Maybelline SuperStay Ink Crayon – 55 Make It Happen

Maybelline SuperStay Ink Crayon in Shade 55 Make It Happen is a longwear lipstick crayon that delivers up to 8 hours of intense, smudge-proof matte color with a comfortable, lightweight feel . Formulated with Lasting Ink technology, this slim crayon glides on effortlessly for precise, controlled application in a single swipe .
The 55 Make It Happen shade is a deep berry red or intense matte red that makes a bold, confident statement—perfect for any occasion when you want to stand out . The built-in sharpener keeps the tip ultra-precise, so you can easily refresh your lip look no matter where your day takes you .
The formula is smudge-proof, transfer-resistant, and buildable, allowing you to create everything from a subtle wash of color to full, dramatic coverage . Enriched with nourishing ingredients including shea butter and vitamin E, this alcohol-free, allergy-tested lipstick provides a comfortable matte finish that lasts all day . Whether you’re heading to the office or out for an evening event, Make It Happen delivers long-lasting, striking color with every application.
Description

Maybelline SuperStay Ink Crayon – 55 Make It Happen

PRIMARY USES

1. Long-Wearing Matte Lipstick Crayon for Up to 8 Hours of Color
What it does: A longwear lipstick crayon formulated with Lasting Ink technology that delivers up to 8 hours of intense matte color with no fading, no smudging, and no mess . The creamy crayon format glides on effortlessly, laying down rich, vibrant pigment in a single swipe for a comfortable, transfer-resistant finish .
How it helps your lips: For the person who loves bold, long-wearing lipstick but hates the complicated application of liquid formulas, this provides an easy-to-use crayon that delivers all-day wear with minimal effort . For anyone who has experienced lipstick that fades, smudges, or requires constant touch-ups, this means a formula designed to stay put for up to 8 hours.
2. Crayon Format for Precision Application
What it does: The slim crayon design allows for effortless, controlled application, enabling you to trace the contours of your lips with accuracy . Use the precise tip to outline and the wider side of the crayon to fill in lips, all in a swipe . The built-in sharpener keeps the tip ultra-precise through every application, so you can easily apply your lip color no matter where your day takes you .
How it helps your lips: For the person who struggles with liquid lipsticks that bleed or require a steady hand, this provides a foolproof crayon format that makes professional-looking results achievable at home . For anyone who wants a quick, precise application without needing a separate lip liner, this means an all-in-one product that defines, fills, and perfects in seconds.
3. Smudge-Proof, Transfer-Resistant Formula
What it does: The formula is designed to be smudge-proof and transfer-resistant, resisting fading and smudging throughout the day . It provides bold pigment that stays in place without leaving marks on cups, glasses, or clothing. The smudge-resistant matte color ensures your lip look stays fresh for hours .
How it helps your lips: For the person who is tired of lipstick transferring onto coffee cups or smudging under face masks, this provides a worry-free formula that stays where you put it . For anyone who wants to apply their lipstick once and forget about it, this means a reliable, transfer-resistant solution.
4. Buildable Coverage for Customizable Intensity
What it does: The crayon formula offers buildable color, allowing you to make it as intense or as sheer as you want . This versatility lets you create everything from a subtle wash of color to a bold, statement-making lip in a single product.
How it helps your lips: For the person who wants different levels of intensity for different occasions, this provides a lipstick that can adapt to your needs. For anyone who likes to customize their look, this means a versatile product that works for both natural daytime wear and dramatic evening looks.
5. Soft, Comfortable Matte Finish
What it does: The formula provides a lightweight, soft matte finish that is comfortable and non-drying on the lips . The creamy texture glides on smoothly for a uniform finish . Unlike many matte lipsticks that can feel heavy or drying, this crayon offers comfortable wear with a flexible, smooth coverage that moves with your lips.
How it helps your lips: For the person who loves the look of matte lips but has experienced dryness, cracking, or discomfort with traditional matte lipsticks, this provides a more comfortable alternative. The formula is described as “creamy” and “lightweight,” ensuring all-day comfort .
6. Shade 55 Make It Happen – Deep Berry Red
What it does: Shade 55 Make It Happen is described as a deep berry red or intense matte red shade . This vibrant, bold color delivers a confident look that stays with you throughout the day . The shade is part of the SuperStay Ink Crayon collection, which includes a range of colors from nudes to bold statements .
How it helps your lips: For the person who loves classic, statement-making red lips with a berry twist, this provides a deep berry red that is both bold and sophisticated. The color is perfect for making a confident impression, whether at work, a special event, or a night out .
7. Built-in Sharpener for On-the-Go Precision
What it does: The crayon features a built-in sharpener in the cap, allowing you to maintain a precise tip for detailed application wherever you are . Keep the tip ultra-precise with the built-in sharpener, so you can easily apply your lip color no matter where your day takes you .
How it helps your lips: For the person who wants versatility in their lipstick application, this provides the ability to create both fine, precise lines and fuller, bolder coverage. For anyone who appreciates convenience, this means you can always start with a fresh, clean tip without carrying an extra sharpener.
8. Enriched with Nourishing Ingredients
What it does: The formula contains nourishing ingredients including shea butter (Butyrospermum Parkii Butter) and castor seed oil (Ricinus Communis Seed Oil) to help condition and soften lips . Vitamin E (Tocopherol) provides antioxidant benefits .
How it helps your lips: For the person who wants their lipstick to do more than just provide color, this provides a formula that cares for lips while delivering beautiful color. The nourishing ingredients help keep lips feeling soft and conditioned throughout wear.
9. Alcohol-Free and Paraben-Free Formula
What it does: The formula is free from alcohol and has been allergy tested and dermatologist approved . It is suitable for all skin types, including sensitive lips .
How it helps your lips: For the person with sensitive lips or those who prefer cleaner beauty products, this provides peace of mind that their lipstick is formulated without common irritants. For anyone who wants to feel good about what they’re putting on their lips, this means a formula that prioritizes safety and comfort.

