SheaMoisture Raw Shea Butter Curl Memory Cream Custard

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SheaMoisture Raw Shea Butter Curl Memory Cream Custard is a creamy custard formulated with raw shea butter, coconut oil, and argan oil to define curls, fight shrinkage, and replenish moisture to thirsty, transitioning hair. This curl defining custard helps soften, define, and shape newly natural hair while fighting shrinkage for longer-looking curls.

Raw shea butter deeply hydrates, while coconut oil and argan oil add natural shine and softness. The creamy custard texture glides smoothly through hair for easy application. It is specifically formulated for kinky, coily, and transitioning hair types, helping to manage two different textures during the natural hair journey.

Formulated without sulfates, parabens, phthalates, or mineral oil, this custard contains Fair Trade shea butter and ethically sourced ingredients. Perfect for those with kinky, coily, or transitioning hair seeking definition, moisture, and shrinkage control.

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Categories: HAIRCARE, For Dry Hair, Gel & Wax, Hair Treatments, Leave-In Conditioners, Shampoo & Conditioner (Hair), Styling Products, Sulfate-Free Tags: Coily Hair, Curl Definition, Curl Memory Cream Custard, Curly Hair, Kinky Hair, Natural Hair Care, Raw Shea Butter, SheaMoisture, Shrinkage Control, Transitioning Hair

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Table of Contents

SheaMoisture Raw Shea Butter Curl Memory Cream Custard

PRIMARY USES

1. Curl Defining Custard for Kinky, Coily Hair

What it does: A creamy custard formulated with raw shea butter, coconut oil, and argan oil to define curls, fight shrinkage, and replenish moisture to thirsty, transitioning hair.
How it helps your skin: For the hair stylist treating clients with kinky, coily, or transitioning hair, this provides a defining and moisturizing solution. For the customer whose curls lack definition, spring up instead of hanging down, or feel dry, this means a creamy custard that helps soften, define, and shape newly natural hair while fighting shrinkage.

2. Raw Shea Butter for Deep Moisture and Nourishment

What it does: Raw shea butter deeply hydrates the hair shaft, providing essential moisture and nourishment to dry, thirsty curls.
How it helps your skin: For the customer with dry, brittle transitioning hair, this provides essential moisture. For anyone whose curls feel rough or lack softness, this means a custard that helps restore suppleness and shine.

3. Fights Shrinkage and Adds Length

What it does: Helps fight shrinkage, allowing kinky, coily curls to stretch and hang longer instead of springing up tightly against the scalp.
How it helps your skin: For the customer with tight coils that shrink significantly, this provides elongation benefits. For anyone who wants their curls to look longer without using heat, this means a custard that helps add weight and length to natural curls.

4. Defines and Shapes Newly Natural Hair

What it does: Helps define and shape curls, promoting bouncy, well-formed ringlets in transitioning and newly natural hair.
How it helps your skin: For the customer who is transitioning from relaxed to natural hair, this provides curl-defining benefits. For anyone whose curls lack shape or fall flat, this means a custard that helps each curl clump together beautifully.

5. Replenishes Moisture to Thirsty Transitioning Hair

What it does: Replenishes lost moisture to dry, thirsty transitioning hair, helping to manage two different textures during the natural hair journey.
How it helps your skin: For the customer who is growing out relaxed or chemically treated hair, this provides essential moisture. For anyone dealing with the challenges of transitioning, this means a custard that helps keep both textures hydrated and manageable.

6. Adds Natural Shine and Softness

What it does: Helps add natural shine and softness to dull, dry curls, leaving hair looking healthy and vibrant.
How it helps your skin: For the customer with dull, lackluster curls, this provides shine-enhancing benefits. For anyone whose hair lacks radiance, this means a custard that helps restore natural luster and softness.

7. Free from Harsh Additives

What it does: Formulated without sulfates, parabens, phthalates, mineral oil, and other harsh ingredients.
How it helps your skin: For the dermatologist or hair stylist recommending clean hair care, this provides a trusted, minimal ingredient option. For the customer who prefers natural, straightforward products, this means they can trust what they are putting on their curls.

8. Fair Trade and Ethically Sourced Ingredients

What it does: Contains Fair Trade shea butter and ethically sourced ingredients that support sustainable practices and community commerce.
How it helps your skin: For the socially conscious consumer, this means their hair care choice supports fair wages and sustainable sourcing. For the customer who cares about where their products come from, this means they can feel good about what they put on their hair.

9. Specifically for Kinky, Coily, Transitioning Hair

What it does: Formulated specifically for kinky, coily, and transitioning hair types, addressing the unique needs of textured hair during the natural hair journey.
How it helps your skin: For the customer with tight coils or transitioning textures, this provides targeted care. For anyone whose curls need extra definition and moisture, this means a custard designed specifically for their hair type.

10. Creamy Custard Texture for Easy Application

What it does: The creamy custard texture glides smoothly through hair, making it easy to apply and distribute evenly from roots to ends.
How it helps your skin: For the customer who struggles with thick, sticky gels, this provides a smooth, easy application. For anyone who wants a product that spreads easily without tugging, this means a custard that makes styling effortless.

