Shea Moisture Superfruit Complex 10-in-1 Renewal Shampoo with Marula Oil & Biotin

$ 1.00

Shea Moisture Superfruit Complex 10-in-1 Renewal Shampoo with Marula Oil & Biotin is an antioxidant-rich, sulfate-free shampoo that delivers 10 essential benefits in one formula: age-defying, color protection, hydration, nourishment, softening, anti-stress, manageability, shine, revive body, and strengthening without buildup.

Powered by a proprietary Superfruit Complex of red raspberry, goji, acai, and guava extracts, this shampoo provides powerful antioxidant protection against environmental damage. Marula oil supports hair’s visible elasticity while biotin nourishes strands for thicker, stronger hair. Fair Trade shea butter from Ghana delivers deep, intensive moisture to dry, lackluster curls. The gentle, sulfate-free formula cleanses without stripping natural oils and is safe for color-treated hair.

Formulated without parabens, phthalates, mineral oil, synthetic fragrance, or artificial color, this shampoo is perfect for those with wavy and curly hair seeking comprehensive renewal and vibrant, lustrous results.

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Categories: HAIRCARE, For Color-Treated Hair, For Dry Hair, Hair Treatments, Shampoo & Conditioner (Hair), Sulfate-Free Tags: 10-in-1 Renewal Shampoo, Anti Aging Hair Care, Biotin, Color Safe Shampoo, Curly Hair Shampoo, Marula Oil, Natural Hair Care, Shea Butter Shampoo, SheaMoisture, Sulfate Free Shampoo, Superfruit Complex, Wavy Hair Shampoo

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Shea Moisture Superfruit Complex 10-in-1 Renewal Shampoo with Marula Oil & Biotin

PRIMARY USES

1. 10-in-1 Multi-Benefit Renewal Shampoo

What it does: An antioxidant-rich, sulfate-free shampoo that delivers 10 essential benefits in one formula: age-defying, color protection, hydration, nourishment, softening, anti-stress, manageability, shine, revive body, and strengthening without buildup.
How it helps your skin: For the hair stylist treating clients with dull, lackluster, or aging hair, this provides a comprehensive renewal solution. For the customer with dry, brittle, or tired-looking waves and curls, this means one shampoo that addresses multiple hair concerns simultaneously, from protecting color to fighting signs of aging.

2. Powerful Superfruit Complex for Antioxidant Protection

What it does: Features a proprietary Superfruit Complex blend of red raspberry ketones, goji berry, acai, and guava extracts, rich in anti-aging antioxidants that help protect hair from environmental damage.
How it helps your skin: For the formulator focused on protective hair care, these antioxidant-rich fruits provide defense against free radicals. For the customer whose hair is exposed to sun, pollution, or heat styling, this means a shampoo that helps shield strands from environmental stressors while promoting vibrant, healthy-looking hair.

3. Marula Oil for Elasticity and Moisture

What it does: Enriched with marula oil, which contains natural plant peptides that help support hair’s visible elasticity while providing deep, ultra-moisturizing hydration.
How it helps your skin: For the hair stylist treating clients with brittle, breakage-prone hair, marula oil provides essential elasticity support. For the customer whose hair lacks bounce or snaps easily when styled, this means a shampoo that helps restore flexibility and resilience, reducing breakage over time.

4. Biotin for Strength and Thickness

What it does: Fortified with biotin, a vitamin that nourishes individual strands to support thicker, stronger, healthier-looking hair.
How it helps your skin: For the customer experiencing thinning or weak hair, biotin provides building-block nourishment. For anyone wanting to improve hair density and strength, this means a shampoo that helps fortify each strand from root to tip, promoting fuller, more resilient hair.

5. Fair Trade Shea Butter for Deep Moisture

What it does: Powered by Fair Trade shea butter from Ghana, a deeply moisturizing nut butter with emollient properties that helps soften and nourish dry, lackluster curls.
How it helps your skin: For the customer with dry, thirsty hair, shea butter provides trusted, intensive moisture. For anyone whose hair feels rough or straw-like, this means a shampoo that helps restore softness and suppleness while providing essential hydration.

6. Sulfate-Free Gentle Cleansing

What it does: Formulated without sulfates, the shampoo gently cleanses hair and scalp, washing away excess oils and daily buildup without stripping natural moisture.
How it helps your skin: For the customer with color-treated or delicate hair, sulfate-free cleansing prevents fading and damage. For anyone who experiences dryness from traditional shampoos, this means a gentle yet effective cleanse that removes impurities while preserving natural oils.

