Maybelline Color Sensational Shaping Lip Liner – 110 Rich Wine

Maybelline Color Sensational Shaping Lip Liner in 110 Rich Wine is a creamy, highly pigmented lip liner that defines, shapes, and enhances the lips with intense plum color and a matte finish . The compact cream texture glides on effortlessly without tugging, creating a precise barrier that prevents lipstick from feathering and bleeding .
The 110 Rich Wine shade delivers rich, intense plum color payoff with high coverage, perfect for creating bold, sophisticated lip looks . The formula is long-lasting and transfer-resistant, keeping your lip color intact throughout the day . The pencil comes with a built-in sharpener for precision application, allowing you to maintain a clean, defined tip .
Free from parabens and alcohol, this lip liner is suitable for all skin types and can be used to outline lips, fill them in for a matte look, or slightly overdraw the natural lip line to create the illusion of fuller lips . Perfect for anyone seeking a creamy, long-wearing lip liner that combines precision with comfortable, all-day wear.
Description

Maybelline Color Sensational Shaping Lip Liner – 110 Rich Wine

PRIMARY USES

1. Defines and Shapes Lips with Precision
What it does: A creamy lip liner pencil with a compact cream texture that glides on effortlessly to outline and shape the lips with high color intensity . The formula provides a matte finish that helps lipstick stay exactly where it belongs, preventing feathering and bleeding .
How it helps your skin: For the person who struggles with lipstick that bleeds into fine lines or smudges outside the lip line, this provides a precise barrier that locks color in place. For anyone who wants their lipstick to look crisp and professionally applied, this means a liner that creates a clean, defined canvas for any lip color.
2. Intense Plum Color Payoff for Rich, Defined Lips
What it does: The 110 Rich Wine shade delivers an intense, highly pigmented plum color that enhances the natural lip contour with a single stroke . The color belongs to the plum family and provides full coverage with a creamy, blendable texture .
How it helps your skin: For the person who wants their lips to make a bold, sophisticated statement, this provides a rich wine-plum shade that complements a range of lipstick colors. For anyone who has struggled with lip liners that look patchy or sheer, this means a highly pigmented formula that delivers true, intense color in one application.
3. Prevents Lipstick Feathering and Smudging
What it does: The formula is designed to be transfer-resistant with long-lasting wear, creating a barrier that prevents lipstick from bleeding into fine lines around the mouth . The creamy texture fills in lip lines to keep color contained throughout the day.
How it helps your skin: For the person who has experienced lipstick that creeps into the fine lines around their lips, this provides a protective shield that keeps color exactly where it belongs. For anyone who wants all-day confidence in their lip look, this means a liner that works as insurance against smudging and feathering.
4. Creamy, Easy-Glide Texture for Smooth Application
What it does: The compact cream texture allows for effortless, drag-free application, hugging the natural shape of your lips . The formula is enriched with dimethicone, providing a silky smooth feel and great spreadability .
How it helps your skin: For the person who finds some lip liners dry, stiff, or difficult to apply, this provides a creamy, comfortable formula that glides on like a dream. For anyone who wants a quick, precise application without tugging at the delicate lip area, this means a liner that works with you, not against you.
5. Can Be Worn Alone for a Matte Lip Look
What it does: The creamy liner can be used to fill in the entire lip, providing a simple, all-over matte color that stands alone without lipstick . The finish is matte, giving a modern, sophisticated appearance.
How it helps your skin: For the person who prefers a natural, matte lip or wants to simplify their makeup routine, this provides a two-in-one product that functions as both liner and lip color. For anyone who loves the look of matte lips but finds traditional matte lipsticks too drying, this means a comfortable, creamy alternative.
6. Built-In Sharpener for Precision
What it does: The pencil comes with a built-in sharpener, allowing you to maintain a precise tip for detailed application . The automatic-style pencil eliminates the need for a separate sharpener.
How it helps your skin: For the person who wants versatility in their lip liner application, this provides the ability to create both fine, precise lines and thicker, bolder strokes. For anyone who appreciates convenience, this means you can always start with a fresh, clean tip without carrying an extra tool.
7. Can Be Used to Enhance Lip Shape and Volume
What it does: By slightly overdrawing the natural lip line, this liner can create the illusion of bigger, fuller lips . The creamy formula blends easily, allowing for seamless shaping.
How it helps your skin: For the person who desires fuller-looking lips without injections or plumping products, this provides a cosmetic solution that enhances natural shape. For anyone who wants to correct asymmetry or add volume to thin lips, this means a liner that can be used to sculpt and define.
8. Long-Lasting, Transfer-Resistant Formula
What it does: The formula is designed for long-lasting wear with no transfer, keeping lip color intact throughout the day . It adheres well to the lips and maintains its intensity without fading.
How it helps your skin: For the busy professional, student, or anyone with long days, this provides lip liner that stays put without constant checking or touch-ups. For anyone who has experienced lip color that fades or disappears by afternoon, this means a reliable formula that keeps your lip look fresh.
9. Formulated Without Parabens and Alcohol
What it does: The formula is free from parabens and alcohol, making it a gentler choice for the delicate lip area . It is suitable for all skin types.
How it helps your lips: For the person with sensitive lips or those who prefer cleaner beauty products, this provides peace of mind that their lip liner is formulated without common irritants. For anyone who wants to feel good about what they’re putting on their lips, this means a formula that prioritizes safety and comfort.

