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Maybelline SuperStay Ink Crayon - 50 Own Your Empire Amaris Beauty

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Maybelline SuperStay Ink Crayon – 50 Own Your Empire

Maybelline SuperStay Ink Crayon in Shade 50 Own Your Empire is a longwear lipstick crayon that delivers up to 8 hours of intense, smudge-proof matte color with a comfortable, lightweight feel . Formulated with Lasting Ink technology, this slim crayon glides on effortlessly for precise, controlled application in a single swipe .

The 50 Own Your Empire shade is an intense matte red that makes a bold, confident statement—perfect for any occasion when you want to stand out . The built-in sharpener keeps the tip ultra-precise, so you can easily refresh your lip look no matter where your day takes you .

The formula is smudge-proof, transfer-resistant, and buildable, allowing you to create everything from a subtle wash of color to full, dramatic coverage . Vegan and paraben-free, this weightless matte lipstick provides a comfortable finish that lasts all day without drying out your lips . Whether you’re heading to the office or out for an evening event, Own Your Empire delivers long-lasting, striking color with every application.

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Description

Maybelline SuperStay Ink Crayon – 50 Own Your Empire

PRIMARY USES

1. Long-Wearing Matte Lipstick Crayon for Up to 8 Hours of Color

What it does: A longwear lipstick crayon formulated with Lasting Ink technology that delivers up to 8 hours of intense matte color with no fading, no smudging, and no mess . The creamy crayon format glides on effortlessly, laying down rich, vibrant pigment in a single swipe for a comfortable, transfer-resistant finish .

How it helps your lips: For the person who loves bold, long-wearing lipstick but hates the complicated application of liquid formulas, this provides an easy-to-use crayon that delivers all-day wear with minimal effort. For anyone who has experienced lipstick that fades, smudges, or requires constant touch-ups, this means a formula designed to stay put for up to 8 hours.

2. Crayon Format for Precision Application

What it does: The slim crayon design allows for effortless, controlled application, enabling you to trace the contours of your lips with accuracy . Use the precise tip to outline and the wider side of the crayon to fill in lips, all in a swipe . The built-in sharpener keeps the tip ultra-precise through every application, so you can easily apply your lip color no matter where your day takes you .

How it helps your lips: For the person who struggles with liquid lipsticks that bleed or require a steady hand, this provides a foolproof crayon format that makes professional-looking results achievable at home. For anyone who wants a quick, precise application without needing a separate lip liner, this means an all-in-one product that defines, fills, and perfects in seconds.

3. Smudge-Proof, Transfer-Resistant Formula

What it does: The formula is designed to be smudge-proof and transfer-resistant, resisting fading and smudging throughout the day . It provides bold pigment that stays in place without leaving marks on cups, glasses, or clothing. The smudge-resistant matte color ensures your lip look stays fresh for hours .

How it helps your lips: For the person who is tired of lipstick transferring onto coffee cups or smudging under face masks, this provides a worry-free formula that stays where you put it. For anyone who wants to apply their lipstick once and forget about it, this means a reliable, transfer-resistant solution.

4. Buildable Coverage for Customizable Intensity

What it does: The crayon formula offers buildable color, allowing you to make it as intense or as sheer as you want . This versatility lets you create everything from a subtle wash of color to a bold, statement-making lip in a single product.

How it helps your lips: For the person who wants different levels of intensity for different occasions, this provides a lipstick that can adapt to your needs. For anyone who likes to customize their look, this means a versatile product that works for both natural daytime wear and dramatic evening looks.

5. Soft, Comfortable Matte Finish

What it does: The formula provides a lightweight, weightless matte finish that is comfortable and non-drying on the lips . Unlike many matte lipsticks that can feel heavy or drying, this crayon offers comfortable wear with a flexible, smooth coverage that moves with your lips. Users describe the formula as having a “bra hållbarhet” (good durability) and feeling “lätt och bra” (light and good) on the lips .

How it helps your lips: For the person who loves the look of matte lips but has experienced dryness, cracking, or discomfort with traditional matte lipsticks, this provides a more comfortable alternative. One user notes it “känns bra och inte torkar ut läpparna” (feels good and doesn’t dry out the lips) .

6. Shade 50 Own Your Empire – Intense Matte Red

What it does: Shade 50 Own Your Empire is described as an intense matte red shade . This bold, confident color delivers a striking look that commands attention. The shade is part of the SuperStay Ink Crayon collection, which includes a range of colors from nudes to bold statements .

