Maybelline The City Mini Eyeshadow Palette – Concrete Runway

Maybelline The City Mini Eyeshadow Palette – Concrete Runway

PRIMARY USES

1. Six Dramatic Shades for Urban-Inspired Eye Looks

• What it does: A mini eyeshadow palette featuring six expertly curated shades inspired by iconic NYC moments, ranging from cobalt blue and concrete gray to champagne gold and vibrant violet . The creamy formula glides smoothly along the eyelid, and the purest color pigments melt onto your eyelid easily for dramatic impact in a single sweep . Available in 8 super-saturated shades across the City Mini collection, Concrete Runway delivers a mix of matte and shimmer finishes .

• How it helps your skin: For the person who wants to step outside their neutral comfort zone and experiment with bold, urban-inspired colors, this provides a curated palette that takes the guesswork out of pairing vibrant shades. For anyone who loves the edgy, artistic vibe of city street style, this means having a palette that captures the energy and attitude of the concrete jungle.

2. Creamy, High-Pigment Formula for Intense Color Payoff

• What it does: The creamy formula is designed to glide along your eyelid, providing smooth application and coverage with the purest color pigments . Super-saturated color pigments deliver a long-lasting finish, and the highly pigmented colors accentuate your eyes to add depth and dimension .

• How it helps your skin: For the person who hates having to layer eyeshadow multiple times to achieve opacity, this provides instant color payoff that doesn’t require building. For anyone who wants their eye makeup to pop with vibrant, urban-inspired intensity, this means shades that deliver impact from the first application.

3. Mix of Matte and Shimmer Finishes for Dimension

• What it does: Each shimmery and matte eyeshadow palette contains six colors designed to make a lasting impression with a New York City eye look . The palette features a blend of matte and shimmering shades, allowing you to create everything from natural to party looks .

• How it helps your skin: For the person who wants one palette that can do it all—from subtle daytime sophistication to bold, editorial-inspired evening looks—this provides the versatility to create any look. For anyone who loves to experiment with different finishes, this means having a complete range of textures at your fingertips.

4. Perfectly Curated Shades for Custom Eye Makeup Looks

• What it does: The City Mini Palette features six dramatic shades that are perfect for creating custom eye makeup looks . From concrete gray to cobalt blue and champagne gold to vibrant violet, each shade is expertly curated to work harmoniously together for endless combinations .

• How it helps your skin: For the person who stares at a palette full of colors and has no idea where to start, this provides a thoughtfully curated collection that eliminates the guesswork. For anyone who wants to express their unique style through bold, creative eye looks, this means a palette that encourages experimentation and self-expression.

5. Long-Lasting Wear for All-Day Freshness

• What it does: Super-saturated color pigments deliver a long-lasting finish that stays put throughout the day . The formula is designed to provide lasting wear that can withstand the hustle and bustle of your day without fading or creasing.

• How it helps your skin: For the busy professional, student, or anyone with long days, this provides eyeshadow that stays intact without constant checking or touch-ups. For anyone who has experienced eyeshadow that creases or disappears by afternoon, this means a reliable formula that keeps your eye look fresh all day.

6. Mini, Travel-Friendly Design for On-the-Go Looks

• What it does: Packed in a handy mini size measuring approximately 9.5 x 5.7 x 1.1 cm and weighing 6.1 grams, the eyeshadow palette fits in any handbag . The mini eye palette is extremely travel-friendly, designed for impactful looks on the go .

• How it helps your skin: For the person who is always on the go and wants to look polished without carrying a massive makeup kit, this provides a complete eye wardrobe in a slim, portable package. For anyone who travels frequently, this means having six versatile shades ready to create any look, anywhere.

7. NYC-Inspired Shades for Urban Energy

• What it does: Inspired by iconic NYC moments, each palette is perfectly curated for any occasion—from Graffiti Pop and Concrete Runway to Rooftop Bronzes and Chill Brunch Neutrals . Experience each moment with the long-lasting pigmented shades ranging from metallic to matte finishes.

• How it helps your skin: For the person who wants to channel the energy and attitude of New York City through their makeup, this provides a palette that captures the essence of urban style. For anyone who loves makeup with personality, this means shades inspired by the city that never sleeps.

SECONDARY USES

1. Icy Blue Smokey Eye: Create a cool-toned, edgy smokey eye using the cobalt blue shades with concrete gray in the crease .

2. Pop of Color Look: Apply vibrant violet or cobalt blue to the center of the lid for a bold, unexpected pop of color against neutral shades.

3. Lower Lash Line Definition: Use the darker blue or gray shades along the lower lash line for a smudged, edgy effect.

4. Inner Corner Brightening: Apply the champagne gold or bright white shade to the inner corners of the eyes to brighten and open up the eye area.

5. Crease Contouring: Use the matte concrete gray shades to define and deepen the crease for added dimension.

6. Transition Shade: Use soft, neutral mattes as transition colors to blend out bolder shades seamlessly.