SECONDARY USES

1. Lip Shape Definition: Use to define the Cupid’s bow by drawing an X at the top center of the lips .
2. Lip Filler Effect: Slightly overdraw the natural lip line to create the illusion of bigger, fuller lips .
3. All-Over Lip Color: Fill in the entire lip with the liner for a matte, long-lasting lip look without lipstick .
4. Lipstick Base: Apply all over the lips as a base before lipstick to increase longevity and intensify color.
5. Corner Definition: Gently use the liner in lip corners and curves to define and shape the mouth .
6. Color Matching: Pair with matching lipstick for a cohesive look, or use with a lighter shade to create bolder definition .
7. Creamy Lip Liner Alternative: For those who find traditional pencil liners too dry, this creamy formula offers a more comfortable application experience.
8. On-the-Go Touch-Up: The pencil format with built-in sharpener makes it perfect for keeping in your purse for quick touch-ups.
KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York
Product Name: Color Sensational Shaping Lip Liner
Shade: 110 Rich Wine
Shade Description: Rich plum/wine color, intense plum family 
Size: 0.28 g - 0.4 g (varies by market) 
Product Type: Lip liner pencil
Finish: Matte / Cream 
Coverage: High / Intense color payoff 
Key Benefits: Defines and shapes lips, prevents feathering, long-lasting, transfer-resistant, creamy texture
Formula Integrity: Paraben-free, alcohol-free 
Packaging: Automatic pencil with built-in sharpener 
Container Type: Twist-up pencil (some markets) or sharpenable pencil with built-in sharpener
Color Number: 110
Country of Origin: Not specified

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Creamy, easy-glide texture – hugs natural lip shape for precision definition 
Key Technology 2: Transfer-resistant formula – prevents lipstick bleeding and feathering 
Key Technology 3: Built-in sharpener – maintains precise tip for detailed application 
Key Active 1: Dimethicone – provides silky smooth feel and great spreadability 
Key Active 2: Caprylyl Trimethicone – fills in fine lines to prevent lipstick bleeding 
Full Ingredient List: METHYL TRIMETHICONE, POLYETHYLENE, TRIMETHYLSILOXYSILICATE, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECANOL, PARAFFIN, ACRYLATES/DIMETHICONE COPOLYMER, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX, MAGNESIUM SILICATE, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, NYLON-12, KAOLIN, POLYISOBUTENE, ALUMINUM HYDROXIDE, TIN OXIDE, MAGNESIUM STEARATE, MALTODEXTRIN, CALCIUM SODIUM BOROSILICATE 
May Contain (+/-): MICA, CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 45410 / RED 28 LAKE, CI 15850 / RED 7 LAKE, CI 77742 / MANGANESE VIOLET, CI 42090 / BLUE 1 LAKE, CI 15850 / RED 6, CI 19140 / YELLOW 5 LAKE, CI 75470 / CARMINE 
Primary Function: Defining, shaping, and enhancing lip contour
Application: Outline lips along the natural lip line. Fill in entire lip for matte color, or pair with lipstick. Draw an X at top center to define Cupid's bow 
Wear Time: Long-lasting, transfer-resistant 
Paraben-Free: Yes 
Alcohol-Free: Yes 
Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Solid pencil
Texture: Creamy, smooth, compact cream texture 
Color: 110 Rich Wine - Rich plum/wine
Consistency: Creamy solid that glides on without tugging
Opacity: Fully opaque / high coverage 
Finish: Matte / Cream matte 
Applicator: Pencil tip with built-in sharpener 
Packaging: Pencil with cap, includes built-in sharpener
Net Weight: 0.28 g - 0.4 g 
Storage: Store in a cool, dry place away from direct sunlight. Cap tightly after use.
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs.

4. HOW TO USE

For First Time Use:
Prepare Lips: Start with clean, dry lips. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.
Sharpen if Needed: If using a sharpenable pencil, use the built-in sharpener to achieve a precise tip .
For Lip Definition:
Define Cupid's Bow: Draw an X at the top center of your lips to define the Cupid's bow .
Outline Lips: Gently trace the natural contour of your lips, following the curves and corners .
Fill In (Optional): Fill in the entire lip for a matte, long-lasting color that can be worn alone .
For Fuller-Looking Lips:
Slightly Overdraw: Gently trace slightly outside your natural lip line to create the illusion of bigger, fuller lips .
Blend: Use a lip brush or your fingertip to blend the edges for a natural look.
Fill In: Fill the entire lip area with the liner for a seamless, enhanced shape.
As a Lipstick Base:
Outline: Define the lips with the liner following the natural lip contour.
Fill In: Apply the liner all over the lips as a base.
Apply Lipstick: Apply matching or complementary lipstick on top for increased longevity and intensity .
Pro Tips:
For Precise Application: Use the built-in sharpener regularly to maintain a sharp tip for detailed application .
For a Natural Look: Softly use the liner only in the lip corners and curves rather than outlining the entire lip .
For Maximum Longevity: Fill the entire lip with liner before applying lipstick to create a long-wearing base.
For Color Matching: Pair 110 Rich Wine with matching wine or plum lipsticks for a cohesive look, or use with lighter shades to create bolder definition .
For Sensitive Lips: This liner is formulated without alcohol and parabens, making it suitable for sensitive lips .
SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.
Keep Out of Reach of Children: Store this product safely away from children .
Do Not Ingest: This product is not intended for ingestion. In case of accidental ingestion, seek immediate medical assistance .
Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.
Expiration: Check the PAO (Period After Opening) symbol on the packaging . Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs .
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.