Medium Blonde Irisé Gold

L'Oréal Professionnel iNOA 7.23 Iridescent Golden Blonde is an ammonia-free permanent hair color powered by a unique patented Oil Delivery System (ODS) technology containing 60% oil, delivering high-impact color, up to 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 100% white hair coverage and up to 3 levels of lift .

The 7.23 Iridescent Golden Blonde shade—also described as Medium Blonde Irisé Gold—delivers a luminous, multi-dimensional finish with warm, light-catching gold and pearl tones, making it an ideal choice for clients seeking a fresh, vibrant golden blonde with beautiful iridescence . The formula provides -43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .

The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .

Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume or 30-volume, depending on desired lift. For virgin hair, full development time is 35 minutes at room temperature . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with a fundamental family shade for optimal coverage .

This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 7.23 Iridescent Golden Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo. Always perform a patch test 48 hours before any coloring service .