Maybelline SuperStay Matte Ink Liquid Lipstick – 80 Ruler

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Maybelline SuperStay Matte Ink Liquid Lipstick in 80 Ruler is a long-wearing, high-performance liquid lipstick that delivers up to 16 hours of intense, waterproof, transfer-proof matte color . The 80 Ruler shade is a vibrant purple-red or pink-blush matte, offering a bold, statement-making color that is perfect for those who love dramatic, eye-catching lip shades .

The unique arrow-shaped precision tip applicator allows for effortless, controlled application, enabling you to trace the contours of your lips for a flawless, sharp finish without the need for a separate lip liner . The iconic longwear formula features an elastic ink technology that locks in color, providing a smudge-proof, transfer-proof, and kiss-proof finish that feels and looks fresh all day .

Once applied, the creamy, dermatologically tested formula dries down to a comfortable matte finish that resists smudging, transferring, and fading, ensuring your lip look stays fresh and flawless from morning to night . User reviews confirm it’s a “beautiful color” that “goes on well” and “lasts all day” . Perfect for anyone seeking a long-wearing, vibrant purple-red lip color that can keep up with their busy lifestyle.

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Maybelline SuperStay Matte Ink Liquid Lipstick – 80 Ruler

PRIMARY USES

1. Long-Wearing Matte Liquid Lipstick for All-Day Color

What it does: A super-saturated liquid lipstick that delivers up to 16 hours of flawless, color-intense matte finish . The iconic longwear formula features an elastic ink technology that locks in color, providing a smudge-proof, transfer-proof, and kiss-proof finish that feels and looks fresh all day . It is waterproof, food-resistant, and suitable for all skin types .
How it helps your lips: For the person who is tired of lipstick fading, transferring onto coffee cups, or disappearing after meals, this provides a worry-free formula that stays exactly where you put it. For anyone who wants to apply their lipstick once and forget about it for the rest of the day, this means a reliable, long-wearing solution that doesn’t require constant checking or touch-ups.

2. 80 Ruler Vibrant Purple-Red Shade

What it does: The 80 Ruler shade is described as a purple-red or pink-blush matte shade with highly concentrated pigments that provide full coverage in a single application . This versatile, vibrant color delivers a sophisticated, velvety matte finish that complements a range of skin tones .
How it helps your lips: For the person who loves bold, vibrant purple-red tones that make a statement, this provides a shade that is both edgy and sophisticated. User reviews confirm it’s a “beautiful color” that “goes on well” and “lasts all day even when I drink and eat” .

3. Unique Arrow Precision Applicator for Flawless Application

What it does: The unique arrow-shaped precision tip applicator allows for effortless, controlled application, enabling you to trace the contours of your lips with accuracy . The applicator glides on smoothly, providing even coverage and uniform results in a single stroke .
How it helps your lips: For the person who struggles with liquid lipsticks that bleed or require a steady hand, this provides a foolproof applicator that makes professional-looking results achievable at home. For anyone who wants a quick, precise application without needing a separate lip liner, this means an all-in-one applicator that defines, fills, and perfects in seconds.

4. Smudge-Proof, Transfer-Proof, and Water-Resistant Formula

What it does: The formula is specifically designed to be smudge-proof, transfer-proof, and water-resistant, ensuring your lip color stays perfectly in place without leaving marks on cups, clothes, or skin . The long-wearing formula resists fading and smudging, even through eating and drinking .
How it helps your lips: For the person who is tired of lipstick transferring onto coffee cups, mask smudging, or fading after meals, this provides a worry-free formula that stays exactly where you put it. For anyone who wants to apply their lipstick once and forget about it, this means a reliable, long-wearing solution.

5. Up to 16 Hours of Long-Lasting Wear

What it does: The long-lasting formula provides up to 16 hours of wear, maintaining its intense color and matte finish from morning to night without fading, cracking, or requiring reapplication . This all-day durability makes it ideal for long workdays, events, and travel .
How it helps your lips: For the busy professional, student, or anyone with long days, this provides lipstick that stays intact from morning to night without constant checking or touch-ups. Users confirm it “lasts all day” and provides “perfect coverage” that “lasts for several hours” .