SECONDARY USES

1. Lip Liner Substitute: The precise crayon tip allows you to outline and define lips without needing a separate lip liner .
2. Buildable Colour Application: Apply one layer for a sheer wash of color, or layer multiple times for more intense, bold coverage .
3. On-the-Go Touch-Ups: The slim crayon format with built-in sharpener makes it perfect for keeping in your purse for quick touch-ups throughout the day .
4. Lip Contouring: Use the precise tip to slightly overdraw the natural lip line for the illusion of fuller lips.
5. No Mirror Application: The crayon format allows for easy, mess-free application without the need for a mirror, making it ideal for travel or quick applications.
KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York
Product Name: SuperStay Ink Crayon / SuperStay Matte Ink Crayon Lipstick 
Shade: 55 Make It Happen
Shade Description: Deep berry red / intense matte red 
Size: 1.2 g - 2 g 
Product Type: Lipstick crayon / matte lipstick
Finish: Matte 
Coverage: Buildable from sheer to full 
Key Benefits: Up to 8-hour wear, transfer-resistant, smudge-proof, comfortable matte finish, precise application, built-in sharpener 
Formula Integrity: Alcohol-free, allergy tested, dermatologist approved 
Special Ingredients: Shea Butter (Butyrospermum Parkii Butter), Castor Seed Oil (Ricinus Communis Seed Oil), Vitamin E (Tocopherol) 
Packaging: Crayon with built-in sharpener in cap 
Container Type: Twist-up crayon with cap
UPC: 041554558852 
Product Dimensions: 16.1 x 2.49 x 1.4 cm 
Item Weight: 1.2 g - 2 g (product); up to 41 g with packaging 
Date First Available: 2017 
Country of Origin: Not specified (manufactured for Maybelline/L'Oréal)

