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L’Oréal Dia Light 10.12 Platinum Ash Iridescent Blonde Hair Color

L'Oréal Dia Light 10.12 Platinum Ash Iridescent Blonde Hair Color — also known as "Frosty Pearl" — is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it delivers 2x more hydration, up to 82% glossier color, and up to 3x less breakage after bleach while leaving hair 30% more conditioned. The 10.12 shade delivers a cool, pearlescent ash finish with iridescent reflects, perfect for neutralizing warm undertones, toning highlights and balayage, and achieving a clean platinum blonde look. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 2–20 minutes. Not for grey coverage. For professional use only.