Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss – 76 Obsessed

Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss in 76 Obsessed is a high-impact lip gloss that delivers saturated vivid colour with strong lacquered shine . The 76 Obsessed shade is a light plum or “prune claire” (clear prune) colour, offering a beautiful, wearable plum that adds a bold yet sophisticated pop to any look .
The formula provides full, opaque coverage with a thick, glossy texture that creates a mirror-like shine . Users describe it as “glossy and thick, but not overly sticky” , though be aware that the consistency can be sticky and may transfer onto cups. The intense pigment has a staining effect, clinging to lips even after the glossy finish wears off .
Infused with nourishing ingredients including Squalane and Vitamin E, this gloss helps hydrate and condition lips while providing a stunning lacquered finish . Perfect for anyone seeking a high-shine plum gloss that combines bold colour with a comfortable, moisturising formula.
Description

Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss – 76 Obsessed

PRIMARY USES

1. High-Impact Lip Gloss for Lacquered Shine
What it does: A high-impact lip gloss that delivers saturated vivid colour with strong lacquered shine, melting onto the lips for a bold, sensual look . The super-saturated pigment technology provides opaque, mirror-like shine in a single swipe with the generous applicator . The formula is available in eight colour variants ranging from nude to dark berry tones .
How it helps your lips: For the person who loves the look of high-shine, glossy lips but doesn’t want to sacrifice colour intensity, this provides the best of both worlds—vivid pigmentation with a lacquered finish. The formula is designed to be more opaque than traditional glosses, giving you bold colour with intense shine.
2. 76 Obsessed Light Plum / Clear Prune Shade
What it does: The 76 Obsessed shade is described as a light plum or “prune claire” (clear prune) colour . It sits within the Vivid Hot Lacquer range, which spans from nude to dark berry tones, offering a beautiful, wearable plum shade that is versatile for various looks .
How it helps your lips: For the person who loves plum and berry tones but wants something more wearable than a deep, dark shade, this provides a lighter, more accessible plum that still offers bold colour payoff. The shade is described as “light” and “clear,” making it perfect for both everyday wear and special occasions.
3. Thick, Glossy Texture with Strong Shine
What it does: The formula is described as “glossy and thick, but not overly sticky” . It has a creamy consistency that glides on smoothly and provides a strong lacquered shine . However, multiple user reviews note that the product can be sticky—some describe it as “like putting a glue stick on your lips”  and note that hair can get caught on lips on windy days .
How it helps your lips: For the person who loves a true, wet-look gloss that stays shiny, this delivers that effect. However, be prepared for a sticky, tacky feel—the consistency is a trade-off for the high-shine, long-lasting finish.
4. Opaque, Full-Coverage Formula
What it does: The formula provides full coverage with high pigment colour that is completely opaque, unlike traditional sheer glosses . Users confirm that “the colour pay off is incredible. It is opaque and not sheer at all” . The intense pigment is described as “clinging to your lips even after going over it with makeup remover” .
How it helps your lips: For the person who hates the sheer, barely-there colour of traditional lip glosses, this provides an opaque, high-impact finish that rivals lipsticks. The colour is vibrant and intense, giving you bold, statement-making lips without the need for multiple layers.
5. Long-Lasting with Staining Effect
What it does: The formula provides intense, glossy colour that stays on the lips for several hours. Users report that the “glossy sheen might die down, but the intense pigment clings to your lips even after going over it with makeup remover” . However, some users note that it transfers heavily—”it doesn’t last and transfers to everything” , and “all you have to do is have a cup of tea/coffee and most of it has disappeared” .
How it helps your lips: For the person who wants a lip product that leaves a lasting tint even after the glossy finish wears off, this provides a staining effect that keeps your lips looking coloured throughout the day. However, be prepared for significant transfer and the need for touch-ups after eating or drinking.
6. Hydrating Formula with Nourishing Ingredients
What it does: The formula contains nourishing ingredients including Squalane, Tocopheryl Acetate (Vitamin E), Sodium Chondroitin Sulfate, and Atelocollagen to help hydrate and condition the lips . It is described as “very moisturizing” and “great for dry, flaky lips” .
How it helps your lips: For the person who worries that gloss will dry out their lips, this provides a hydrating formula that cares for lips while adding shine and colour. One reviewer notes, “My lips are always dry and flaky and this moisturizes instantly” .
7. Easy Application with Sponge Applicator
What it does: The product comes with a generous sponge applicator that allows for easy, even application, helping you achieve an ultimate lacquered look in a single swipe .
How it helps your lips: For the person who struggles with messy gloss application, the applicator provides control and precision, helping you achieve a clean, defined lip look with even coverage.

