Shea Moisture Superfruit Complex 10-in-1 Multi-Benefit Hair Conditioner

Shea Moisture Superfruit Complex 10-in-1 Multi-Benefit Hair Conditioner is an antioxidant-rich, ultra-hydrating formula designed to revitalize dull, lackluster hair while delivering ten essential benefits in one bottle . Formulated with Fair Trade Shea Butter from Ghana, Marula Oil, Biotin, and the signature Superfruit Complex (Raspberry, Goji, Acai, Guava extracts), this conditioner detangles, softens, strengthens, and adds visible body and bounce to wavy and curly hair .

The 10-in-1 formula provides age-defying benefits, color protection, deep hydration, nourishment, softening, anti-stress properties, shine enhancement, manageability, body revival, and strengthening . Marula Oil, rich in antioxidants and omegas 6 and 9, supports hair elasticity while Biotin promotes stronger, more resilient strands. Shea Butter delivers deep, nourishing moisture that transforms dry, coarse hair into soft, touchable waves and curls.

Free from sulfates, parabens, phthalates, silicones, and mineral oils, this color-safe conditioner is perfect for natural, wavy, curly, and color-treated hair . Cruelty-free and never tested on animals, SheaMoisture honors the legacy of Sofi Tucker by continuing to formulate with ethically sourced, sustainably produced ingredients that power community commerce . For anyone seeking a multi-benefit conditioner that simplifies wash day while delivering professional-grade results, this 10-in-1 formula delivers healthy, vibrant, lustrous hair with every use.

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Shea Moisture Superfruit Complex 10-in-1 Multi-Benefit Hair Conditioner

PRIMARY USES

1. 10-in-1 Multi-Benefit Hair Renewal

What it does: An antioxidant-rich conditioner formulated with Fair Trade Shea Butter, Superfruit Complex (Raspberry, Goji, Acai, Guava extracts), Marula Oil, and Biotin that delivers ten benefits in one formula: age-defying, color protection, hydration, nourishment, softening, anti-stress, shine, manageability, body revival, and strengthening .
How it helps your hair: For the person whose hair looks dull, lackluster, or damaged, this provides a comprehensive solution that addresses multiple hair concerns at once. For anyone tired of using multiple products to achieve healthy-looking hair, this means one conditioner that does the work of ten, simplifying your wash day routine while delivering professional-grade results.

2. Deep Hydration for Dry, Dull Hair

What it does: An ultra-hydrating formula that revitalizes dull, lackluster hair, deeply moisturizing strands with a blend of shea butter, marula oil, and the signature Superfruit Complex .
How it helps your hair: For the person whose hair feels dry, brittle, or parched, this provides intense moisture that penetrates the hair shaft. For anyone living in dry climates or dealing with heat-damaged hair, this means a conditioner that restores softness and suppleness, leaving hair feeling hydrated and touchable.

3. Detangling for Easy Manageability

What it does: Helps detangle knots and tangles, making hair easier to comb through and style while reducing breakage during the detangling process .
How it helps your hair: For the person who dreads the daily battle with tangled, knotty hair, this provides a smoothing solution that makes combing effortless. For anyone with thick, curly, or easily tangled hair, this means less time spent fighting knots and more time enjoying your natural texture.

4. Strengthening with Biotin

What it does: Biotin works to promote a stronger appearance, supporting hair’s elasticity and helping to reduce breakage and damage .
How it helps your hair: For the person experiencing hair that breaks easily or feels weak, biotin provides strengthening benefits. For anyone looking to maintain long, healthy hair, this means a conditioner that helps fortify each strand from root to tip, reducing split ends and breakage.

5. Color Protection for Treated Hair

What it does: The color-safe formulation helps protect color vibrancy, preventing fading and keeping color-treated hair looking fresh and vibrant longer .
How it helps your hair: For the person who invests in professional hair color, this provides essential protection that extends the life of your color. For anyone with highlights, balayage, or all-over color, this means a conditioner that safeguards your investment, keeping shades rich and true between salon visits.

