Maybelline Color Sensational Vivid Matte Liquid Lipstick – 43 Vivid Violet

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Maybelline Color Sensational Vivid Matte Liquid Lipstick in 43 Vivid Violet is a mousse-like liquid lipstick that delivers high-impact, vivid color with a velvety matte finish . Formulated with vivid matte pigments for sensuous color payoff, this long-wearing formula glides on smooth and dries to a creamy, comfortable matte finish .

The 43 Vivid Violet shade is a vibrant purple that is amazingly pigmented and suits all cool skin tones . The flexible, slanted tip applicator with ultra-soft bristles makes it easy to contour and shape your lips for a flawless application .

Paraben-free and dermatologist-tested, this formula is both nourishing and safe for lips . Users praise the “beautiful colour” and “smooth silky feel” of this lipstick , noting that it’s “easy to apply” and “lasts for ages” . The creamy, velvety formula does not dry out the lips like many matte liquid lipsticks, making it perfect for anyone seeking a long-wearing, comfortable vivid purple lip color.

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Maybelline Color Sensational Vivid Matte Liquid Lipstick – 43 Vivid Violet

PRIMARY USES

1. Vivid Matte Liquid Lipstick for High-Impact Color

What it does: A mousse-like texture liquid lipstick that glides on smooth and dries to a creamy, velvety matte finish . Formulated with vivid matte pigments for high-impact colour, this long-wearing formula provides full coverage with a rich, intense lip look . Pure pigments collide with a creamy liquid base for a velvety-soft, cushiony feel—the result is a high-impact lip that stands out .
How it helps your lips: For the person who wants bold, statement-making lip color with a comfortable matte finish, this provides intense payoff in a single application. The mousse-like formula feels lightweight on the lips while delivering rich, vivid color that doesn’t feel heavy or cakey.

2. 43 Vivid Violet Vibrant Purple Shade

What it does: The 43 Vivid Violet shade is described as a vibrant purple, violet, or vivid purple color . This bright, eye-catching shade delivers a striking, fashion-forward look that commands attention . The colour is amazingly pigmented and suits all cool skin tones .
How it helps your lips: For the person who loves bold, vibrant purple lip colors that make a statement, this provides a vivid violet that stands out from the crowd. Users describe it as a “beautiful colour” that looks great on and is “amazingly pigmented” .

3. Velvety Matte Finish with Comfortable Wear

What it does: The formula provides a velvety matte finish that is both long-wearing and comfortable . The sensuous, creamy formula glides on smoothly for a velvety matte finish with full colour coverage, resulting in a rich, intense lip look . The finish is described as “satin matte” and “not completely matte but a satin finish” .
How it helps your lips: For the person who loves the look of matte lips but has experienced dryness or discomfort with traditional matte lipsticks, this provides a creamy matte formula that feels comfortable on the lips. Users note that the formula is “creamy and velvety” and “doesn’t dry your lips out as much as other matte glosses” .

4. Flexible Slanted Tip Applicator for Precision

What it does: The flexible, slanted tip applicator with ultra-soft bristles makes it easy to contour and shape your lips . The slightly curved tip applicator allows you to shape your lips and contour with precision .
How it helps your lips: For the person who struggles with liquid lipsticks that bleed or require a steady hand, this provides a foolproof applicator that makes professional-looking results achievable at home. The innovative slanted tip allows users to line and fill lips seamlessly .

5. Enriched with Aloe for Nourishing Benefits

What it does: The formula is enriched with aloe, which provides moisturizing and soothing benefits to the lips . The nourishing ingredients help to condition lips during wear, preventing dryness and maintaining a smooth texture. Users report that the formula is “softening” and provides a “smooth silky feel” .
How it helps your lips: For the person who loves bold lip color but worries about drying or uncomfortable formulas, this provides a nourishing base that cares for lips while delivering vibrant color. The aloe infusion helps keep lips feeling soft and hydrated throughout wear.