SECONDARY USES

1. Everyday Plum Lip Colour: Use as your go-to lipstick for work, school, or daily activities when you want a light plum shade with high-shine finish.
2. Lip Topper: Can be worn over matte lipsticks to add a glossy, lacquered finish without significantly altering the underlying colour.
3. Layering for Intensity: Apply one coat for full opaque coverage, or layer more thickly for extra shine and intensity.
4. Photo-Opp Gloss: The high-shine finish looks great in photos and for special events, even if the wear time is limited.
5. Moisturising Lip Treatment: Apply alone for a light plum tint with a healthy, glossy shine that hydrates lips throughout the day.
KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York
Product Name: Color Sensational Vivid Hot Lacquer Lip Gloss
Shade: 76 Obsessed / Obsessed #76
Shade Description: Light plum / prune claire (clear prune) 
Size: 7.7 ml / 0.17 fl oz 
Product Type: Lip gloss / lip lacquer
Finish: High-Glossy / Lacquered / Mirror-like shine 
Coverage: Full / Opaque 
Key Benefits: High-impact glossy finish, opaque colour, ultra-shiny, hydrating formula, staining effect
Special Ingredients: Squalane, Tocopheryl Acetate (Vitamin E), Sodium Chondroitin Sulfate, Atelocollagen 
Packaging: Transparent tube with black twist-off lid and sponge applicator
Container Type: Tube with wand applicator and cap
EAN: 5021044113827 
Product Code: 69680 
Item Number: 3600531393786 
Price: £2.50 - £8.49 depending on retailer 
Period After Opening (PAO): 24 months 
Country of Origin: Not specified

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Super-saturated pigment technology – opaque colour in a single swipe 
Key Technology 2: High-impact gloss formula – delivers lacquered, mirror-like shine 
Key Technology 3: Sponge applicator – easy, even application 
Key Active 1: Squalane – moisturising and conditioning benefits 
Key Active 2: Tocopheryl Acetate (Vitamin E) – antioxidant benefits 
Key Active 3: Sodium Chondroitin Sulfate – skin conditioning properties 
Key Active 4: Atelocollagen – moisturising benefits 
Full Ingredient List: Trimethylsiloxyphenyl Dimethicone, Octyldodecanol, Acrylic Acid/Isobutyl Acrylate/Isobornyl Acrylate Copolymer, Isododecane, Squalane, Polybutene, Silica Dimethyl Silylate, Octyldodecyl Neopentanoate, Alumina, Silica, Caprylyl Glycol, Caprylic/Capric Glycerides, Tocopheryl Acetate, Pentaerythrityl Tetraisostearate, Aluminum Hydroxide, Benzyl Alcohol, Butylene Glycol, Sodium Chondroitin Sulfate, Atelocollagen, Phenoxyethanol, Hexylene Glycol, Parfum/Fragrance 
May Contain (+/-): CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 45410 / Red 28 Lake, CI 77891 / Titanium Dioxide, CI 15850 / Red 7, CI 45380 / Red 22 Lake, Mica, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 19140 / Yellow 5 Lake 
Primary Function: High-impact, glossy lip colour with hydration
Application: Apply lip lacquer with the applicator wand in the centre of your upper lip and follow the contours of your mouth. Glide the lip lacquer across the entire bottom lip 
Wear Time: Transfers with eating/drinking; pigment stains lips 
Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Liquid in tube
Texture: Thick, creamy, glossy consistency; described as "glossy and thick, but not overly sticky" 
Colour: 76 Obsessed - Light plum / prune claire 
Consistency: Thick, syrup-like gel that applies smoothly but remains tacky
Opacity: Fully opaque / full coverage 
Finish: High-Glossy / Lacquered / Mirror-like shine 
Applicator: Sponge applicator wand 
Packaging: Transparent tube with black twist-off lid
Net Weight: 7.7 ml / 0.17 fl oz 
Storage: Store in a cool, dry place away from direct sunlight
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:
Prepare Lips: Start with clean, dry lips. Exfoliate if necessary. Due to the thick formula, ensure lips are smooth before application.
Twist: Twist the bottom of the tube to reveal the applicator wand.
For Precise, Flawless Application:
Start at the Centre: Apply lip lacquer with the applicator wand in the centre of your upper lip and follow the contours of your mouth .
Follow the Contour: Work from the centre to the outer edges of your lip, using the sponge applicator for even coverage.
Fill In Bottom Lip: Glide the lip lacquer across the entire bottom lip .
One Swipe is Enough: The formula provides full coverage in a single swipe .
For Enhanced Precision:
Use a lip liner pencil before application to create a crisp edge and prevent bleeding.
Apply in thin layers to avoid excessive stickiness and clumping.
Pro Tips:
For Maximum Shine: Apply a slightly thicker layer for an intense, lacquered, wet-look finish.
For Best Results: The formula is described as "very moisturizing"  and great for dry lips, so apply directly without lip balm underneath for best adhesion.
For Transfer: Be aware that the colour transfers onto cups and may require touch-ups after eating or drinking .
For Removal: Use a waterproof makeup remover or oil-based cleanser—the intense pigment can stain lips .
For Hair: Be cautious on windy days, as the sticky texture can cause hair to get caught on lips .
SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Contains Fragrance: The formula contains fragrance (Parfum), which may be an allergen for some individuals . Review the full ingredient list before use if you have known sensitivities.
Staining Potential: The intense pigment can stain lips and may be difficult to remove completely . Use a waterproof makeup remover or oil-based cleanser for best results.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.
Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.
Expiration: Check the PAO (Period After Opening) symbol on the packaging (24 months) . Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.