6. Marula Oil for Elasticity and Nourishment

What it does: Marula Oil, rich in antioxidants and omegas 6 and 9, nourishes the hair and scalp while supporting hair’s natural elasticity .
How it helps your hair: For the person with hair that lacks bounce and flexibility, marula oil helps restore natural movement. For anyone whose hair feels stiff or rigid, this means a conditioner that improves elasticity, allowing curls and waves to move freely without breaking.

7. Shea Butter for Deep Moisture and Softness

What it does: Fair Trade Shea Butter from Ghana provides deep moisturizing and emollient properties, softening hair and improving overall texture .
How it helps your hair: For the person with coarse, unruly, or naturally dry hair, shea butter provides the rich moisture your strands crave. For anyone whose hair feels rough or straw-like, this means deep conditioning that transforms texture, leaving hair feeling silky, smooth, and touchable.

8. Superfruit Complex for Anti-Aging and Vitality

What it does: The Superfruit Complex (Raspberry, Goji, Acai, Guava extracts) delivers anti-aging properties that help rejuvenate aging hair, while providing antioxidant protection against environmental stressors .
How it helps your hair: For the person experiencing age-related changes in hair texture, thickness, or vibrancy, this provides rejuvenating benefits. For anyone whose hair is exposed to daily environmental stressors like pollution, sun, and heat styling, this means a conditioner that helps protect and restore, keeping hair looking youthful and resilient.

9. Silicone-Free, Sulfate-Free Formula

What it does: Formulated without silicones, sulfates, parabens, phthalates, or mineral oils, making it safe for natural, curly, wavy, and color-treated hair .
How it helps your hair: For the person who follows the Curly Girl Method or prefers clean beauty products, this provides a trusted, residue-free option. For anyone whose hair feels weighed down or coated by traditional conditioners, this means a lightweight formula that conditions effectively without buildup, leaving hair feeling pure and natural.

10. Formulated for Wavy and Curly Hair

What it does: Specifically designed for wavy and curly hair types, this conditioner helps define natural curl patterns while providing essential moisture without weighing curls down .
How it helps your hair: For the person with waves or curls that lack definition or look frizzy, this provides curl-enhancing benefits. For anyone who struggles to find conditioners that work with their natural texture rather than against it, this means a formula that respects and enhances your unique curl pattern.

11. Cruelty-Free and Ethically Sourced

What it does: Tested on friends and family for generations, never on animals, and made with sustainably sourced, trusted ingredients that support community commerce .
How it helps your hair: For the person who values ethical beauty and cruelty-free products, this provides peace of mind. For anyone who wants their purchase to make a positive impact, this means a conditioner that aligns with your values, supporting fair trade practices and community investment.

12. Pioneering Community Commerce Since 1912

What it does: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur who sold Shea Butter, African Black Soap, and homemade beauty preparations in Sierra Leone in 1912. Every purchase powers the Community Commerce model that invests in communities .
How it helps your hair: For the socially conscious consumer, this means their purchase makes a difference beyond their own hair care. For those who believe in supporting women-led, community-focused businesses, this means a conditioner that represents a legacy of empowerment and ethical commerce.

SECONDARY USES

1. Co-Wash Conditioner: Use alone as a cleansing conditioner on non-shampoo days to refresh curls without stripping natural oils.

2. Deep Conditioning Treatment: Apply generously, cover with a shower cap, leave for 10-15 minutes, then rinse for deeper conditioning benefits.

3. Detangling Aid: Apply to wet, tangled hair and gently comb through from ends to roots for easier detangling .

4. Leave-In Conditioner (Diluted): Mix a small amount with water in a spray bottle for a lightweight leave-in detangler.

5. Pre-Poo Treatment: Apply to dry hair before shampooing to protect strands from being stripped by shampoo.

6. Curl Refresher: Mix with water in a spray bottle to refresh second-day curls.

7. Post-Swim Rescue: Apply after swimming to help restore moisture and remove chlorine or salt water residue.

8. Braiding and Twisting Aid: Apply to hair before braiding or twisting to add slip and prevent breakage during styling.

9. Protective Style Maintenance: Use on hair before installing protective styles to ensure hair is moisturized and less likely to break.