7. Color-Safe Formula

What it does: Provides color protection, helping to prevent fading and maintain vibrancy in color-treated hair.
How it helps your skin: For the customer who invests in hair color, this provides essential protection. For anyone wanting their color to last longer between salon visits, this means a shampoo that helps lock in color and prevent premature fading.

8. Anti-Aging Benefits for Hair

What it does: Helps counteract visible signs of aging in hair by nourishing the scalp and infusing strands with rejuvenating nutrients.
How it helps your skin: For the customer concerned with aging hair that has become thinner, drier, or less vibrant, this provides targeted anti-aging care. For anyone wanting to restore youthful vitality to their hair, this means a shampoo that helps renew body, shine, and overall health.

9. Designed for Curly and Wavy Hair

What it does: Specifically formulated for wavy and curly hair types, helping to define curls, reduce frizz, and enhance natural wave patterns.
How it helps your skin: For the customer with textured hair who struggles with frizz or undefined curls, this provides curl-enhancing benefits. For anyone wanting bouncier, more defined waves and curls, this means a shampoo that helps each curl clump beautifully.

10. Free from Harmful Additives

What it does: Formulated without parabens, phthalates, mineral oil, synthetic fragrance, synthetic color, paraffin, propylene glycol, DEA, gluten, and is cruelty-free.
How it helps your skin: For the dermatologist or hair stylist recommending clean hair care, this provides a trusted, minimal-ingredient option. For the customer who prefers natural, ethical products, this means they can trust what they are putting on their hair, with no unnecessary or potentially damaging additives.

11. Prevents Product Buildup

What it does: Helps prevent product buildup on hair and scalp, keeping strands clean, light, and full of body.
How it helps your skin: For the customer who uses multiple styling products, this provides essential buildup prevention. For anyone whose hair feels heavy or coated, this means a shampoo that helps maintain clean, fresh, lightweight hair.

12. Ethically Traded and Sustainably Produced

What it does: Pioneering community commerce and Fair Trade since 1912, ethically traded ingredients are sustainably produced, and every purchase supports reinvestment in communities.
How it helps your skin: For the socially conscious consumer, this means their haircare choice supports fair wages, women’s empowerment, and sustainable sourcing. For the customer who cares about where their products come from, this means they can feel good about what they put on their hair.

SECONDARY USES

1. Daily Shampoo: Use regularly for gentle, multi-benefit cleansing of waves and curls.

2. Color-Treated Hair Care: Safe for use on color-treated hair, helping to maintain vibrancy and prevent fading.

3. Anti-Aging Hair Treatment: Use consistently to help combat visible signs of aging in hair.

4. Curly Hair Definition: Helps define and enhance natural curl patterns while reducing frizz.

5. Pre-Deep Conditioning Prep: Use before the Superfruit Complex Hair Masque for maximum renewal benefits.

6. Travel Essential: The 384ml size provides long-lasting use for regular travelers.

7. Post-Salon Color Maintenance: Use to extend the life of professional color treatments.

8. Dry Hair Rescue: Restore moisture and softness to dry, dehydrated waves and curls.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: SheaMoisture
Product Name: Superfruit Complex 10-in-1 Renewal Shampoo with Marula Oil & Biotin
Pack Size: 384ml / 379ml
Product Type: Multi-benefit sulfate-free shampoo
Key Ingredients: Superfruit Complex (raspberry, goji, acai, guava), Marula Oil, Biotin, Fair Trade Shea Butter
Key Benefits: 10-in-1 renewal: age-defy, color protect, hydrate, nourish, soften, anti-stress, manageability, shine, revive body, strengthen
Target Concerns: Dry hair, dull hair, lackluster curls, color-treated hair, aging hair, brittle hair, frizz
Hair Types: Wavy and curly hair, all hair types
Texture: Moisture-rich gel shampoo
Formula Integrity: Sulfate-free, paraben-free, phthalate-free, mineral oil-free, no synthetic fragrance, no synthetic color, cruelty-free, ethically traded

2. TECHNICAL & FORMULATION PROPERTIES

Key Active 1: Superfruit Complex – antioxidant-rich blend of raspberry, goji, acai, and guava extracts
Key Active 2: Marula Oil – supports hair elasticity, contains natural plant peptides
Key Active 3: Biotin – nourishes for thicker, stronger hair
Key Active 4: Fair Trade Shea Butter – deep moisture and emollient properties
Sulfate-Free: Gentle cleansing without stripping
Color-Safe: Protects against fading
Anti-Aging: Helps counteract signs of aging in hair
No Buildup: Prevents product residue
Cruelty-Free: Never tested on animals
Usage: Daily or as needed

