Maybelline Color Sensational Creamy Mattes Lipstick – 970 Daring Ruby

Maybelline Color Sensational Creamy Mattes Lipstick in 970 Daring Ruby is a creamy matte lipstick that delivers intense, full-color payoff with a velvety matte finish . Part of Maybelline’s innovative Creamy Mattes collection, this shade has been formulated with pure pigments and hydrating oils to provide bold, statement-making color without the dryness often associated with matte lipsticks .

The formula is enriched with honey nectar to nourish and soften lips, while the creamy, smooth texture glides on effortlessly for full coverage in a single swipe . The specially designed bullet tip adapts perfectly to the contours of your lips, allowing for quick, easy, and precise application . The 970 Daring Ruby shade is a rich brick red with warm undertones, offering a classic, sophisticated red that complements a range of skin tones .

Dermatologically tested and paraben-free, this lipstick is a safe, comfortable choice for daily wear . Users confirm that it “doesn’t smudge at all” and “doesn’t need any touch-ups,” making it perfect for anyone seeking a long-wearing, comfortable red lip color that can keep up with their busy lifestyle .

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Description

Maybelline Color Sensational Creamy Mattes Lipstick – 970 Daring Ruby

PRIMARY USES

1. Creamy Matte Formula for Bold, Intense Color

What it does: A creamy matte lipstick formulated with pure pigments that deliver intense, full-color payoff with a velvety matte finish . The revolutionary formula combines hydrating oils with matte powders to create a rich, creamy texture that glides on smoothly without tugging or pulling on the lips .
How it helps your lips: For the person who loves the look of matte lips but has experienced dryness, cracking, or discomfort with traditional matte lipsticks, this provides a comfortable, creamy matte that doesn’t dry out or crack the lips . One reviewer confirms there is “no drying or crumbling” with this formula .

2. 970 Daring Ruby Rich Brick Red Shade

What it does: The 970 Daring Ruby shade is described as a brick red or “matte brick” color with warm undertones . This sophisticated red delivers intense, vibrant color that adds confidence and boldness to any look. A reviewer describes it as a “beautiful touch of red on the lips” .
How it helps your lips: For the person who wants a classic, statement-making red lip that stands out without being overly bright or orange, this provides a warm, brick-toned red that is both sophisticated and eye-catching. The shade is described as “the best red lipstick” by users .

3. Enriched with Honey Nectar and Nourishing Oils

What it does: The formula is enriched with honey nectar (Mel) and hydrating oils that help to condition and soften lips, preventing the dryness often associated with matte lipsticks . The combination of sesame seed oil, honey, and Vitamin E works to keep lips feeling comfortable and nourished throughout wear .
How it helps your lips: For the person who wears lipstick daily and worries about lip health, this provides a formula that actively cares for lips while delivering beautiful color. Users report that the lipstick “doesn’t dry out the lips” and is “very comfortable” to wear .

4. Long-Lasting, Transfer-Resistant Wear

What it does: The long-wearing formula provides intense color that stays put, with users reporting that the color remains vibrant and doesn’t smudge throughout the day . The formula is designed to be transfer-resistant and long-lasting without requiring constant touch-ups .
How it helps your lips: For the busy professional, student, or anyone with long days, this provides lipstick that stays looking fresh without constant checking. A user confirms that “it doesn’t smudge at all and doesn’t need any touch-ups—at the end of the night it looks like you’ve just put it on” .

5. Dermatologically Tested and Paraben-Free

What it does: The formula has undergone dermatological testing to ensure safety and suitability for use on the lips . It is also paraben-free, making it a cleaner choice for your makeup routine .
How it helps your lips: For the person with sensitive lips or those who prefer clean beauty products, this provides peace of mind that their lipstick is formulated without common irritants and has been professionally evaluated for safety.