10. Color-Treated Hair Booster: Use regularly between color treatments to maintain vibrancy and prevent fading.

11. Fine Hair Formula: The lightweight, silicone-free formula works well for fine hair that gets easily weighed down by heavy conditioners.

12. Family-Friendly: Gentle enough for the whole family, including children with curly or textured hair.

13. Travel Companion: The 384ml size is perfect for travel while lasting multiple washes.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: SheaMoisture (also written as Shea Moisture)
Product Name: Superfruit Complex 10-in-1 Multi-Benefit Hair Conditioner / Superfruit Complex 10 in 1 Renewal System Conditioner
Fragrance: Fresh lemon/citrus scent
Size: 384ml (13 fl oz) or 379ml
Product Type: Rinse-out conditioner
Key Ingredients: Fair Trade Shea Butter, Marula Oil, Biotin, Superfruit Complex (Raspberry, Goji, Acai, Guava extracts), Coconut Oil, Panthenol (Pro-Vitamin B-5), Hydrolyzed Rice Protein
Key Benefits: Age-defying, color protection, hydration, nourishment, softening, anti-stress, shine, manageability, body revival, strengthening (10 benefits)
Target Concerns: Dull hair, dry hair, lackluster hair, tangled hair, color-treated hair, aging hair, weak/brittle hair, frizzy hair
Hair Types: Wavy, curly, all hair types
Age Range: Adults, family-friendly
Formula Integrity: Sulfate-free, paraben-free, phthalate-free, silicone-free, mineral oil-free, cruelty-free, no animal testing, ethically traded, sustainably produced, Fair Trade shea butter
Packaging: Plastic squeeze bottle or pump bottle
Item Model Number: SD210210
UPC/EAN: 7643022212100 / 0883498751773
Shipping Weight: 0.43 kg (0.95 lbs)
Product Dimensions: 6.5 x 6.5 x 16 cm (2.6 x 2.6 x 6.3 inches)
First Available: 2016
Shelf Life After Opening: 12 months
Made in: USA using globally-sourced ingredients

2. TECHNICAL & FORMULATION PROPERTIES

Key Active 1: Fair Trade Shea Butter – deep moisturizing, softening, emollient properties
Key Active 2: Marula Oil – rich in antioxidants and omegas 6 and 9, supports elasticity, nourishes
Key Active 3: Biotin – promotes stronger appearance, supports hair health
Key Active 4: Superfruit Complex (Raspberry, Goji, Acai, Guava extracts) – antioxidant-rich, anti-aging, color protection
Key Active 5: Coconut Oil – hydration, nourishment
Key Active 6: Panthenol (Pro-Vitamin B-5) – strengthens, conditions, adds shine
Key Active 7: Hydrolyzed Rice Protein – strengthens, adds body
Full Ingredient List: Water (Aqua), Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Stearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Fragrance (Parfum), Hydroxyethylcellulose, Panthenol, Biotin, Glycerin (Vegetable), Sclerocarya Birrea Seed Oil, Tocopherol, Rubus Idaeus (Raspberry) Fruit Extract, Lycium Barbarum Fruit Extract, Euterpe Oleracea Fruit Extract, Psidium Guajava Fruit Extract, Hydrolyzed Rice Protein, Cinnamidopropyltrimonium Chloride, Caprylhydroxamic Acid, Caprylyl Glycol, Sodium Citrate, Citric Acid, Ipomoea Batatas Extract .
Primary Function: Multi-benefit conditioning, detangling, moisturizing, strengthening
Application: Apply to clean, wet hair. Comb through. Rinse. Style as desired .
Rinse Required: Yes (rinse-out conditioner)
Safe For: Color-treated hair, natural hair, wavy hair, curly hair, fine hair
Cruelty-Free: Yes, tested on family for generations, never on animals
Community Commerce: Pioneering Fair Trade since 1912, supports women in Africa
Sustainability: Formulated with ethically sourced, sustainably produced ingredients
Item Form: Gel-cream consistency

