Maybelline Color Sensational Vivid Matte Liquid Lipstick – 45 Possessed Plum

Maybelline Color Sensational Vivid Matte Liquid Lipstick in 45 Possessed Plum is a mousse-like liquid lipstick that delivers high-impact, vivid color with a velvety matte finish . Formulated with pure pigments that collide with a creamy liquid base, this long-wearing formula provides a soft, cushiony feel and full coverage .

The 45 Possessed Plum shade is a deep, dark plum or purple color described as offering “rich, deep plum pigmentation” . Unlike traditional matte liquid lipsticks that can feel dry and tight, this formula is specifically designed for a comfortable, non-drying feel that glides on smoothly for an even application .

The long-lasting, waterproof formula is kiss-proof and smudge-proof, offering hours of wear with no need for touch-ups . Dermatologically tested and formulated with nourishing ingredients, this lipstick is perfect for anyone seeking a bold, long-wearing deep plum lip color that prioritizes comfort without sacrificing impact.

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Description

Maybelline Color Sensational Vivid Matte Liquid Lipstick – 45 Possessed Plum

PRIMARY USES

1. High-Impact Vivid Matte Formula

What it does: A mousse-like liquid lipstick formulated with pure pigments that collide with a creamy liquid base for a velvety-soft, cushiony feel, resulting in a high-impact lip that stands out . This creamy lip lacquer offers intense color and a brilliant matte finish .
How it helps your lips: For the person who wants bold, statement-making lip color with a comfortable finish, this provides intense payoff in a single application. The formula feels lightweight on the lips while delivering rich, vivid color that doesn’t feel heavy or cakey.

2. 45 Possessed Plum Deep, Dark Plum Shade

What it does: The 45 Possessed Plum shade is described as a deep, dark purple or “violet” color with a matte finish . One retailer describes it as offering a “rich, deep plum pigmentation” . This bold, intense shade delivers a sophisticated, eye-catching look.
How it helps your lips: For the person who loves deep, dramatic plum and purple tones that make a sophisticated statement, this provides a shade that is both bold and elegant. The deep plum is ideal for those who want to stand out and add a touch of drama to their look.

3. Velvety Matte Finish with Comfortable Wear

What it does: The formula sets to a velvety, non-reflective matte finish that is formulated for a comfortable, non-drying feel . The liquid formula glides on smoothly for an even application . The finish is described as “mat” or “matte” with a rich texture .
How it helps your lips: For the person who loves the look of matte lips but has experienced dryness or discomfort with traditional matte lipsticks, this provides a creamier formula that feels comfortable on the lips. The formula is specifically designed to avoid the dry feeling often associated with matte lipsticks.

4. Long-Lasting, Waterproof Wear

What it does: The formula is designed to be long-lasting, waterproof, kiss-proof, and smudge-proof, offering hours of wear with no need for touch-ups . It provides a rich, velvety matte finish that stays in place throughout the day.
How it helps your lips: For the busy professional, student, or anyone with long days, this provides lipstick that stays looking fresh without constant checking. The waterproof and smudge-proof properties ensure your look stays intact.

5. Enriched with Nourishing Ingredients

What it does: The formula contains Vitamin E (Tocopherol) for antioxidant benefits . It is also formulated with a blend of emollients for a smooth, comfortable feel.
How it helps your lips: For the person who loves bold lip color but worries about lip health, this provides a formula that includes nourishing ingredients. The nourishing components help keep lips feeling soft and conditioned throughout wear.

6. Easy Application with Precision Wand

What it does: The product comes with an applicator wand that provides a smooth and even application . The applicator allows for precise contouring and shaping of the lips.
How it helps your lips: For the person who struggles with liquid lipsticks that bleed or require a steady hand, this provides a tool that makes professional-looking results achievable at home. The applicator design allows users to line and fill lips seamlessly.

