Allure Readers Choice

Maybelline Great Lash Mascara is the legendary, award-winning mascara that has been a beloved classic for decades . Featuring a lash-doubling formula and lash-building brush, this mascara glides on smooth to create a full-lash look with lots of volume, no clumps, and no mess .

The gentle, hypoallergenic formula conditions as it thickens to create fuller, longer-looking lashes without clumping . The buildable formula allows you to layer multiple coats for customized intensity, from natural definition to dramatic volume .

Hypoallergenic and ophthalmologist tested, this mascara is safe for sensitive eyes and suitable for contact lens wearers . The washable formula removes easily with soap and water or makeup remover . Perfect for anyone seeking a classic, reliable mascara that delivers beautiful volume and timeless results with every application.