3. PHYSICAL ATTRIBUTES

Product Form: Cream-gel conditioner
Texture: Smooth, creamy, spreadable gel-cream consistency
Color: Off-white to light cream
Consistency: Medium-thick, does not drip easily
Scent: Fresh lemon with citrus notes
Scent Strength: Light to medium
Packaging: Squeeze bottle or pump bottle
Storage: Store in a cool, dry place away from direct sunlight

4. HOW TO USE

As a Daily Conditioner:

Shampoo First: Cleanse hair with Superfruit Complex 10-in-1 Multi-Benefit Shampoo for best results .
Apply: Apply generously to clean, wet hair, focusing on mid-lengths to ends.
Comb Through: Gently comb through hair using fingers or a wide-tooth comb, working from roots to ends .
Wait: Leave on for 1-3 minutes to allow ingredients to penetrate.
Rinse: Rinse thoroughly with cool or lukewarm water.
Style: Style as desired.

For Deep Conditioning Treatment:

Apply Generously: After shampooing, apply a generous amount of conditioner to damp hair.
Distribute: Comb through to ensure even distribution.
Cover: Cover hair with a shower cap or plastic cap.
Wait: Leave for 10-15 minutes (or longer for extremely dry hair).
Rinse: Rinse thoroughly with cool water.
Frequency: Use once weekly for intensive moisture treatment.

For Best Detangling Results:

Section Hair: Divide hair into manageable sections before applying conditioner.
Start at Ends: Begin combing from the ends and work upward to avoid pulling and breakage.
Use Wide-Tooth Comb: A wide-tooth comb for detangling brush works best for curly and wavy hair.
Add Water: If hair feels dry during combing, add more water (not conditioner) to increase slip.

For Curly/Wavy Hair (Curly Girl Method Compatible):

Co-Wash Option: Use as a cleansing conditioner on non-shampoo days.
Squish to Condish: After applying, cup water in hands and squish upward toward the scalp to encourage curl formation.
Partial Rinse: Rinse out only 70-80% of the conditioner, leaving some in for extra moisture.
Scrunch: Gently scrunch curls with a microfiber towel or cotton t-shirt.

Pro Tips:

For Color-Treated Hair: Use consistently between color treatments to maintain vibrancy and prevent fading.
For Fine Hair: Apply only to mid-lengths and ends, avoiding the roots to prevent weighing hair down.
For Extremely Dry Hair: Leave on for 5-10 minutes before rinsing for deeper conditioning.
For DIY Leave-In: Mix a pea-sized amount with water in a spray bottle for a lightweight leave-in detangler .
Pairing Recommendation: For best results, use with Superfruit Complex 10-in-1 Multi-Benefit Shampoo and follow with the Hair Mask from the same range .

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new hair care product, especially if you have a sensitive scalp or known allergies (including tree nut allergies, as shea butter is derived from tree nuts), perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before full use.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water .
If Irritation Occurs: If scalp irritation, redness, or itching occurs, discontinue use immediately .
Broken or Irritated Scalp: Do not apply to open wounds, broken skin, or active infections on the scalp. Wait until the skin has fully healed before using.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation, discontinue use immediately. If symptoms persist, consult a dermatologist or healthcare professional.
Keep Out of Reach: Keep out of reach of young children.
Storage: Store in a cool, dry place away from direct sunlight and heat.
Natural Variation: Natural ingredients may vary in color and consistency from batch to batch, which does not affect product efficacy .
Expiration: Check packaging for period-after-opening (PAO) symbol. Typically 12 months after opening.
Pregnancy and Nursing: This product is generally considered safe for use, but if you have specific concerns, consult your healthcare provider.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention .
Skin Reaction: If skin irritation or rash occurs on scalp or skin, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Contact a healthcare professional or poison control immediately.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

Shea Moisture Superfruit Complex 10-in-1 Multi-Benefit Hair Conditioner

Shea Moisture Superfruit Complex 10-in-1 Multi-Benefit Hair Conditioner

PRIMARY USES

1. 10-in-1 Multi-Benefit Hair Renewal

2. Deep Hydration for Dry, Dull Hair

What it does: An ultra-hydrating formula that revitalizes dull, lackluster hair, deeply moisturizing strands with a blend of shea butter, marula oil, and the signature Superfruit Complex .