6. Unique Lip-Hugging Bullet for Easy Application

What it does: The specially designed bullet tip adapts perfectly to the contours of your lips, allowing for quick, easy, and precise application without the need for a lip liner . The shape hugs the curves of your lips for a flawless finish in one swipe.
How it helps your lips: For the person who struggles with lipsticks that bleed or require a steady hand, this provides a foolproof design that makes professional-looking results achievable at home. For anyone who wants a quick, precise application, this means a lipstick that applies perfectly on the first try.

SECONDARY USES

1. Statement Lip Color: Use as your go-to lipstick for work, parties, or any occasion where you want to make a bold impression.

2. Layering Base: Use as a base layer under clear lip gloss for a customized finish while maintaining the creamy matte color.

3. Lip Liner Substitute: Apply carefully along the lip line using the bullet’s edge for definition without a separate liner.

4. Blotted Lip Effect: For a softer, more diffused look, apply a small amount to the center of the lips and blend outward with your fingertip.

5. Everyday Red Lip: For those who love classic red lips, this shade works beautifully for daily wear as well as special occasions.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York / Maybelline
Product Name: Color Sensational Creamy Mattes Lipstick / Colour Sensational Creamy Matte Lipstick
Shade: 970 Daring Ruby / Daring Ruby
Shade Description: Brick red / matte brick / classic red with warm undertones
Size: 4.2 g - 5 ml (varies by market)
Product Type: Lipstick
Finish: Matte / Creamy matte / Velvety matte
Coverage: Full / High coverage
Key Benefits: Intense color payoff, creamy matte texture, long-lasting wear, transfer-resistant, dermatologically tested, paraben-free
Formula Integrity: Dermatologically tested, paraben-free
Special Ingredients: Honey nectar (Mel), sesame seed oil, Vitamin E (Tocopheryl Acetate), peptides
Packaging: Lipstick bullet in tube
Container Type: Twist-up lipstick bullet with cap
Item Number: 3600531224509
Product Dimensions: 2.2 x 2.2 x 7.5 cm (approx.)
Item Weight: 0.025 kg
Release Date: September 2015
Country of Origin: Varies by market

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Pure pigment formula – delivers intense, full-color payoff
Key Technology 2: Hydrating oil infusion – prevents drying and cracking associated with matte lipsticks
Key Technology 3: Lip-hugging bullet design – adapts to lip contours for easy application
Key Active 1: Mel / Honey – provides moisture, repairs and softens lips
Key Active 2: Sesamum Indicum Seed Oil / Sesame Seed Oil – nourishes and conditions
Key Active 3: Tocopheryl Acetate (Vitamin E) – antioxidant benefits
Full Ingredient List: ISONONYL ISONONANOATE, OCTYLDODECANOL, OLEYL ERUCATE, SILICA, CERA ALBA / BEESWAX, PHENYL TRIMETHICONE, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX, SYNTHETIC WAX, SESAMUM INDICUM OIL / SESAME SEED OIL, PEG-45/DODECYL GLYCOL COPOLYMER, KAOLIN, DISTEARDIMONIUM HECTORITE, DIMETHICONE, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ALUMINA, BENZYL ALCOHOL, MEL / HONEY, PARFUM / FRAGRANCE
May Contain (+/-): MICA, CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77499 / IRON OXIDES, CI 15850 / RED 7, CI 45410 / RED 28 LAKE, CI 45380 / RED 22 LAKE, CI 15985 / YELLOW 6 LAKE, CI 42090 / BLUE 1 LAKE
Primary Function: Long-lasting, high-pigment matte lip color
Application: Step 1: Apply lipstick to the center of your upper lip and follow the contours of your mouth. Step 2: Glide the lipstick across the entire bottom lip
Wear Time: Long-lasting
Transfer-Resistant: Yes
Dermatologically Tested: Yes
Paraben-Free: Yes
Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Solid lipstick bullet
Texture: Creamy, smooth, velvety texture that glides on easily without tugging
Color: 970 Daring Ruby - Brick red / classic red with warm undertones
Consistency: Creamy solid that applies smoothly
Opacity: Fully opaque / high coverage
Scent: Fragrance with notes including Parfum / Fragrance, Hexyl Cinnamal, Coumarin, Limonene, Linalool, Anise Alcohol
Finish: Matte / Creamy matte / Velvety matte
Packaging: Standard lipstick tube
Net Weight: 4.2 g - 5 ml
Storage: Store in a cool, dry place away from direct sunlight
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains beeswax (Cera Alba) and fragrance ingredients which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.
Twist: Twist the bottom of the lipstick bullet to reveal a small amount of product.