7. Dermatologically Tested

What it does: The formula has undergone dermatological testing to ensure safety for use on the lips .
How it helps your lips: For the person with sensitive lips or those who are cautious about trying new products, this provides reassurance that their lipstick has been professionally evaluated for safety.

SECONDARY USES

1. Statement Lip Color: Use as your go-to lipstick for evenings out, parties, or any occasion where you want a bold, dramatic look.

2. Layering for Intensity: Apply one coat for a deep plum look, or two coats for more intense, opaque coverage.

3. Blotted Lip Effect: For a softer, more diffused look, apply a small amount to the center of the lips and blend outward with your fingertip.

4. Autumn/Winter Statement Lip: The deep plum shade is ideal for cooler months, offering a dramatic, sophisticated look.

5. Mix with Lip Liner: For those concerned about bleeding, pairing with a lip liner is recommended to keep the color contained.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York
Product Name: Color Sensational Vivid Matte Liquid Lipstick
Shade: 45 Possessed Plum / Posessed Plum
Shade Description: Deep, dark plum / violet / purple
Size: 8 ml
Product Type: Liquid lipstick / liquid lip lacquer
Finish: Matte / Velvety matte
Coverage: Full / High coverage
Key Benefits: High-impact color, velvety matte finish, long-lasting, waterproof, smudge-proof, comfortable wear
Special Ingredients: Vitamin E (Tocopherol)
Packaging: Tube with applicator wand
Container Type: Tube with wand applicator and cap
Item Model Number: 3600531322168
EAN/GTIN: 3600531322168
Product Dimensions: 1.7 x 1.7 x 9 cm
Item Weight: 8 g
Date First Available: May 31, 2016
Country of Origin: USA

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Pure pigment formula – delivers high-impact, vivid color payoff
Key Technology 2: Mousse-like texture – glides on smoothly, provides velvety matte finish
Key Technology 3: Creamy liquid base – provides soft, cushiony feel
Key Active 1: Tocopherol (Vitamin E) – antioxidant benefits
Key Active 2: Synthetic Fluorphlogopite – adds subtle sheen
Full Ingredient List: Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Diisostearyl Malate, Dimethicone Crosspolymer, Hydrogenated Polyisobutene, Phenyl Trimethicone, Kaolin, HDI/Trimethylol Hexyllactone Crosspolymer, Isostearyl Isostearate, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Nylon-12, Pentylene Glycol, Caprylyl Glycol, Ethylhexylglycerin, Alumina, Silica, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Linalool, Aluminum Hydroxide, Synthetic Fluorphlogopite, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Limonene, Tocopherol, Tin Oxide, BHT, Parfum / Fragrance
May Contain (+/-): Mica, CI 45410 / Red 28 Lake, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 45380 / Red 22 Lake, CI 15850 / Red 7, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 19140 / Yellow 5 Lake, CI 75470 / Carmine
Formula Code: F.I.L. D177827/2
Primary Function: Long-lasting, high-pigment matte lip color
Application: Apply the lip color starting at the center of your upper lip. Stretch then across the entire mouth in a thin layer of intense color . Glide the applicator across the entire bottom lip.
Wear Time: Long-lasting, hours of wear
Waterproof: Yes
Smudge-Proof: Yes
Transfer-Proof: Yes
Dermatologically Tested: Yes
Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Liquid in tube
Texture: Mousse-like, creamy, smooth consistency that glides on easily
Color: 45 Possessed Plum - Deep, dark plum / violet / purple
Hex Color Code: #300a28
Consistency: Lightweight, non-drying, comfortable on lips
Opacity: Fully opaque / high coverage
Scent: Fragrance with notes including Parfum / Fragrance, Linalool, Limonene
Finish: Matte / Velvety matte
Lip Color Undertone: Cool plum/purple
Applicator: Applicator wand with angled doe-foot tip
Packaging: Tube with wand applicator and cap
Net Weight: 8 ml / 0.26 fl oz
Storage: Store in a cool, dry place away from direct sunlight
Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips. Exfoliate if necessary and apply lip balm, allowing it to absorb fully before application.
Twist: Twist the bottom of the tube to reveal the applicator wand.