3. Detangling for Easy Manageability

What it does: Helps detangle knots and tangles, making hair easier to comb through and style while reducing breakage during the detangling process .

4. Strengthening with Biotin

What it does: Biotin works to promote a stronger appearance, supporting hair’s elasticity and helping to reduce breakage and damage .

How it helps your hair: For the person experiencing hair that breaks easily or feels weak, biotin provides strengthening benefits. For anyone looking to maintain long, healthy hair, this means a conditioner that helps fortify each strand from root to tip, reducing split ends and breakage.

5. Color Protection for Treated Hair

What it does: The color-safe formulation helps protect color vibrancy, preventing fading and keeping color-treated hair looking fresh and vibrant longer .

6. Marula Oil for Elasticity and Nourishment

What it does: Marula Oil, rich in antioxidants and omegas 6 and 9, nourishes the hair and scalp while supporting hair’s natural elasticity .

How it helps your hair: For the person with hair that lacks bounce and flexibility, marula oil helps restore natural movement. For anyone whose hair feels stiff or rigid, this means a conditioner that improves elasticity, allowing curls and waves to move freely without breaking.

7. Shea Butter for Deep Moisture and Softness

What it does: Fair Trade Shea Butter from Ghana provides deep moisturizing and emollient properties, softening hair and improving overall texture .

How it helps your hair: For the person with coarse, unruly, or naturally dry hair, shea butter provides the rich moisture your strands crave. For anyone whose hair feels rough or straw-like, this means deep conditioning that transforms texture, leaving hair feeling silky, smooth, and touchable.

8. Superfruit Complex for Anti-Aging and Vitality

What it does: The Superfruit Complex (Raspberry, Goji, Acai, Guava extracts) delivers anti-aging properties that help rejuvenate aging hair, while providing antioxidant protection against environmental stressors .

9. Silicone-Free, Sulfate-Free Formula

What it does: Formulated without silicones, sulfates, parabens, phthalates, or mineral oils, making it safe for natural, curly, wavy, and color-treated hair .

10. Formulated for Wavy and Curly Hair

What it does: Specifically designed for wavy and curly hair types, this conditioner helps define natural curl patterns while providing essential moisture without weighing curls down .

11. Cruelty-Free and Ethically Sourced

What it does: Tested on friends and family for generations, never on animals, and made with sustainably sourced, trusted ingredients that support community commerce .

How it helps your hair: For the person who values ethical beauty and cruelty-free products, this provides peace of mind. For anyone who wants their purchase to make a positive impact, this means a conditioner that aligns with your values, supporting fair trade practices and community investment.

12. Pioneering Community Commerce Since 1912

What it does: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur who sold Shea Butter, African Black Soap, and homemade beauty preparations in Sierra Leone in 1912. Every purchase powers the Community Commerce model that invests in communities .

How it helps your hair: For the socially conscious consumer, this means their purchase makes a difference beyond their own hair care. For those who believe in supporting women-led, community-focused businesses, this means a conditioner that represents a legacy of empowerment and ethical commerce.

SECONDARY USES

1. Co-Wash Conditioner: Use alone as a cleansing conditioner on non-shampoo days to refresh curls without stripping natural oils.

2. Deep Conditioning Treatment: Apply generously, cover with a shower cap, leave for 10-15 minutes, then rinse for deeper conditioning benefits.

