Ash Blonde Hair Dye

L'Oréal  INOA 7.1 Ash Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology with 60% oil. This cool, neutralized ash blonde shade eliminates unwanted warm and brassy undertones for a sophisticated, modern finish, with up to 3 levels of lift and 100% grey coverage. The vegan formula offers 48% more shine, 43% less hair porosity, and +20% scalp hydration, with results lasting up to 6 weeks. Mix 1:1 with iNOA Oil Developer (10, 20, or 30-volume) and process for 35 minutes. For professional use only.