3. PHYSICAL ATTRIBUTES

Product Form: Gel shampoo
Texture: Moisture-rich, gentle lathering gel
Scent: Natural superfruit fragrance
Storage: Store in a cool, dry place away from direct sunlight
Shelf Life: As indicated on packaging

4. HOW TO USE

Wet: Wet hair thoroughly with warm water.
Apply: Apply a generous amount of shampoo to scalp and hair.
Massage: Gently massage into a rich lather, working from roots to ends.
Rinse: Rinse thoroughly with warm water.
Repeat: Repeat if necessary for very dirty or buildup-prone hair.
Condition: For best results, follow with Superfruit Complex 10-in-1 Renewal Conditioner and use the Hair Masque weekly.
Frequency: Use regularly as needed, especially on wash days when hair needs a gentle, multi-benefit refresh.

Pro Tip for Curly Hair: This shampoo is specifically formulated for wavy and curly hair types. Use with the matching conditioner and hair masque for optimal curl definition and renewal.

Pro Tip for Color Protection: Safe for color-treated hair, this shampoo helps prevent fading. Use consistently to maintain vibrant, long-lasting color.

Pro Tip for Maximum Benefits: For deep renewal, follow with the Superfruit Complex 10-in-1 Renewal Hair Masque, leaving on for 5-30 minutes depending on hair's condition and damage level.

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new hair care product, especially if you have very sensitive scalp or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before full use.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Broken or Irritated Scalp: Do not apply to open wounds, broken skin, or active infections on the scalp. Wait until the skin has fully healed before using.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation, discontinue use immediately. If symptoms persist, consult a dermatologist or healthcare professional.
Children: Keep out of reach of children. This product is intended for adult use.
Storage: Store in a cool, dry place away from direct sunlight and heat.
Expiration: Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on scalp or skin, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

Shea Moisture Superfruit Complex 10-in-1 Renewal Shampoo with Marula Oil & Biotin

Formulated without parabens, phthalates, mineral oil, synthetic fragrance, or artificial color, this shampoo is perfect for those with wavy and curly hair seeking comprehensive renewal and vibrant, lustrous results.

Shea Moisture Superfruit Complex 10-in-1 Renewal Shampoo with Marula Oil & Biotin

PRIMARY USES

1. 10-in-1 Multi-Benefit Renewal Shampoo

What it does: An antioxidant-rich, sulfate-free shampoo that delivers 10 essential benefits in one formula: age-defying, color protection, hydration, nourishment, softening, anti-stress, manageability, shine, revive body, and strengthening without buildup.

2. Powerful Superfruit Complex for Antioxidant Protection

What it does: Features a proprietary Superfruit Complex blend of red raspberry ketones, goji berry, acai, and guava extracts, rich in anti-aging antioxidants that help protect hair from environmental damage.

3. Marula Oil for Elasticity and Moisture

What it does: Enriched with marula oil, which contains natural plant peptides that help support hair’s visible elasticity while providing deep, ultra-moisturizing hydration.

4. Biotin for Strength and Thickness

What it does: Fortified with biotin, a vitamin that nourishes individual strands to support thicker, stronger, healthier-looking hair.

How it helps your skin: For the customer experiencing thinning or weak hair, biotin provides building-block nourishment. For anyone wanting to improve hair density and strength, this means a shampoo that helps fortify each strand from root to tip, promoting fuller, more resilient hair.

5. Fair Trade Shea Butter for Deep Moisture

What it does: Powered by Fair Trade shea butter from Ghana, a deeply moisturizing nut butter with emollient properties that helps soften and nourish dry, lackluster curls.

How it helps your skin: For the customer with dry, thirsty hair, shea butter provides trusted, intensive moisture. For anyone whose hair feels rough or straw-like, this means a shampoo that helps restore softness and suppleness while providing essential hydration.

6. Sulfate-Free Gentle Cleansing

What it does: Formulated without sulfates, the shampoo gently cleanses hair and scalp, washing away excess oils and daily buildup without stripping natural moisture.

How it helps your skin: For the customer with color-treated or delicate hair, sulfate-free cleansing prevents fading and damage. For anyone who experiences dryness from traditional shampoos, this means a gentle yet effective cleanse that removes impurities while preserving natural oils.

7. Color-Safe Formula

What it does: Provides color protection, helping to prevent fading and maintain vibrancy in color-treated hair.

How it helps your skin: For the customer who invests in hair color, this provides essential protection. For anyone wanting their color to last longer between salon visits, this means a shampoo that helps lock in color and prevent premature fading.

8. Anti-Aging Benefits for Hair

What it does: Helps counteract visible signs of aging in hair by nourishing the scalp and infusing strands with rejuvenating nutrients.