For Precise, Flawless Application:

Start at the Center: Apply the lip color starting at the center of your upper lip .
Follow the Contour: Stretch then across the entire mouth in a thin layer of intense color . Work from the center to the outer edges of your lip, following the contours of your mouth .
Fill In Bottom Lip: Glide the applicator across the entire bottom lip with a smooth, gliding movement.
Allow to Set: Allow the product to set for best wear.

For Enhanced Precision:

The applicator wand can be used to line and fill lips without the need for a separate lip liner. However, for particularly precise results, tracing the lip contour with a lip liner first is recommended.

Pro Tips:

For a Traditional Matte Finish: Apply directly; the formula sets to a velvety matte finish . Unlike some matte formulas, it is designed to be comfortable and non-drying.
For a Softer Look: Apply a small amount to the center of the lips and blend outward with your fingertip for a blurred, stained effect.
To Prevent Bleeding: Using a lip liner is recommended to keep the color contained, especially with darker shades like deep plum.
For Sensitive Lips: The formula is dermatologically tested . However, note that it contains fragrance which may be allergens for some individuals.
For Best Results: Apply to exfoliated, moisturized lips for the smoothest finish.

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Contains Fragrance Allergens: The formula contains fragrance ingredients including Linalool and Limonene, which may be allergens for some individuals . Review the full ingredient list before use if you have known sensitivities.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.
Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.
Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.
Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.
Expiration: Check the PAO (Period After Opening) symbol on the packaging. Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

Maybelline Color Sensational Vivid Matte Liquid Lipstick – 45 Possessed Plum

Maybelline Color Sensational Vivid Matte Liquid Lipstick – 45 Possessed Plum

PRIMARY USES

1. High-Impact Vivid Matte Formula

What it does: A mousse-like liquid lipstick formulated with pure pigments that collide with a creamy liquid base for a velvety-soft, cushiony feel, resulting in a high-impact lip that stands out . This creamy lip lacquer offers intense color and a brilliant matte finish .

How it helps your lips: For the person who wants bold, statement-making lip color with a comfortable finish, this provides intense payoff in a single application. The formula feels lightweight on the lips while delivering rich, vivid color that doesn’t feel heavy or cakey.

2. 45 Possessed Plum Deep, Dark Plum Shade

What it does: The 45 Possessed Plum shade is described as a deep, dark purple or “violet” color with a matte finish . One retailer describes it as offering a “rich, deep plum pigmentation” . This bold, intense shade delivers a sophisticated, eye-catching look.

How it helps your lips: For the person who loves deep, dramatic plum and purple tones that make a sophisticated statement, this provides a shade that is both bold and elegant. The deep plum is ideal for those who want to stand out and add a touch of drama to their look.

3. Velvety Matte Finish with Comfortable Wear

What it does: The formula sets to a velvety, non-reflective matte finish that is formulated for a comfortable, non-drying feel . The liquid formula glides on smoothly for an even application . The finish is described as “mat” or “matte” with a rich texture .

4. Long-Lasting, Waterproof Wear

What it does: The formula is designed to be long-lasting, waterproof, kiss-proof, and smudge-proof, offering hours of wear with no need for touch-ups . It provides a rich, velvety matte finish that stays in place throughout the day.

How it helps your lips: For the busy professional, student, or anyone with long days, this provides lipstick that stays looking fresh without constant checking. The waterproof and smudge-proof properties ensure your look stays intact.

5. Enriched with Nourishing Ingredients

What it does: The formula contains Vitamin E (Tocopherol) for antioxidant benefits . It is also formulated with a blend of emollients for a smooth, comfortable feel.

How it helps your lips: For the person who loves bold lip color but worries about lip health, this provides a formula that includes nourishing ingredients. The nourishing components help keep lips feeling soft and conditioned throughout wear.