For Precise, Flawless Application:

Start at the Center: Apply lipstick starting at the center of your upper lip, following the contours of your mouth .
Follow the Contour: Trace the natural shape of your lips, using the edge of the bullet for clean lines. The specially designed tip adapts perfectly to your lips .
Fill In Bottom Lip: Glide the lipstick across your entire bottom lip .
Repeat: Continue applying until achieving the desired color payoff.

For Enhanced Precision:

For a particularly precise result, first trace the lip contour with a lip liner and then fill in with the lipstick.

For Fuller Lip Effect:

To create the illusion of fuller lips, add a touch of Dream Lumi Touch to your cupid's bow and in the center of your lips .

Pro Tips:

For a Matte Finish: Apply directly; the formula dries to a comfortable creamy matte finish.
For a Softer Look: Apply to the center of the lips and blend outward with your fingertip for a blurred, stained effect.
For Sensitive Lips: The formula is dermatologically tested and paraben-free . However, note that it contains beeswax and fragrance which may be allergens for some individuals.
For Removal: Remove with a waterproof bi-phase makeup remover .
For Best Results: This lipstick is designed to be "a prova di smorfie" (smorfie-proof), meaning it stays put through all the facial expressions of your day .

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Contains Beeswax and Fragrance: The formula contains beeswax (Cera Alba) and fragrance ingredients including Hexyl Cinnamal, Coumarin, Limonene, Linalool, and Anise Alcohol, which may be allergens for some individuals . Review the full ingredient list before use if you have known sensitivities.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.
Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.
Expiration: Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

Maybelline Color Sensational Creamy Mattes Lipstick – 970 Daring Ruby

Maybelline Color Sensational Creamy Mattes Lipstick – 970 Daring Ruby

PRIMARY USES

1. Creamy Matte Formula for Bold, Intense Color

2. 970 Daring Ruby Rich Brick Red Shade

What it does: The 970 Daring Ruby shade is described as a brick red or “matte brick” color with warm undertones . This sophisticated red delivers intense, vibrant color that adds confidence and boldness to any look. A reviewer describes it as a “beautiful touch of red on the lips” .

How it helps your lips: For the person who wants a classic, statement-making red lip that stands out without being overly bright or orange, this provides a warm, brick-toned red that is both sophisticated and eye-catching. The shade is described as “the best red lipstick” by users .

3. Enriched with Honey Nectar and Nourishing Oils

How it helps your lips: For the person who wears lipstick daily and worries about lip health, this provides a formula that actively cares for lips while delivering beautiful color. Users report that the lipstick “doesn’t dry out the lips” and is “very comfortable” to wear .

4. Long-Lasting, Transfer-Resistant Wear

What it does: The long-wearing formula provides intense color that stays put, with users reporting that the color remains vibrant and doesn’t smudge throughout the day . The formula is designed to be transfer-resistant and long-lasting without requiring constant touch-ups .

5. Dermatologically Tested and Paraben-Free

What it does: The formula has undergone dermatological testing to ensure safety and suitability for use on the lips . It is also paraben-free, making it a cleaner choice for your makeup routine .

How it helps your lips: For the person with sensitive lips or those who prefer clean beauty products, this provides peace of mind that their lipstick is formulated without common irritants and has been professionally evaluated for safety.

6. Unique Lip-Hugging Bullet for Easy Application

What it does: The specially designed bullet tip adapts perfectly to the contours of your lips, allowing for quick, easy, and precise application without the need for a lip liner . The shape hugs the curves of your lips for a flawless finish in one swipe.

SECONDARY USES

1. Statement Lip Color: Use as your go-to lipstick for work, parties, or any occasion where you want to make a bold impression.