6.Comfortable Matte Finish with High-Pigment Formula

What it does: The formula provides a velvety matte finish that is sophisticated and modern, ideal for any occasion . While some users note it can be slightly drying , the high-pigment formula delivers intense color payoff with a non-sticky texture .
How it helps your lips: For the person who loves the look of matte lips but wants a formula that delivers high-impact color, this provides a comfortable matte finish. For anyone who wants a statement lip without constant reapplication, this means a formula that prioritizes longevity.

7. Dermatologically Tested and Paraben-Free

What it does: The formula is dermatologically tested and suitable for all skin types, including sensitive skin . It is free from parabens and alcohol .
How it helps your lips: For the person with sensitive lips or those who prefer clean beauty products, this provides peace of mind that their lipstick is formulated without common irritants. For anyone who wants to feel good about what they’re putting on their lips, this means a formula that prioritizes safety and quality.

SECONDARY USES

1. Everyday Matte Lip Color: Use as your go-to lipstick for work, school, or daily activities where you need long-lasting, worry-free color .

2. Event and Long-Day Wear: Ideal for weddings, parties, long workdays, and travel where you need your lip color to stay perfect without touch-ups.

3. Mask-Proof Lipstick: The transfer-proof formula makes it excellent for wearing under face masks without leaving residue .

4. Layering Base: Use as a long-lasting base layer under lip gloss for a customized finish while maintaining the staying power.

5. Lip Liner Substitute: Use the precision tip to line and define lips without needing a separate lip liner .

6. Blotted Lip Effect: For a softer, more diffused look, apply a small amount to the center of the lips and blend outward with your fingertip.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York / Maybelline
Product Name: SuperStay Matte Ink Liquid Lipstick / Super Stay Matte Ink
Shade: 80 Ruler / Ruler
Shade Description: Purple-red / pink-blush matte / violet-red
Size: 5 ml / 0.17 fl oz
Product Type: Liquid lipstick
Finish: Matte / Velvety matte
Coverage: Full / High coverage
Key Benefits: 16-hour wear, waterproof, transfer-proof, smudge-proof, kiss-proof, high-pigment, non-sticky
Formula Integrity: Dermatologically tested, paraben-free, alcohol-free, suitable for all skin types
Packaging: Tube with arrow-shaped precision tip applicator
Container Type: Tube with wand and precision tip applicator
Item Model Number: 3600531469481
Product Dimensions: 1.8 x 1.8 x 9.8 cm
Period After Opening (PAO): 12-24 months
Country of Origin: France

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Arrow-shaped precision tip applicator – allows for precise, controlled application without lip liner
Key Technology 2: Elastic ink formula – provides up to 16-hour comfortable hold
Key Technology 3: Transfer-proof, waterproof formula – resists smudging, fading, and transferring
Full Ingredient List: DIMETHICONE, TRIMETHYLSILOXYSILICATE, ISODODECANE, NYLON-611/DIMETHICONE COPOLYMER, DIMETHICONE CROSSPOLYMER, C30-45 ALKYLDIMETHYLSILYL POLYPROPYLSILSESQUIOXANE, LAUROYL LYSINE, ALUMINA, SILICA SILYLATE, DISODIUM STEAROYL GLUTAMATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, LIMONENE, ALUMINUM HYDROXIDE, PARAFFIN, BENZYL BENZOATE, BENZYL ALCOHOL, CITRONELLOL, PARFUM / FRAGRANCE
May Contain (+/-): CI 15850 / RED 7, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 77891 / TITANIUM DIOXIDE, MICA, CI 15850 / RED 6, CI 15985 / YELLOW 6 LAKE, CI 17200 / RED 33 LAKE, CI 19140 / YELLOW 5 LAKE, CI 42090 / BLUE 1 LAKE, CI 45380 / RED 22 LAKE, CI 45410 / RED 28 LAKE
Formula Code: F.I.L. Z70056236/1
Primary Function: Long-lasting, high-pigment matte lip color
Application: Step 1: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth. Step 2: Glide the liquid lipstick across your entire bottom lip. Step 3: Allow product to dry
Wear Time: Up to 16 hours
Waterproof: Yes / Water-resistant
Transfer-Proof: Yes
Smudge-Proof: Yes
Dermatologically Tested: Yes
Paraben-Free: Yes
Alcohol-Free: Yes
Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Liquid lipstick
Texture: Creamy, viscous liquid that spreads easily
Color: 80 Ruler - Purple-red / pink-blush matte / violet-red
Consistency: Liquid that applies smoothly and sets quickly
Opacity: Fully opaque / high coverage
Scent: Fragrance with notes including Limonene, Benzyl Benzoate, Citronellol
Finish: Matte / Velvety matte
Lip Color Undertone: Purple-red / Violet
Applicator: Arrow-shaped precision tip applicator
Packaging: Tube with wand applicator and cap
Net Weight: 5 ml / 0.17 fl oz
Storage: Store in a cool, dry place away from direct sunlight. Cap tightly after use .
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. May be difficult to remove without an oil-based remover .