How it helps your skin: For the customer concerned with aging hair that has become thinner, drier, or less vibrant, this provides targeted anti-aging care. For anyone wanting to restore youthful vitality to their hair, this means a shampoo that helps renew body, shine, and overall health.

9. Designed for Curly and Wavy Hair

What it does: Specifically formulated for wavy and curly hair types, helping to define curls, reduce frizz, and enhance natural wave patterns.

How it helps your skin: For the customer with textured hair who struggles with frizz or undefined curls, this provides curl-enhancing benefits. For anyone wanting bouncier, more defined waves and curls, this means a shampoo that helps each curl clump beautifully.

10. Free from Harmful Additives

What it does: Formulated without parabens, phthalates, mineral oil, synthetic fragrance, synthetic color, paraffin, propylene glycol, DEA, gluten, and is cruelty-free.

11. Prevents Product Buildup

What it does: Helps prevent product buildup on hair and scalp, keeping strands clean, light, and full of body.

How it helps your skin: For the customer who uses multiple styling products, this provides essential buildup prevention. For anyone whose hair feels heavy or coated, this means a shampoo that helps maintain clean, fresh, lightweight hair.

12. Ethically Traded and Sustainably Produced

What it does: Pioneering community commerce and Fair Trade since 1912, ethically traded ingredients are sustainably produced, and every purchase supports reinvestment in communities.

How it helps your skin: For the socially conscious consumer, this means their haircare choice supports fair wages, women’s empowerment, and sustainable sourcing. For the customer who cares about where their products come from, this means they can feel good about what they put on their hair.

SECONDARY USES

1. Daily Shampoo: Use regularly for gentle, multi-benefit cleansing of waves and curls.

2. Color-Treated Hair Care: Safe for use on color-treated hair, helping to maintain vibrancy and prevent fading.

3. Anti-Aging Hair Treatment: Use consistently to help combat visible signs of aging in hair.

4. Curly Hair Definition: Helps define and enhance natural curl patterns while reducing frizz.

5. Pre-Deep Conditioning Prep: Use before the Superfruit Complex Hair Masque for maximum renewal benefits.

6. Travel Essential: The 384ml size provides long-lasting use for regular travelers.

7. Post-Salon Color Maintenance: Use to extend the life of professional color treatments.

8. Dry Hair Rescue: Restore moisture and softness to dry, dehydrated waves and curls.

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: SheaMoisture

Product Name: Superfruit Complex 10-in-1 Renewal Shampoo with Marula Oil & Biotin

Pack Size: 384ml / 379ml

Product Type: Multi-benefit sulfate-free shampoo

Key Ingredients: Superfruit Complex (raspberry, goji, acai, guava), Marula Oil, Biotin, Fair Trade Shea Butter

Key Benefits: 10-in-1 renewal: age-defy, color protect, hydrate, nourish, soften, anti-stress, manageability, shine, revive body, strengthen

Target Concerns: Dry hair, dull hair, lackluster curls, color-treated hair, aging hair, brittle hair, frizz

Hair Types: Wavy and curly hair, all hair types

Texture: Moisture-rich gel shampoo

Formula Integrity: Sulfate-free, paraben-free, phthalate-free, mineral oil-free, no synthetic fragrance, no synthetic color, cruelty-free, ethically traded

2. TECHNICAL & FORMULATION PROPERTIES

Key Active 1: Superfruit Complex – antioxidant-rich blend of raspberry, goji, acai, and guava extracts

Key Active 2: Marula Oil – supports hair elasticity, contains natural plant peptides

Key Active 3: Biotin – nourishes for thicker, stronger hair

Key Active 4: Fair Trade Shea Butter – deep moisture and emollient properties

Sulfate-Free: Gentle cleansing without stripping

Color-Safe: Protects against fading

Anti-Aging: Helps counteract signs of aging in hair

No Buildup: Prevents product residue

Cruelty-Free: Never tested on animals

Usage: Daily or as needed

3. PHYSICAL ATTRIBUTES

Product Form: Gel shampoo

Texture: Moisture-rich, gentle lathering gel

Scent: Natural superfruit fragrance

Storage: Store in a cool, dry place away from direct sunlight

Shelf Life: As indicated on packaging

4. HOW TO USE

Wet: Wet hair thoroughly with warm water.

Apply: Apply a generous amount of shampoo to scalp and hair.

Massage: Gently massage into a rich lather, working from roots to ends.

Rinse: Rinse thoroughly with warm water.

Repeat: Repeat if necessary for very dirty or buildup-prone hair.

Condition: For best results, follow with Superfruit Complex 10-in-1 Renewal Conditioner and use the Hair Masque weekly.