Maybelline Tattoo Liner Gel Pencil – 940 Rich Amethyst

Maybelline Tattoo Liner Gel Pencil – 940 Rich Amethyst

PRIMARY USES

1. Semi-Permanent Gel Eyeliner for Tattoo-Intensity Definition

• What it does: A waterproof gel eyeliner pencil that delivers 36-hour tattoo-intensity definition with an ultra-pigmented, creamy texture that glides on smooth and delivers intense eye definition in one stroke . The formula is sebum-resistant, ensuring no smudging and no fading throughout extended wear .

• How it helps your eyes: For the person who wants their eye makeup to last through long days, workouts, and special events without fading or smudging, this provides a semi-permanent solution that lives up to its “tattoo” name. For anyone who has experienced eyeliner that disappears by afternoon or smudges into the under-eye area, this means reliable, all-day (and all-night) wear that keeps your look fresh for up to 36 hours.

2. Rich Amethyst Shade for Vibrant, Impactful Color

• What it does: The 940 Rich Amethyst shade delivers a deep, rich purple color that provides a stunning, vibrant pop of color to make your eyes stand out . The highly pigmented formula grants not only an impactful and vibrant result but also a long-lasting effect that stays true throughout the day .

• How it helps your eyes: For the person who wants to add a bold, colorful statement to their eye makeup without the harshness of black, this provides a beautiful rich purple that complements all eye colors . For anyone who loves to experiment with colorful eyeliner looks, this means a vibrant shade that delivers intense payoff and makes your eyes pop.

3. Creamy Gel Texture for Effortless Application

• What it does: The ultra-pigmented creamy gel formula glides smoothly across the eyelid without tugging or pulling at the delicate eye area . The smooth gel consistency allows for easy application and incredibly precise lines, adding depth to your makeup routine .

• How it helps your eyes: For the person with sensitive eyelids or those who find pencil liners uncomfortable to apply, this provides a smooth, creamy formula that glides on like a dream. For anyone who struggles with patchy or skipping eyeliner application, this means a gel texture that delivers even, consistent color every time.

4. 36-Hour Waterproof and Smudge-Proof Wear

• What it does: The formula is waterproof, smudge-proof, non-fading, and sebum-resistant, providing extreme hold for up to 36 hours based on consumer testing . The long-lasting formula resists water, sweat, and natural skin oils, keeping your eyeliner perfectly in place without transfer .

• How it helps your eyes: For the person who lives in humid climates, exercises regularly, has watery eyes, or simply has long days, this provides an eyeliner that won’t budge despite challenging conditions. For anyone who has experienced the dreaded raccoon-eye effect or liner that transfers to the upper lid, this means a clean, crisp line that stays exactly where you put it.

5. Sharpenable Pencil for Precision and Hygiene

• What it does: The pencil is sharpenable, allowing you to maintain a precise tip for detailed application and ensure hygienic use with each sharpening . You can use a standard cosmetic pencil sharpener (ideally the Maybelline New York pencil sharpener) to keep the tip sharp .

• How it helps your eyes: For the person who wants versatility in their eyeliner application, this provides the ability to create both thin, precise lines and thicker, bolder strokes. For anyone who prefers the hygiene of a sharpenable pencil over retractable options, this means you can always start with a fresh, clean tip.

6. Ophthalmologically Tested for Eye Safety

• What it does: The formula has been ophthalmologically tested, making it suitable for sensitive eyes and safe for contact lens wearers . The gentle formula minimizes the risk of irritation while delivering intense color.

• How it helps your eyes: For the person with sensitive eyes or those who wear contact lenses, this provides an eyeliner that prioritizes eye comfort without compromising on performance. For anyone who wants peace of mind before applying a product near their eyes, this means a formula that has been rigorously evaluated for safety.

7. No Transfer, No Bleeding Formula

• What it does: The gel formula is designed to be non-transfer and non-bleeding, ensuring your eyeliner stays exactly where you put it without spreading or transferring to other areas .

• How it helps your eyes: For the person who has experienced eyeliner that transfers to the upper eyelid or bleeds into fine lines, this provides a formula that maintains its shape and position. For anyone who wants their eye makeup to look freshly applied all day, this means a reliable, consistent line that doesn’t require touch-ups.

8. Formulated Without Alcohol

• What it does: The formula is free from alcohol, making it a gentler choice for the delicate eye area .

• How it helps your eyes: For the person with sensitive eyes or those prone to dryness from alcohol-containing products, this provides a gentler formula that won’t cause additional irritation. For anyone who prefers to avoid alcohol in their eye makeup, this means a formula that prioritizes eye comfort.

SECONDARY USES

1. Upper Lash Line Definition: Glide along the upper lash line from inner to outer corner for everyday definition that adds a vibrant purple pop of color .

2. Lower Lash Line Definition: Apply along the lower lash line for a defined, colorful look that complements the upper line .

3. Winged/Cat Eye Look: Create a wing by drawing the line slightly further upward from the outer corner of the eye .

4. Smoky Eye Base: Apply and smudge with a brush or fingertip before it sets to create a diffused, colorful smoky effect.

5. Graphic Liner Looks: The precision tip allows for creative, artistic liner designs beyond the classic line.

6. Colorful Accent: Use as an accent color alongside black or brown liner for a two-tone effect.