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips for the best adhesion and color payoff. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.
Shake: Gently shake the tube before use to ensure the formula is well-mixed .

For Precise, Flawless Application:

Apply to Upper Lip: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth, moving the applicator to the outer edges .
Apply to Bottom Lip: Glide the liquid lipstick across your entire bottom lip .
Perfect the Edges: Use the tip of the precision applicator for controlled, sharp application along the lip edge.
Allow to Dry: Allow the product to dry completely for the best results . Avoid pressing your lips together until fully dry.

For Best Results:

No Lip Liner Needed: The precision tip applicator allows you to create a sharp, clean line without the need for a separate lip liner .
Avoid Oily Foods: For maximum longevity, avoid oily foods as they can break down the formula .
Removal: For easy removal, use a two-phase waterproof makeup remover or an oil-based makeup remover .

Pro Tips:

For Extra Comfort: If you find the matte finish drying, apply a thin layer of lip balm on top after the formula has fully dried.
For a Softer Look: Apply a small amount to the center of the lips and blend outward with your fingertip for a blurred, stained effect.
For Long-Lasting Wear: Ensure lips are completely dry and free of any balm or oil before application for maximum adhesion.

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water .
Contains Fragrance Allergens: The formula contains fragrance ingredients including Limonene, Benzyl Benzoate, Citronellol, and Benzyl Alcohol, which may be allergens for some individuals . Review the full ingredient list before use if you have known sensitivities.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician .
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.
Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.
Cap Tightly: Cap tightly after each use to prevent the product from drying out and to maintain hygiene .
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children .
Expiration: Check the PAO (Period After Opening) symbol on the packaging. Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

Maybelline SuperStay Matte Ink Liquid Lipstick – 80 Ruler

Maybelline SuperStay Matte Ink Liquid Lipstick – 80 Ruler

PRIMARY USES

1. Long-Wearing Matte Liquid Lipstick for All-Day Color

2. 80 Ruler Vibrant Purple-Red Shade

What it does: The 80 Ruler shade is described as a purple-red or pink-blush matte shade with highly concentrated pigments that provide full coverage in a single application . This versatile, vibrant color delivers a sophisticated, velvety matte finish that complements a range of skin tones .

How it helps your lips: For the person who loves bold, vibrant purple-red tones that make a statement, this provides a shade that is both edgy and sophisticated. User reviews confirm it’s a “beautiful color” that “goes on well” and “lasts all day even when I drink and eat” .

3. Unique Arrow Precision Applicator for Flawless Application

What it does: The unique arrow-shaped precision tip applicator allows for effortless, controlled application, enabling you to trace the contours of your lips with accuracy . The applicator glides on smoothly, providing even coverage and uniform results in a single stroke .

4. Smudge-Proof, Transfer-Proof, and Water-Resistant Formula

What it does: The formula is specifically designed to be smudge-proof, transfer-proof, and water-resistant, ensuring your lip color stays perfectly in place without leaving marks on cups, clothes, or skin . The long-wearing formula resists fading and smudging, even through eating and drinking .

5. Up to 16 Hours of Long-Lasting Wear

What it does: The long-lasting formula provides up to 16 hours of wear, maintaining its intense color and matte finish from morning to night without fading, cracking, or requiring reapplication . This all-day durability makes it ideal for long workdays, events, and travel .

How it helps your lips: For the busy professional, student, or anyone with long days, this provides lipstick that stays intact from morning to night without constant checking or touch-ups. Users confirm it “lasts all day” and provides “perfect coverage” that “lasts for several hours” .

6.Comfortable Matte Finish with High-Pigment Formula

What it does: The formula provides a velvety matte finish that is sophisticated and modern, ideal for any occasion . While some users note it can be slightly drying , the high-pigment formula delivers intense color payoff with a non-sticky texture .