6. Paraben-Free Formula

What it does: The formula is paraben-free, making it a cleaner choice for your makeup routine . It is also dermatologist-tested .
How it helps your lips: For the person with sensitive lips or those who prefer clean beauty products, this provides peace of mind that their lipstick is formulated without common irritants.

7. Long-Lasting Wear with Full Coverage

What it does: The highly pigmented formula provides full coverage in a single application, delivering rich, intense color that stays put . Users report that the lipstick “lasts for ages” and is “easy to apply” . The formula is designed to be long-wearing, with a “long-lasting color effect” .
How it helps your lips: For the busy professional, student, or anyone with long days, this provides lipstick that stays looking fresh without constant checking. Some users note that the lipstick lasts throughout the day and is “great value for money” .

SECONDARY USES

1. Statement Lip Color: Use as your go-to lipstick for evenings out, parties, or any occasion where you want a bold, fashion-forward look.

2. Layering Base: Use as a base layer under clear lip gloss for a customized finish while maintaining the vivid color.

3. Blotted Lip Effect: For a softer, more diffused look, apply a small amount to the center of the lips and blend outward with your fingertip.

4. Cool-Toned Purple Alternative: Perfect for those who find warm reds or pinks unflattering and prefer cool-toned purple lip colors.

5. Everyday Bold Lip: For those who love unique lip colors, this vibrant violet shade works beautifully for daily wear as well as special occasions.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York / Maybelline
Product Name: Color Sensational Vivid Matte Liquid Lipstick
Shade: 43 Vivid Violet / 43-vivid Purple
Shade Description: Vibrant purple, violet, vivid purple
Size: 7.7 ml / 0.26 fl oz
Product Type: Liquid lipstick
Finish: Matte / Velvety matte
Coverage: Full / High coverage
Key Benefits: Vivid color payoff, velvety matte finish, long-lasting wear, mousse-like texture, paraben-free
Formula Integrity: Paraben-free , dermatologist-tested
Packaging: Tube with slanted tip applicator
Container Type: Tube with flexible applicator wand
Item Model Number: 3600531414672
UPC/GTIN: 3600531414672
Product Dimensions: 1.7 x 1.7 x 9 cm
Item Weight: 7.7 g
Date First Available: 2017
Period After Opening (PAO): 12 months
Country of Origin: Varies by market

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Vivid matte pigments – deliver high-impact color payoff
Key Technology 2: Mousse-like texture – glides on smooth, dries to velvety matte finish
Key Technology 3: Flexible slanted tip applicator – easy contouring and shaping
Key Active 1: Aloe – moisturizing and soothing benefits
Key Active 2: Tocopherol (Vitamin E) – antioxidant benefits
Full Ingredient List: DIMETHICONE, BIS-DIGLYCERYL POLYACYLADIPATE-2, DIISOSTEARYL MALATE, DIMETHICONE CROSSPOLYMER, HYDROGENATED POLYISOBUTENE , PHENYL TRIMETHICONE, KAOLIN, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, ISOSTEARYL ISOSTEARATE, POLYETHYLENE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, NYLON-12, PENTYLENE GLYCOL, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, ALUMINA, SILICA, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE , LINALOOL, ALUMINUM HYDROXYDE, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, CALCIUM ALUMINUM BOROSILICATE, LIMONENE, TOCOPHEROL, TIN OXIDE, BHT, PARFUM / FRAGRANCE
May Contain (+/-): MICA, CI 45410 / RED 28 LAKE, CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 45380 / RED 22 LAKE, CI 15850 / RED 7, CI 15985 / YELLOW 6 LAKE, CI 42090 / BLUE 1 LAKE, CI 19140 / YELLOW 5 LAKE, CI 75470 / CARMINE
Primary Function: Long-lasting, high-pigment matte lip color
Application: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth. Glide the liquid lipstick across the entire bottom lip
Paraben-Free: Yes
Dermatologically Tested: Yes
Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Liquid in tube
Texture: Mousse-like, creamy, smooth consistency that glides on easily
Color: 43 Vivid Violet - Vibrant purple / vivid violet
Consistency: Liquid that applies smoothly and dries to velvety matte finish
Opacity: Fully opaque / high coverage
Scent: Fragrance with notes including Linalool, Limonene; described as smelling like "vanilla cake" by users
Finish: Matte / Velvety matte / Satin matte
Applicator: Flexible, slanted tip applicator with ultra-soft bristles
Packaging: Tube with wand applicator and cap
Net Weight: 7.7 ml / 0.26 fl oz
Storage: Store in a cool, dry place away from direct sunlight
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.
Twist: Twist the bottom of the tube to reveal the applicator wand.