SECONDARY USES

1. Curl Defining Custard: Apply to damp hair for defined, frizz-free curls.

2. Shrinkage Fighter: Use to help elongate curls and reduce shrinkage for longer-looking styles.

3. Transitioning Hair Styler: Perfect for those transitioning from relaxed to natural hair.

4. Natural Hair Care: Ideal for kinky, coily, and curly hair textures.

5. Twist and Braid Out Cream: Use for twist-outs and braid-outs to enhance definition.

6. Humidity Shield: Helps protect curls from frizz-causing humidity.

7. Travel Essential: The versatile formula makes it perfect for travel.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: SheaMoisture
Product Name: Raw Shea Butter Curl Memory Cream Custard
Product Type: Curl defining creamy custard
Key Ingredients: Raw Shea Butter, Coconut Oil, Argan Oil
Key Benefits: Defines curls, fights shrinkage, replenishes moisture, adds shine, softens hair
Target Concerns: Kinky hair, coily hair, transitioning hair, shrinkage, dryness, lack of definition
Hair Types: Kinky, coily, curly, transitioning, natural
Formula Integrity: Sulfate-free, paraben-free, phthalate-free, mineral oil-free

2. TECHNICAL & FORMULATION PROPERTIES

Key Active 1: Raw Shea Butter – deep hydration, nourishment
Key Active 2: Coconut Oil – moisture, shine, softness
Key Active 3: Argan Oil – shine, elasticity, hydration
Primary Function: Defines curls and fights shrinkage
Texture: Creamy custard
Shrinkage Control: Helps elongate curls
Application: Apply to damp hair in sections
Safe For: Transitioning hair, natural hair, color-treated hair
Usage: Daily styling, twist-outs, braid-outs

3. PHYSICAL ATTRIBUTES

Product Form: Creamy custard
Texture: Smooth, creamy consistency
Scent: Natural shea butter and essential oil blend
Storage: Store in a cool, dry place away from direct sunlight
Shelf Life: As indicated on packaging

4. HOW TO USE

As a Curl Defining Custard:

Cleanse: Wash and condition hair as usual.
Section: Section damp hair into manageable parts.
Apply: Apply custard evenly from roots to ends in each section.
Scrunch: Scrunch curls upward to encourage definition.
Air Dry: Allow hair to air dry or use a diffuser on low heat.
Style: Style as desired. Do not rinse.

For Twist-Outs and Braid-Outs:

Apply: Apply custard to damp hair section by section.
Twist: Twist or braid each section.
Dry: Allow hair to dry completely.
Unravel: Gently unravel twists or braids for defined, bouncy curls.

For Shrinkage Control:

Apply: Apply custard generously to damp hair.
Stretch: Gently stretch sections while styling.
Air Dry: Allow to air dry without disturbing.

Pro Tip for Definition: Apply to soaking wet hair and scrunch with a microfiber towel for maximum curl definition.

Pro Tip for Transitioning Hair: Apply to both relaxed and natural sections to help blend textures during styling.

Pro Tip for Shrinkage: For maximum length, use African threading or banding techniques after applying the custard.

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new hair care product, especially if you have very sensitive scalp or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before full use.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Broken or Irritated Scalp: Do not apply to open wounds, broken skin, or active infections on the scalp. Wait until the skin has fully healed before using.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation, discontinue use immediately. If symptoms persist, consult a dermatologist or healthcare professional.
Children: Keep out of reach of children. This product is intended for adult use.
Storage: Store in a cool, dry place away from direct sunlight and heat.
Expiration: Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: This product is generally considered safe, but if you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on scalp or skin, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.
Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention.

SheaMoisture Raw Shea Butter Curl Memory Cream Custard

Formulated without sulfates, parabens, phthalates, or mineral oil, this custard contains Fair Trade shea butter and ethically sourced ingredients. Perfect for those with kinky, coily, or transitioning hair seeking definition, moisture, and shrinkage control.

SheaMoisture Raw Shea Butter Curl Memory Cream Custard

PRIMARY USES

1. Curl Defining Custard for Kinky, Coily Hair

What it does: A creamy custard formulated with raw shea butter, coconut oil, and argan oil to define curls, fight shrinkage, and replenish moisture to thirsty, transitioning hair.

2. Raw Shea Butter for Deep Moisture and Nourishment

What it does: Raw shea butter deeply hydrates the hair shaft, providing essential moisture and nourishment to dry, thirsty curls.

How it helps your skin: For the customer with dry, brittle transitioning hair, this provides essential moisture. For anyone whose curls feel rough or lack softness, this means a custard that helps restore suppleness and shine.

3. Fights Shrinkage and Adds Length

What it does: Helps fight shrinkage, allowing kinky, coily curls to stretch and hang longer instead of springing up tightly against the scalp.

