L’ORÉAL BLOND STUDIO 7 CLAY LIGHTENING POWDER

L’ORÉAL BLOND STUDIO 7 CLAY LIGHTENING POWDER

PRIMARY USES

1. Ammonia-Free Clay Lightener with 19% Clay for Stretchy, Flexible Texture

• What it does: This professional lightening powder is formulated with 19% clay, creating a stretchy, elastic texture that provides excellent adherence and control during application . The clay-based formula is ammonia-free and lifts hair up to 7 levels, delivering a premium French balayage experience with seamless, natural-looking results .

• How it helps your hair: For the person who wants to achieve a sunkissed, natural-looking blonde without the harsh effects of ammonia, this provides a gentler lightening experience. For anyone concerned about damage during the lightening process, the clay formula offers lift control and predictable results while maintaining the integrity of the hair fiber.

2. Formulated with Stretchy Texture for Ideal Balayage and Freehand Painting

• What it does: The 19% clay formula creates a stretchy, workable texture that is specifically designed for freehand painting techniques such as balayage, ombre, and open-air lightening . The thick, non-drip consistency ensures the product stays exactly where it is applied, providing excellent adherence and preventing migration to unwanted areas .

• How it helps your hair: For the stylist performing detailed balayage and freehand techniques, this provides a controllable, non-drip formula that enables artistic, precise application. For the client, the clay consistency ensures the lightener stays exactly where the stylist intends, resulting in beautifully blended, natural-looking dimension with no harsh demarcation lines.

3. Lifts Hair Up to 7 Levels with Gentle, Predictable Results

• What it does: This lightener lifts hair up to 7 levels while providing lift control for a natural sunkissed effect . The formula delivers a gentle level of lift with predictable, even results, making it ideal for creating soft, well-blended balayage and seamless transitions between lightened and natural strands .

• How it helps your hair: For the person seeking a natural-looking blonde transformation without harsh lines or demarcation, this provides controlled lifting that creates a seamless, lived-in look. For anyone who has experienced uneven or patchy lightening results, this means a formula that delivers consistent, predictable lift across all sections.

4. Ammonia-Free with Pleasant Fragrance

• What it does: This lightening powder is formulated without ammonia, providing a more pleasant experience for both the stylist and the client during the lightening service . The formula features a pleasant fragrance that helps minimize the strong chemical odors typically associated with lightening services .

• How it helps your hair: For the person sensitive to strong chemical odors or who finds traditional lightening services unpleasant, this provides a more tolerable, comfortable experience. For stylists who perform lightening services daily, this means a more pleasant working environment without compromising on lifting power.

5. Ideal for French Balayage with No Demarcation

• What it does: The formula is specifically designed to create on-trend natural results with no demarcation, making it the perfect choice for French balayage techniques . The lightener provides excellent lift control, allowing stylists to achieve soft, graduated transitions between lightened and natural hair .

• How it helps your hair: For the person wanting a natural, sunkissed look that grows out beautifully without obvious regrowth lines, this provides a lightener specifically designed for that purpose. For anyone seeking low-maintenance blonde with soft, blended dimension, this means a service that looks fresh for longer between salon visits.

6. Compatible with 20, 30, and 40 Volume Developers

• What it does: This lightening powder can be mixed with Majicrème Developer in 20-volume (6%), 30-volume (9%), or 40-volume (12%) concentrations, depending on the desired level of lift and application technique . Different mixing ratios can be used for different techniques: 1:1.5 to 1:2 for off-scalp application, and 1:2 to 1:3 for on-scalp application .

• How it helps your hair: For the stylist, this provides flexibility to customize the lightening power and consistency based on the client’s starting level, hair condition, and desired outcome. For the client, it means their stylist has the right tools to achieve their ideal blonde safely and effectively.

7. Versatile for Multiple Lightening Techniques

• What it does: This multi-technique lightener can be used for French balayage, foil highlights, global on-scalp lightening, and other freehand painting techniques . The stretchy texture adapts to different application methods, allowing the colorist the flexibility to perform any blonde service .

• How it helps your hair: For the client, this versatility means their stylist can use one high-quality product for any lightening service they desire. For the stylist, it means stocking one product that performs excellently across all lightening techniques.

8. Maximum Development Time of 50 Minutes Without Heat

• What it does: The recommended maximum development time is 50 minutes, with no heat required during processing . This time frame allows the lightener to achieve up to 7 levels of lift without rushing, ensuring optimal results .

• How it helps your hair: For the client, this provides a predictable service time that allows for optimal lightening without the need for potentially damaging heat. For the stylist, it enables efficient salon scheduling while ensuring the lightener has adequate time to reach full lifting potential.

9. Available in Professional 500g Size

• What it does: This 500g (17.6 oz) professional size powder is designed for salon use, offering sufficient product volume for multiple lightening services . The packaging ensures product freshness and ease of dispensing in a busy salon environment.

• How it helps your hair: For salons, this provides a cost-effective supply of a staple lightening product. For the client, it means their stylist always has fresh, consistent product available for their lightening service.

SECONDARY USES

1. French Balayage and Freehand Painting: Hand paint the lightener using a brush for natural, graduated highlights with a lived-in, beachy look using a 1:1.5 to 1:2 mixing ratio . For the person wanting a soft, natural-looking blonde with dimension and minimal maintenance, this provides the perfect technique for achieving sun-kissed, seamless results.

2. Foil Highlighting Techniques: Use with 1:1.5 to 1:2 mixing ratio for enclosed foil techniques to create bright, defined highlights that pop against darker base colors, using 20 or 30 volume developer . For the person seeking a more dramatic, high-contrast blonde or dimensional color, this enables precise, controlled lightening in a professional foil setting.

3. Global On-Scalp Lightening: Apply using a 1:2 to 1:3 mixing ratio with 20 or 30 volume developer for an all-over, uniform blonde transformation on natural or virgin hair . For the person wanting to go fully blonde from a darker starting level, this provides the lift needed for an even, all-over lightening result.

4. Toning Companion: After achieving desired lift, always tone the lightened hair using Dia Light by L’Oréal Professionnel for the perfect, balanced blonde finish with enhanced shine . For the person who wants to eliminate unwanted yellow or brassy tones after lightening, this provides the essential next step for achieving a cool, polished blonde.

5. Custom Consistency for Different Techniques: Adjust the mixing ratio from 1:1.5 (for thicker, non-drip paste ideal for balayage) to 1:3 (for thinner consistency suitable for full-head on-scalp application) . For the stylist performing multiple service types daily, this means one product can be adapted to achieve the exact consistency needed for any technique.

6. Heat-Free Lightening: Process without added heat for 30-50 minutes, checking frequently to achieve desired level of lift . For the person concerned about heat damage during chemical services, this provides effective lightening without the need for additional thermal stress on the hair.