3. Detangling Aid: Apply to wet, tangled hair and gently comb through from ends to roots for easier detangling .

4. Leave-In Conditioner (Diluted): Mix a small amount with water in a spray bottle for a lightweight leave-in detangler.

5. Pre-Poo Treatment: Apply to dry hair before shampooing to protect strands from being stripped by shampoo.

6. Curl Refresher: Mix with water in a spray bottle to refresh second-day curls.

7. Post-Swim Rescue: Apply after swimming to help restore moisture and remove chlorine or salt water residue.

8. Braiding and Twisting Aid: Apply to hair before braiding or twisting to add slip and prevent breakage during styling.

9. Protective Style Maintenance: Use on hair before installing protective styles to ensure hair is moisturized and less likely to break.

10. Color-Treated Hair Booster: Use regularly between color treatments to maintain vibrancy and prevent fading.

11. Fine Hair Formula: The lightweight, silicone-free formula works well for fine hair that gets easily weighed down by heavy conditioners.

12. Family-Friendly: Gentle enough for the whole family, including children with curly or textured hair.

13. Travel Companion: The 384ml size is perfect for travel while lasting multiple washes.

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: SheaMoisture (also written as Shea Moisture)

Product Name: Superfruit Complex 10-in-1 Multi-Benefit Hair Conditioner / Superfruit Complex 10 in 1 Renewal System Conditioner

Fragrance: Fresh lemon/citrus scent

Size: 384ml (13 fl oz) or 379ml

Product Type: Rinse-out conditioner

Key Ingredients: Fair Trade Shea Butter, Marula Oil, Biotin, Superfruit Complex (Raspberry, Goji, Acai, Guava extracts), Coconut Oil, Panthenol (Pro-Vitamin B-5), Hydrolyzed Rice Protein

Key Benefits: Age-defying, color protection, hydration, nourishment, softening, anti-stress, shine, manageability, body revival, strengthening (10 benefits)

Target Concerns: Dull hair, dry hair, lackluster hair, tangled hair, color-treated hair, aging hair, weak/brittle hair, frizzy hair

Hair Types: Wavy, curly, all hair types

Age Range: Adults, family-friendly

Formula Integrity: Sulfate-free, paraben-free, phthalate-free, silicone-free, mineral oil-free, cruelty-free, no animal testing, ethically traded, sustainably produced, Fair Trade shea butter

Packaging: Plastic squeeze bottle or pump bottle

Item Model Number: SD210210

UPC/EAN: 7643022212100 / 0883498751773

Shipping Weight: 0.43 kg (0.95 lbs)

Product Dimensions: 6.5 x 6.5 x 16 cm (2.6 x 2.6 x 6.3 inches)

First Available: 2016

Shelf Life After Opening: 12 months

Made in: USA using globally-sourced ingredients

2. TECHNICAL & FORMULATION PROPERTIES

Key Active 1: Fair Trade Shea Butter – deep moisturizing, softening, emollient properties

Key Active 2: Marula Oil – rich in antioxidants and omegas 6 and 9, supports elasticity, nourishes

Key Active 3: Biotin – promotes stronger appearance, supports hair health

Key Active 4: Superfruit Complex (Raspberry, Goji, Acai, Guava extracts) – antioxidant-rich, anti-aging, color protection

Key Active 5: Coconut Oil – hydration, nourishment

Key Active 6: Panthenol (Pro-Vitamin B-5) – strengthens, conditions, adds shine

Key Active 7: Hydrolyzed Rice Protein – strengthens, adds body

Primary Function: Multi-benefit conditioning, detangling, moisturizing, strengthening

Application: Apply to clean, wet hair. Comb through. Rinse. Style as desired .

Rinse Required: Yes (rinse-out conditioner)

Safe For: Color-treated hair, natural hair, wavy hair, curly hair, fine hair

Cruelty-Free: Yes, tested on family for generations, never on animals

Community Commerce: Pioneering Fair Trade since 1912, supports women in Africa

Sustainability: Formulated with ethically sourced, sustainably produced ingredients