How it helps your lips: For the person who loves classic, statement-making red lips, this provides an intense red that is both bold and sophisticated. The color is perfect for making a confident impression, whether at work, a special event, or a night out.

7. Built-in Sharpener for On-the-Go Precision

What it does: The crayon features a built-in sharpener in the cap, allowing you to maintain a precise tip for detailed application wherever you are . Keep the tip ultra-precise with the built-in sharpener, so you can easily apply your lip color no matter where your day takes you.

How it helps your lips: For the person who wants versatility in their lipstick application, this provides the ability to create both fine, precise lines and fuller, bolder coverage. For anyone who appreciates convenience, this means you can always start with a fresh, clean tip without carrying an extra sharpener.

8. Vegan and Paraben-Free Formula

What it does: The formula is vegan and free from parabens, making it a cleaner choice for your makeup routine . It contains nourishing ingredients including Tocopherol (Vitamin E) which provides antioxidant benefits .

How it helps your lips: For the person with sensitive lips or those who prefer cleaner beauty products, this provides peace of mind that their lipstick is formulated without common irritants. For anyone who wants to feel good about what they’re putting on their lips, this means a formula that prioritizes safety and comfort.

SECONDARY USES

1. Lip Liner Substitute: The precise crayon tip allows you to outline and define lips without needing a separate lip liner . For even more precision, line the edge of your lips first with a lip liner before applying the crayon .

2. Buildable Colour Application: Apply one layer for a sheer wash of color, or layer multiple times for more intense, bold coverage .

3. On-the-Go Touch-Ups: The slim crayon format with built-in sharpener makes it perfect for keeping in your purse for quick touch-ups throughout the day.

4. Lip Contouring: Use the precise tip to slightly overdraw the natural lip line for the illusion of fuller lips.

5. No Mirror Application: The crayon format allows for easy, mess-free application without the need for a mirror, making it ideal for travel or quick applications.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: Maybelline New York

Product Name: SuperStay Ink Crayon / SuperStay Matte Ink Crayon Lipstick

Shade: 50 Own Your Empire

Shade Description: Intense matte red

Size: 2 g

Product Type: Lipstick crayon / matte lipstick

Finish: Matte / Matt

Coverage: Buildable from sheer to full; strong covering power

Key Benefits: Up to 8-hour wear, transfer-resistant, smudge-proof, comfortable matte finish, precise application, built-in sharpener

Formula Integrity: Vegan , paraben-free , alcohol-free

Special Ingredients: Tocopherol (Vitamin E)

Packaging: Crayon with built-in sharpener in cap

Container Type: Twist-up crayon with cap

Item Number: 30174115

Product Dimensions: 13 cm (length) x 1 cm (width)

Item Weight: 2 g ; 12 g with packaging

Release Date: April 15, 2019

Country of Origin: France, USA

2. TECHNICAL & FORMULATION PROPERTIES

Key Technology 1: Lasting Ink technology – provides up to 8 hours of wear

Key Technology 2: Built-in sharpener – keeps tip precise for on-the-go application

Key Technology 3: Smudge and transfer-resistant formula – prevents fading and smudging

Key Active 1: Tocopherol (Vitamin E) – antioxidant benefits

Full Ingredient List: ISODODECANE, POLYETHYLENE, TRIMETHYLSILOXYPHENYL DIMETHICONE, ISOHEXADECANE, DIMETHICONE, ACRYLATES/DIMETHICONE COPOLYMER, POLYPROPYLSILSESQUIOXANE, STEARYL HEPTANOATE, HYDROGENATED POLYISOBUTENE, HYDROGENATED STYRENE/METHYL STYRENE/INDENE COPOLYMER, ALUMINA, SYNTHETIC FLUORPHLOGOPITE, CALCIUM ALUMINUM BOROSILICATE, LIMONENE, CALCIUM SODIUM BOROSILICATE, ALUMINUM HYDROXIDE, POLYBUTYLENE TEREPHTHALATE, SILICA, MAGNESIUM SILICATE, SILICA SILYLATE, ETHYLENE/VA COPOLYMER, ACRYLATES COPOLYMER, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BENZYL BENZOATE, TIN OXIDE, BENZYL ALCOHOL, CITRONELLOL, LINALOOL, GERANIOL, DISODIUM STEAROYL GLUTAMATE, TOCOPHEROL, PARFUM / FRAGRANCE