How it helps your lips: For the person who loves the look of matte lips but wants a formula that delivers high-impact color, this provides a comfortable matte finish. For anyone who wants a statement lip without constant reapplication, this means a formula that prioritizes longevity.

7. Dermatologically Tested and Paraben-Free

What it does: The formula is dermatologically tested and suitable for all skin types, including sensitive skin . It is free from parabens and alcohol .

SECONDARY USES

1. Everyday Matte Lip Color: Use as your go-to lipstick for work, school, or daily activities where you need long-lasting, worry-free color .

2. Event and Long-Day Wear: Ideal for weddings, parties, long workdays, and travel where you need your lip color to stay perfect without touch-ups.

3. Mask-Proof Lipstick: The transfer-proof formula makes it excellent for wearing under face masks without leaving residue .

4. Layering Base: Use as a long-lasting base layer under lip gloss for a customized finish while maintaining the staying power.

5. Lip Liner Substitute: Use the precision tip to line and define lips without needing a separate lip liner .

6. Blotted Lip Effect: For a softer, more diffused look, apply a small amount to the center of the lips and blend outward with your fingertip.

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York / Maybelline

Product Name: SuperStay Matte Ink Liquid Lipstick / Super Stay Matte Ink

Shade: 80 Ruler / Ruler

Shade Description: Purple-red / pink-blush matte / violet-red

Size: 5 ml / 0.17 fl oz

Product Type: Liquid lipstick

Finish: Matte / Velvety matte

Coverage: Full / High coverage

Key Benefits: 16-hour wear, waterproof, transfer-proof, smudge-proof, kiss-proof, high-pigment, non-sticky

Formula Integrity: Dermatologically tested, paraben-free, alcohol-free, suitable for all skin types

Packaging: Tube with arrow-shaped precision tip applicator

Container Type: Tube with wand and precision tip applicator

Item Model Number: 3600531469481

Product Dimensions: 1.8 x 1.8 x 9.8 cm

Period After Opening (PAO): 12-24 months

Country of Origin: France

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Arrow-shaped precision tip applicator – allows for precise, controlled application without lip liner

Key Technology 2: Elastic ink formula – provides up to 16-hour comfortable hold

Key Technology 3: Transfer-proof, waterproof formula – resists smudging, fading, and transferring

May Contain (+/-): CI 15850 / RED 7, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 77891 / TITANIUM DIOXIDE, MICA, CI 15850 / RED 6, CI 15985 / YELLOW 6 LAKE, CI 17200 / RED 33 LAKE, CI 19140 / YELLOW 5 LAKE, CI 42090 / BLUE 1 LAKE, CI 45380 / RED 22 LAKE, CI 45410 / RED 28 LAKE

Formula Code: F.I.L. Z70056236/1

Primary Function: Long-lasting, high-pigment matte lip color

Application: Step 1: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth. Step 2: Glide the liquid lipstick across your entire bottom lip. Step 3: Allow product to dry

Wear Time: Up to 16 hours

Waterproof: Yes / Water-resistant

Transfer-Proof: Yes

Smudge-Proof: Yes

Dermatologically Tested: Yes

Paraben-Free: Yes

Alcohol-Free: Yes

Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Liquid lipstick

Texture: Creamy, viscous liquid that spreads easily

Color: 80 Ruler - Purple-red / pink-blush matte / violet-red

Consistency: Liquid that applies smoothly and sets quickly

Opacity: Fully opaque / high coverage

Scent: Fragrance with notes including Limonene, Benzyl Benzoate, Citronellol

Finish: Matte / Velvety matte

Lip Color Undertone: Purple-red / Violet

Applicator: Arrow-shaped precision tip applicator

Packaging: Tube with wand applicator and cap

Net Weight: 5 ml / 0.17 fl oz

Storage: Store in a cool, dry place away from direct sunlight. Cap tightly after use .

Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. May be difficult to remove without an oil-based remover .

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips for the best adhesion and color payoff. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.

Shake: Gently shake the tube before use to ensure the formula is well-mixed .

For Precise, Flawless Application:

Apply to Upper Lip: Apply liquid lipstick to the center of your upper lip and follow the contours of your mouth, moving the applicator to the outer edges .

Apply to Bottom Lip: Glide the liquid lipstick across your entire bottom lip .