2. Layering Base: Use as a base layer under clear lip gloss for a customized finish while maintaining the creamy matte color.

3. Lip Liner Substitute: Apply carefully along the lip line using the bullet’s edge for definition without a separate liner.

4. Blotted Lip Effect: For a softer, more diffused look, apply a small amount to the center of the lips and blend outward with your fingertip.

5. Everyday Red Lip: For those who love classic red lips, this shade works beautifully for daily wear as well as special occasions.

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York / Maybelline

Product Name: Color Sensational Creamy Mattes Lipstick / Colour Sensational Creamy Matte Lipstick

Shade: 970 Daring Ruby / Daring Ruby

Shade Description: Brick red / matte brick / classic red with warm undertones

Size: 4.2 g - 5 ml (varies by market)

Product Type: Lipstick

Finish: Matte / Creamy matte / Velvety matte

Coverage: Full / High coverage

Key Benefits: Intense color payoff, creamy matte texture, long-lasting wear, transfer-resistant, dermatologically tested, paraben-free

Formula Integrity: Dermatologically tested, paraben-free

Special Ingredients: Honey nectar (Mel), sesame seed oil, Vitamin E (Tocopheryl Acetate), peptides

Packaging: Lipstick bullet in tube

Container Type: Twist-up lipstick bullet with cap

Item Number: 3600531224509

Product Dimensions: 2.2 x 2.2 x 7.5 cm (approx.)

Item Weight: 0.025 kg

Release Date: September 2015

Country of Origin: Varies by market

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Pure pigment formula – delivers intense, full-color payoff

Key Technology 2: Hydrating oil infusion – prevents drying and cracking associated with matte lipsticks

Key Technology 3: Lip-hugging bullet design – adapts to lip contours for easy application

Key Active 1: Mel / Honey – provides moisture, repairs and softens lips

Key Active 2: Sesamum Indicum Seed Oil / Sesame Seed Oil – nourishes and conditions

Key Active 3: Tocopheryl Acetate (Vitamin E) – antioxidant benefits

May Contain (+/-): MICA, CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77499 / IRON OXIDES, CI 15850 / RED 7, CI 45410 / RED 28 LAKE, CI 45380 / RED 22 LAKE, CI 15985 / YELLOW 6 LAKE, CI 42090 / BLUE 1 LAKE

Primary Function: Long-lasting, high-pigment matte lip color

Application: Step 1: Apply lipstick to the center of your upper lip and follow the contours of your mouth. Step 2: Glide the lipstick across the entire bottom lip

Wear Time: Long-lasting

Transfer-Resistant: Yes

Dermatologically Tested: Yes

Paraben-Free: Yes

Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Solid lipstick bullet

Texture: Creamy, smooth, velvety texture that glides on easily without tugging

Color: 970 Daring Ruby - Brick red / classic red with warm undertones

Consistency: Creamy solid that applies smoothly

Opacity: Fully opaque / high coverage

Scent: Fragrance with notes including Parfum / Fragrance, Hexyl Cinnamal, Coumarin, Limonene, Linalool, Anise Alcohol

Finish: Matte / Creamy matte / Velvety matte

Packaging: Standard lipstick tube

Net Weight: 4.2 g - 5 ml

Storage: Store in a cool, dry place away from direct sunlight

Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains beeswax (Cera Alba) and fragrance ingredients which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.

Twist: Twist the bottom of the lipstick bullet to reveal a small amount of product.

For Precise, Flawless Application:

Start at the Center: Apply lipstick starting at the center of your upper lip, following the contours of your mouth .

Follow the Contour: Trace the natural shape of your lips, using the edge of the bullet for clean lines. The specially designed tip adapts perfectly to your lips .

Fill In Bottom Lip: Glide the lipstick across your entire bottom lip .

Repeat: Continue applying until achieving the desired color payoff.

For Enhanced Precision:

For a particularly precise result, first trace the lip contour with a lip liner and then fill in with the lipstick.

For Fuller Lip Effect: