L’ORÉAL PARIS ELVIVE COLOUR PROTECT CONDITIONER

L’ORÉAL PARIS ELVIVE COLOUR PROTECT CONDITIONER

PRIMARY USES

1. Preserves Colour Vibrancy for Up to 40 Washes

• What it does: This conditioner is specifically formulated for coloured or highlighted hair, preserving the intensity and vibrancy of first-day colour for up to 40 washes . Enriched with Pure Vitamin Cg + UV filters, it helps prolong colour vibrancy and protects the hair fibre against UV aggressors, keeping your colour looking fresh and true for longer .

• How it helps your hair: For the person who invests time and money in colouring their hair, this provides lasting protection that extends the life of your colour, saving you from frequent touch-ups. For anyone who has watched their vibrant shade fade too quickly, this means a conditioner that keeps your colour looking salon-fresh wash after wash.

2. Powered by Pure Vitamin Cg + UV Filters for Sun Protection

• What it does: The formula is powered with Pure Vitamin Cg (a vitamin C derivative known for its powerful antioxidant properties in skincare) combined with UV filters to help protect your colour and shield your hair against UV aggressors . Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine—this conditioner helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant .

• How it helps your hair: For the person who spends time outdoors or uses heat styling tools regularly, this provides defence against the environmental factors that cause colour to fade. For anyone who has experienced their colour turning brassy or fading after time in the sun, this means a conditioner that defends against that specific type of damage.

3. 84% Colour Preservation After 40 Washes

• What it does: Clinical testing shows that 84% of hair colour is preserved even after 40 washes and 200 hours of UV exposure when using the Colour Protect Shampoo and Conditioner together . Hair colour appears vibrant and radiant for longer, with colour radiance and intense softness preserved and prolonged.

• How it helps your hair: For the person who wants proof, not promises, this provides clinical data that demonstrates real results. For anyone who has been disappointed by colour-protecting claims before, this means a conditioner backed by testing that shows it actually works.

4. Deeply Nourishes with Enriched Formula

• What it does: The formula features a concentrated blend of active nourishing ingredients that bathe the hair and transform its surface, leaving hair feeling soft, smooth, and radiant . Enriched with red peony and UV filters, this caring conditioner nourishes, brightens, and protects coloured hair, preserving colour vibrancy and intense softness . Hair feels voluptuous to the touch.

• How it helps your hair: For the person whose coloured hair feels dry, brittle, or lacks shine, this provides deep nourishment that restores softness and a healthy look. For anyone who wants their hair to feel as good as it looks, this means a conditioner that hydrates and repairs while it protects colour.

5. Hair is Sunproof & Waterproof

• What it does: The formula makes hair sunproof and waterproof, helping to protect coloured hair from fading caused by sun exposure and washing . The Colour-Seal technology seals colour inside the fibre, maintaining colourants in place so they don’t wash away with each shampoo.

• How it helps your hair: For the person who lives an active lifestyle or spends time outdoors, this provides confidence that their colour will stay vibrant despite sun and water exposure. For anyone who wants their colour to survive frequent washing, summer holidays, and outdoor activities, this means a conditioner that delivers on its promises.

6. Suitable for All Hair Types and Textures

• What it does: This conditioner is suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily . The versatile formula works across different hair structures without weighing hair down or leaving residue.

• How it helps your hair: For the person with textured or curly coloured hair who struggles to find conditioners that work for their specific hair type, this provides an inclusive formula designed for everyone. For anyone who wants a single reliable conditioner for the whole family despite different hair textures, this means a versatile option that performs across the board.

7. Eco-Conscious Packaging with 100% Recycled Plastic

• What it does: The bottle is made of 100% recycled plastic (excluding cap, dyes, and additives) and is 100% recyclable . The new bottle design uses up to 20% less plastic compared to the previous bottle. Because our planet is worth it, this sustainable packaging reduces environmental impact .

• How it helps your hair: For the person who cares about their environmental footprint, this provides a salon-quality conditioner that doesn’t come at the planet’s expense. For anyone who wants to make more sustainable choices in their beauty routine, this means a product that performs well while reducing plastic waste.

SECONDARY USES

1. Complete Colour Protection System Step: Use as the second step in the full Elvive Colour Protect system, after Colour Protect Shampoo. For best results and even more care and protection, follow with Colour Protect Masque and finish with Colour Protect Spray for lasting colour and radiance.

2. Pre-Sun Exposure Prep: Apply before spending time outdoors to activate the UV filters and provide an extra layer of protection for your colour-treated hair. For anyone heading to the beach or on summer holiday, this provides essential protection for coloured hair.

3. Detangling Aid: Apply to wet hair after shampooing, focusing on lengths and ends, to help reduce tangles and make hair easier to comb through without causing breakage . For the person whose coloured hair tangles easily, this means a conditioner that makes post-wash detangling smooth and painless.

4. Travel Companion: Available in multiple sizes including 300ml, 340ml, 400ml, 500ml, and 800ml bottles, making it suitable for both travel and home use. For anyone who travels frequently, this means reliable colour protection wherever you go.

5. Post-Salon Maintenance: Use immediately after a fresh colour service to lock in the new shade and extend the life of your salon visit. For the person who wants their professional colour to last as long as possible, this means starting protection from day one.