For Precise, Flawless Application:

Start at the Center: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth .
Follow the Contour: Trace the natural shape of your lips, using the flexible slanted tip applicator for clean, precise lines .
Fill In Bottom Lip: Glide the applicator across your entire bottom lip .
Allow to Dry: Allow the product to dry completely for the best matte finish. Avoid pressing your lips together until fully dry.

For Enhanced Precision:

The flexible, slanted tip applicator with ultra-soft bristles makes it easy to contour and shape your lips without the need for a separate lip liner .

Pro Tips:

For a Matte Finish: Apply directly; the mousse-like formula dries to a comfortable velvety matte finish.
For a Softer Look: Apply a small amount to the center of the lips and blend outward with your fingertip for a blurred, stained effect.
For Sensitive Lips: The formula is dermatologist-tested and paraben-free . However, note that it contains fragrance which may be allergens for some individuals.
For Best Results: Pair with one of Maybelline's Color Sensational shaping lip liners for a perfect lip look.
For Longevity: Some users recommend using a lip liner before application to prevent colour bleeding and keep the application neat .

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Contains Fragrance Allergens: The formula contains fragrance ingredients including Linalool and Limonene , which may be allergens for some individuals. Review the full ingredient list before use if you have known sensitivities.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.
Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.
Expiration: Check the PAO (Period After Opening) symbol on the packaging (12 months). Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

Maybelline Color Sensational Vivid Matte Liquid Lipstick – 43 Vivid Violet

The 43 Vivid Violet shade is a vibrant purple that is amazingly pigmented and suits all cool skin tones . The flexible, slanted tip applicator with ultra-soft bristles makes it easy to contour and shape your lips for a flawless application .

Maybelline Color Sensational Vivid Matte Liquid Lipstick – 43 Vivid Violet

PRIMARY USES

1. Vivid Matte Liquid Lipstick for High-Impact Color

How it helps your lips: For the person who wants bold, statement-making lip color with a comfortable matte finish, this provides intense payoff in a single application. The mousse-like formula feels lightweight on the lips while delivering rich, vivid color that doesn’t feel heavy or cakey.

2. 43 Vivid Violet Vibrant Purple Shade

What it does: The 43 Vivid Violet shade is described as a vibrant purple, violet, or vivid purple color . This bright, eye-catching shade delivers a striking, fashion-forward look that commands attention . The colour is amazingly pigmented and suits all cool skin tones .

How it helps your lips: For the person who loves bold, vibrant purple lip colors that make a statement, this provides a vivid violet that stands out from the crowd. Users describe it as a “beautiful colour” that looks great on and is “amazingly pigmented” .

3. Velvety Matte Finish with Comfortable Wear

4. Flexible Slanted Tip Applicator for Precision

What it does: The flexible, slanted tip applicator with ultra-soft bristles makes it easy to contour and shape your lips . The slightly curved tip applicator allows you to shape your lips and contour with precision .

How it helps your lips: For the person who struggles with liquid lipsticks that bleed or require a steady hand, this provides a foolproof applicator that makes professional-looking results achievable at home. The innovative slanted tip allows users to line and fill lips seamlessly .

5. Enriched with Aloe for Nourishing Benefits

How it helps your lips: For the person who loves bold lip color but worries about drying or uncomfortable formulas, this provides a nourishing base that cares for lips while delivering vibrant color. The aloe infusion helps keep lips feeling soft and hydrated throughout wear.

