40 Believer

Maybelline SuperStay Matte Ink Liquid Lipstick in 40 Believer is a long-wearing, high-performance liquid lipstick that delivers up to 16 hours of intense, waterproof, transfer-proof matte color . The 40 Believer shade is a sophisticated purple mauve nude that is versatile enough for all skin tones, making it a must-have for any makeup collection .

The unique arrow-shaped precision tip applicator allows for effortless, controlled application, enabling you to trace the contours of your lips for a flawless, sharp finish without the need for a separate lip liner . The iconic longwear formula features an elastic ink technology that locks in color, providing a smudge-proof, transfer-proof, and kiss-proof finish that feels and looks fresh all day .

Once applied, the creamy, aloe-infused formula dries down to a comfortable matte finish that resists smudging, transferring, and fading, ensuring your lip look stays fresh and flawless from morning to night . Perfect for anyone seeking bold, long-wearing mauve lip color that can keep up with their busy lifestyle.