May Contain (+/-): CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 45410 / RED 28 LAKE, CI 15850 / RED 7, CI 45380 / RED 22 LAKE, MICA, CI 77163 / BISMUTH OXYCHLORIDE, CI 19140 / YELLOW 5 LAKE, CI 15985 / YELLOW 6 LAKE, CI 15850 / RED 6, CI 17200 / RED 33 LAKE, CI 42090 / BLUE 1 LAKE, CI 75470 / CARMINE

Formula Code: F.I.L. D225468/2 ; Z70023802

Primary Function: Long-lasting, matte lip color

Application: Apply in the center of your upper lip and follow the contours of your mouth with the precise tip. Use the wider side of the crayon to fill in lips .

Wear Time: Up to 8 hours

Transfer-Resistant: Yes

Smudge-Proof: Yes

Vegan: Yes

Paraben-Free: Yes

Alcohol-Free: Yes

Cruelty-Free: Not specifically stated; Maybelline sells in markets where animal testing may be required by law

3. PHYSICAL ATTRIBUTES

Product Form: Solid crayon

Texture: Creamy, smooth, lightweight, weightless

Color: Intense matte red (50 Own Your Empire)

Consistency: Solid crayon that glides on smoothly

Opacity: Buildable from sheer to full coverage; strong covering power

Scent: Fragrance with notes including Limonene, Benzyl Benzoate, Citronellol, Linalool, Geraniol

Finish: Matte

Applicator: Crayon tip with built-in sharpener

Packaging: Slim crayon with cap

Product Dimensions: 13 cm (length) x 1 cm (width)

Net Weight: 2 g

Storage: Store in a cool, dry place away from direct sunlight. Cap tightly after use.

Precautions: For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Contains fragrance ingredients which may be allergens for some individuals.

4. HOW TO USE

For First Time Use:

Prepare Lips: Start with clean, dry lips. Exfoliate if necessary for a smooth application.

Sharpen: Use the built-in sharpener in the cap to achieve a precise tip before first use if needed .

Twist: Twist the bottom of the crayon to reveal a small amount of product.

For Precise, Flawless Application:

Trace the Cupid's Bow: Apply this long-lasting lipstick in the center of your upper lip and follow the contours of your mouth with the precise tip .

Fill In Upper Lip: Use the precise tip to outline and fill in your upper lip.

Apply to Bottom Lip: Use the wider side of the crayon to fill in lips, all in a swipe .

Layer for Intensity: For a more intense look, apply additional layers until the desired color payoff is achieved .

For Enhanced Precision:

For even more precision, line the edge of your lips first with a Color Sensational lip liner before applying the crayon .

For a Softer, Sheer Look:

Apply a single layer and blend with your fingertip for a more diffused, stained effect.

Pro Tips:

For All-Day Wear: Allow the product to set for a moment after application. The transfer-resistant formula helps keep color in place.

For Best Results: The built-in sharpener allows you to maintain a precise tip for detailed application wherever you are .

For Sensitive Users: The formula contains fragrance; if you have sensitivity to scents, perform a patch test before first use.

For Easy Removal: While the formula is long-wearing, it can be removed with an oil-based makeup remover.

For Perfect Edges: The crayon tip allows you to line and fill in one step, eliminating the need for a separate lip liner.

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new cosmetic product, especially if you have very sensitive skin or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before applying to your lips.

External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.

Contains Fragrance Allergens: The formula contains fragrance ingredients including Limonene, Benzyl Benzoate, Citronellol, Linalool, and Geraniol, which may be allergens for some individuals . Review the full ingredient list before use if you have known sensitivities.

Contains Carmine: This shade may contain Carmine (CI 75470), a red pigment derived from insects, which may be of concern to vegans or those with specific dietary restrictions .

Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation around the lip area, discontinue use immediately. If symptoms persist, consult a physician.

Broken or Irritated Skin: Do not apply to open wounds, broken skin, or active cold sores. Wait until the area has fully healed before using.

Personal Use Only: To safeguard purity, reserve this product for your personal use. Do not share with others.

Storage: Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children.

Expiration: Do not use beyond the expiration date printed on packaging.

Pregnancy and Nursing: This product is generally considered safe for use during pregnancy and nursing, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.

Skin Reaction: If skin irritation or rash occurs on or around the lip area, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.

Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.

Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

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