant formula helps keep color in place .

For Best Results: The built-in sharpener allows you to maintain a precise tip for detailed application wherever you are .

For Sensitive Users: The formula contains fragrance; if you have sensitivity to scents, perform a patch test before first use .

For Easy Removal: While the formula is long-wearing, users report it can be removed with an oil-based makeup remover .

For Perfect Edges: The crayon tip allows you to line and fill in one step, eliminating the need for a separate lip liner .

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.

External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.

Contains Fragrance Allergens: The formula contains fragrance ingredients including Limonene, Benzyl Benzoate, Citronellol, Linalool, and Geraniol, which may be allergens for some individuals . Review the full ingredient list before use if you have known sensitivities.

Contains Carmine: Some shades may contain Carmine (CI 75470), a red pigment derived from insects, which may be of concern to vegans or those with specific dietary restrictions .

Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.

Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.

Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.

Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children. Use within 24 months of opening .

Expiration: Do not use beyond the expiration date printed on packaging.

Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.

Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.

Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.

Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

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