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Lasting Ink technology – provides up to 8 hours of wear 
Key Technology 2: Built-in sharpener – keeps tip precise for on-the-go application 
Key Technology 3: Smudge and transfer-resistant formula – prevents fading and smudging 
Key Active 1: Butyrospermum Parkii Butter / Shea Butter – moisturizing and conditioning benefits 
Key Active 2: Ricinus Communis Seed Oil / Castor Seed Oil – conditioning benefits 
Key Active 3: Tocopherol / Vitamin E – antioxidant benefits 
Full Ingredient List: ISODODECANE, POLYETHYLENE, TRIMETHYLSILOXYPHENYL DIMETHICONE, ISOHEXADECANE, DIMETHICONE, ACRYLATES/DIMETHICONE COPOLYMER, POLYPROPYLSILSESQUIOXANE, STEARYL HEPTANOATE, HYDROGENATED POLYISOBUTENE, HYDROGENATED STYRENE/METHYL STYRENE/INDENE COPOLYMER, ALUMINA, SYNTHETIC FLUORPHLOGOPITE, CALCIUM ALUMINUM BOROSILICATE, LIMONENE, CALCIUM SODIUM BOROSILICATE, ALUMINUM HYDROXIDE, POLYBUTYLENE TEREPHTHALATE, SILICA, MAGNESIUM SILICATE, SILICA SILYLATE, ETHYLENE/VA COPOLYMER, ACRYLATES COPOLYMER, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BENZYL BENZOATE, TIN OXIDE, BENZYL ALCOHOL, CITRONELLOL, LINALOOL, GERANIOL, DISODIUM STEAROYL GLUTAMATE, TOCOPHEROL, PARFUM / FRAGRANCE 
May Contain (+/-): CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 45410 / RED 28 LAKE, CI 15850 / RED 7, CI 45380 / RED 22 LAKE, MICA, CI 15985 / YELLOW 6 LAKE, CI 19140 / YELLOW 5 LAKE, CI 77163 / BISMUTH OXYCHLORIDE, CI 17200 / RED 33 LAKE, CI 42090 / BLUE 1 LAKE, CI 15850 / RED 6, CI 75470 / CARMINE 
Formula Code: F.I.L. D225468/4 
Primary Function: Long-lasting, matte lip color
Application: Step 1: Apply this long-lasting lipstick in the center of your upper lip and follow the contours of your mouth with the precise tip. Step 2: Use the wider side of the crayon to fill in lips, all in a swipe! 
Wear Time: Up to 8 hours 
Transfer-Resistant: Yes 
Smudge-Proof: Yes 
Alcohol-Free: Yes 
Allergy Tested: Yes 
Dermatologist Approved: Yes 
Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Solid crayon
Texture: Creamy, smooth, lightweight 
Color: Deep berry red / intense matte red (55 Make It Happen) 
Consistency: Solid crayon that glides on smoothly
Opacity: Buildable from sheer to full coverage
Scent: Fragrance with notes including Limonene, Benzyl Benzoate, Citronellol, Linalool, Geraniol 
Finish: Matte 
Applicator: Crayon tip with built-in sharpener
Packaging: Slim crayon with cap
Product Dimensions: 16.1 x 2.49 x 1.4 cm 
Net Weight: 1.2 g - 2 g 
Storage: Store in a cool, dry place away from direct sunlight. Cap tightly after use.
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:
Prepare Lips: Start with clean, dry lips. Exfoliate if necessary for a smooth application.
Sharpen: Use the built-in sharpener in the cap to achieve a precise tip before first use if needed .
Twist: Twist the bottom of the crayon to reveal a small amount of product.
For Precise, Flawless Application:
Trace the Cupid's Bow: Apply this long-lasting lipstick in the center of your upper lip and follow the contours of your mouth with the precise tip .
Fill In Upper Lip: Use the precise tip to outline and fill in your upper lip.
Apply to Bottom Lip: Use the wider side of the crayon to fill in lips, all in a swipe .
Layer for Intensity: For a more intense look, apply additional layers until the desired color payoff is achieved .
For a Softer, Sheer Look:
Apply a single layer and blend with your fingertip for a more diffused, stained effect.
Pro Tips:
For All-Day Wear: Allow the product to set for a moment after application. The transfer-resistant formula helps keep color in place .
For Best Results: The built-in sharpener allows you to maintain a precise tip for detailed application wherever you are .
For Sensitive Users: The formula is allergy tested and dermatologist approved; however, if you have sensitivity to fragrances, perform a patch test before first use .
For Easy Removal: While the formula is long-wearing, it can be removed with an oil-based makeup remover.
For Perfect Edges: The crayon tip allows you to line and fill in one step, eliminating the need for a separate lip liner .
SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Contains Fragrance Allergens: The formula contains fragrance ingredients including Limonene, Benzyl Benzoate, Citronellol, Linalool, and Geraniol, which may be allergens for some individuals . Review the full ingredient list before use if you have known sensitivities.
Contains Carmine: This shade may contain Carmine (CI 75470), a red pigment derived from insects, which may be of concern to vegans or those with specific dietary restrictions .
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.
Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.
Expiration: Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.