6. Paraben-Free Formula

What it does: The formula is paraben-free, making it a cleaner choice for your makeup routine . It is also dermatologist-tested .

How it helps your lips: For the person with sensitive lips or those who prefer clean beauty products, this provides peace of mind that their lipstick is formulated without common irritants.

7. Long-Lasting Wear with Full Coverage

How it helps your lips: For the busy professional, student, or anyone with long days, this provides lipstick that stays looking fresh without constant checking. Some users note that the lipstick lasts throughout the day and is “great value for money” .

SECONDARY USES

1. Statement Lip Color: Use as your go-to lipstick for evenings out, parties, or any occasion where you want a bold, fashion-forward look.

2. Layering Base: Use as a base layer under clear lip gloss for a customized finish while maintaining the vivid color.

3. Blotted Lip Effect: For a softer, more diffused look, apply a small amount to the center of the lips and blend outward with your fingertip.

4. Cool-Toned Purple Alternative: Perfect for those who find warm reds or pinks unflattering and prefer cool-toned purple lip colors.

5. Everyday Bold Lip: For those who love unique lip colors, this vibrant violet shade works beautifully for daily wear as well as special occasions.

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York / Maybelline

Product Name: Color Sensational Vivid Matte Liquid Lipstick

Shade: 43 Vivid Violet / 43-vivid Purple

Shade Description: Vibrant purple, violet, vivid purple

Size: 7.7 ml / 0.26 fl oz

Product Type: Liquid lipstick

Finish: Matte / Velvety matte

Coverage: Full / High coverage

Key Benefits: Vivid color payoff, velvety matte finish, long-lasting wear, mousse-like texture, paraben-free

Formula Integrity: Paraben-free , dermatologist-tested

Packaging: Tube with slanted tip applicator

Container Type: Tube with flexible applicator wand

Item Model Number: 3600531414672

UPC/GTIN: 3600531414672

Product Dimensions: 1.7 x 1.7 x 9 cm

Item Weight: 7.7 g

Date First Available: 2017

Period After Opening (PAO): 12 months

Country of Origin: Varies by market

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Vivid matte pigments – deliver high-impact color payoff

Key Technology 2: Mousse-like texture – glides on smooth, dries to velvety matte finish

Key Technology 3: Flexible slanted tip applicator – easy contouring and shaping

Key Active 1: Aloe – moisturizing and soothing benefits

Key Active 2: Tocopherol (Vitamin E) – antioxidant benefits

May Contain (+/-): MICA, CI 45410 / RED 28 LAKE, CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 45380 / RED 22 LAKE, CI 15850 / RED 7, CI 15985 / YELLOW 6 LAKE, CI 42090 / BLUE 1 LAKE, CI 19140 / YELLOW 5 LAKE, CI 75470 / CARMINE

Primary Function: Long-lasting, high-pigment matte lip color

Application: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth. Glide the liquid lipstick across the entire bottom lip

Paraben-Free: Yes

Dermatologically Tested: Yes

Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Liquid in tube

Texture: Mousse-like, creamy, smooth consistency that glides on easily

Color: 43 Vivid Violet - Vibrant purple / vivid violet

Consistency: Liquid that applies smoothly and dries to velvety matte finish

Opacity: Fully opaque / high coverage

Scent: Fragrance with notes including Linalool, Limonene; described as smelling like "vanilla cake" by users

Finish: Matte / Velvety matte / Satin matte

Applicator: Flexible, slanted tip applicator with ultra-soft bristles

Packaging: Tube with wand applicator and cap

Net Weight: 7.7 ml / 0.26 fl oz

Storage: Store in a cool, dry place away from direct sunlight

Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.

Twist: Twist the bottom of the tube to reveal the applicator wand.

For Precise, Flawless Application:

Start at the Center: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth .

Follow the Contour: Trace the natural shape of your lips, using the flexible slanted tip applicator for clean, precise lines .

Fill In Bottom Lip: Glide the applicator across your entire bottom lip .

Allow to Dry: Allow the product to dry completely for the best matte finish. Avoid pressing your lips together until fully dry.