6. Easy Application with Precision Wand

What it does: The product comes with an applicator wand that provides a smooth and even application . The applicator allows for precise contouring and shaping of the lips.

How it helps your lips: For the person who struggles with liquid lipsticks that bleed or require a steady hand, this provides a tool that makes professional-looking results achievable at home. The applicator design allows users to line and fill lips seamlessly.

7. Dermatologically Tested

What it does: The formula has undergone dermatological testing to ensure safety for use on the lips .

How it helps your lips: For the person with sensitive lips or those who are cautious about trying new products, this provides reassurance that their lipstick has been professionally evaluated for safety.

SECONDARY USES

1. Statement Lip Color: Use as your go-to lipstick for evenings out, parties, or any occasion where you want a bold, dramatic look.

2. Layering for Intensity: Apply one coat for a deep plum look, or two coats for more intense, opaque coverage.

3. Blotted Lip Effect: For a softer, more diffused look, apply a small amount to the center of the lips and blend outward with your fingertip.

4. Autumn/Winter Statement Lip: The deep plum shade is ideal for cooler months, offering a dramatic, sophisticated look.

5. Mix with Lip Liner: For those concerned about bleeding, pairing with a lip liner is recommended to keep the color contained.

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York

Product Name: Color Sensational Vivid Matte Liquid Lipstick

Shade: 45 Possessed Plum / Posessed Plum

Shade Description: Deep, dark plum / violet / purple

Size: 8 ml

Product Type: Liquid lipstick / liquid lip lacquer

Finish: Matte / Velvety matte

Coverage: Full / High coverage

Key Benefits: High-impact color, velvety matte finish, long-lasting, waterproof, smudge-proof, comfortable wear

Special Ingredients: Vitamin E (Tocopherol)

Packaging: Tube with applicator wand

Container Type: Tube with wand applicator and cap

Item Model Number: 3600531322168

EAN/GTIN: 3600531322168

Product Dimensions: 1.7 x 1.7 x 9 cm

Item Weight: 8 g

Date First Available: May 31, 2016

Country of Origin: USA

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Pure pigment formula – delivers high-impact, vivid color payoff

Key Technology 2: Mousse-like texture – glides on smoothly, provides velvety matte finish

Key Technology 3: Creamy liquid base – provides soft, cushiony feel

Key Active 1: Tocopherol (Vitamin E) – antioxidant benefits

Key Active 2: Synthetic Fluorphlogopite – adds subtle sheen

May Contain (+/-): Mica, CI 45410 / Red 28 Lake, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 45380 / Red 22 Lake, CI 15850 / Red 7, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 19140 / Yellow 5 Lake, CI 75470 / Carmine

Formula Code: F.I.L. D177827/2

Primary Function: Long-lasting, high-pigment matte lip color

Application: Apply the lip color starting at the center of your upper lip. Stretch then across the entire mouth in a thin layer of intense color . Glide the applicator across the entire bottom lip.

Wear Time: Long-lasting, hours of wear

Waterproof: Yes

Smudge-Proof: Yes

Transfer-Proof: Yes

Dermatologically Tested: Yes

Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Liquid in tube

Texture: Mousse-like, creamy, smooth consistency that glides on easily

Color: 45 Possessed Plum - Deep, dark plum / violet / purple

Hex Color Code: #300a28

Consistency: Lightweight, non-drying, comfortable on lips

Opacity: Fully opaque / high coverage

Scent: Fragrance with notes including Parfum / Fragrance, Linalool, Limonene

Finish: Matte / Velvety matte

Lip Color Undertone: Cool plum/purple

Applicator: Applicator wand with angled doe-foot tip

Packaging: Tube with wand applicator and cap

Net Weight: 8 ml / 0.26 fl oz

Storage: Store in a cool, dry place away from direct sunlight

Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients which may be allergens for some individuals.

4. HOW TO USE