How it helps your skin: For the customer with tight coils that shrink significantly, this provides elongation benefits. For anyone who wants their curls to look longer without using heat, this means a custard that helps add weight and length to natural curls.

4. Defines and Shapes Newly Natural Hair

What it does: Helps define and shape curls, promoting bouncy, well-formed ringlets in transitioning and newly natural hair.

How it helps your skin: For the customer who is transitioning from relaxed to natural hair, this provides curl-defining benefits. For anyone whose curls lack shape or fall flat, this means a custard that helps each curl clump together beautifully.

5. Replenishes Moisture to Thirsty Transitioning Hair

What it does: Replenishes lost moisture to dry, thirsty transitioning hair, helping to manage two different textures during the natural hair journey.

How it helps your skin: For the customer who is growing out relaxed or chemically treated hair, this provides essential moisture. For anyone dealing with the challenges of transitioning, this means a custard that helps keep both textures hydrated and manageable.

6. Adds Natural Shine and Softness

What it does: Helps add natural shine and softness to dull, dry curls, leaving hair looking healthy and vibrant.

How it helps your skin: For the customer with dull, lackluster curls, this provides shine-enhancing benefits. For anyone whose hair lacks radiance, this means a custard that helps restore natural luster and softness.

7. Free from Harsh Additives

What it does: Formulated without sulfates, parabens, phthalates, mineral oil, and other harsh ingredients.

How it helps your skin: For the dermatologist or hair stylist recommending clean hair care, this provides a trusted, minimal ingredient option. For the customer who prefers natural, straightforward products, this means they can trust what they are putting on their curls.

8. Fair Trade and Ethically Sourced Ingredients

What it does: Contains Fair Trade shea butter and ethically sourced ingredients that support sustainable practices and community commerce.

How it helps your skin: For the socially conscious consumer, this means their hair care choice supports fair wages and sustainable sourcing. For the customer who cares about where their products come from, this means they can feel good about what they put on their hair.

9. Specifically for Kinky, Coily, Transitioning Hair

What it does: Formulated specifically for kinky, coily, and transitioning hair types, addressing the unique needs of textured hair during the natural hair journey.

How it helps your skin: For the customer with tight coils or transitioning textures, this provides targeted care. For anyone whose curls need extra definition and moisture, this means a custard designed specifically for their hair type.

10. Creamy Custard Texture for Easy Application

What it does: The creamy custard texture glides smoothly through hair, making it easy to apply and distribute evenly from roots to ends.

How it helps your skin: For the customer who struggles with thick, sticky gels, this provides a smooth, easy application. For anyone who wants a product that spreads easily without tugging, this means a custard that makes styling effortless.

SECONDARY USES

1. Curl Defining Custard: Apply to damp hair for defined, frizz-free curls.

2. Shrinkage Fighter: Use to help elongate curls and reduce shrinkage for longer-looking styles.

3. Transitioning Hair Styler: Perfect for those transitioning from relaxed to natural hair.

4. Natural Hair Care: Ideal for kinky, coily, and curly hair textures.

5. Twist and Braid Out Cream: Use for twist-outs and braid-outs to enhance definition.

6. Humidity Shield: Helps protect curls from frizz-causing humidity.

7. Travel Essential: The versatile formula makes it perfect for travel.

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: SheaMoisture

Product Name: Raw Shea Butter Curl Memory Cream Custard

Product Type: Curl defining creamy custard

Key Ingredients: Raw Shea Butter, Coconut Oil, Argan Oil

Key Benefits: Defines curls, fights shrinkage, replenishes moisture, adds shine, softens hair

Target Concerns: Kinky hair, coily hair, transitioning hair, shrinkage, dryness, lack of definition

Hair Types: Kinky, coily, curly, transitioning, natural

Formula Integrity: Sulfate-free, paraben-free, phthalate-free, mineral oil-free

2. TECHNICAL & FORMULATION PROPERTIES

Key Active 1: Raw Shea Butter – deep hydration, nourishment

Key Active 2: Coconut Oil – moisture, shine, softness

Key Active 3: Argan Oil – shine, elasticity, hydration

Primary Function: Defines curls and fights shrinkage

Texture: Creamy custard

Shrinkage Control: Helps elongate curls

Application: Apply to damp hair in sections

Safe For: Transitioning hair, natural hair, color-treated hair

Usage: Daily styling, twist-outs, braid-outs

3. PHYSICAL ATTRIBUTES

Product Form: Creamy custard

Texture: Smooth, creamy consistency

Scent: Natural shea butter and essential oil blend

Storage: Store in a cool, dry place away from direct sunlight

Shelf Life: As indicated on packaging

4. HOW TO USE

As a Curl Defining Custard:

Cleanse: Wash and condition hair as usual.

Section: Section damp hair into manageable parts.

Apply: Apply custard evenly from roots to ends in each section.

Scrunch: Scrunch curls upward to encourage definition.

Air Dry: Allow hair to air dry or use a diffuser on low heat.

Style: Style as desired. Do not rinse.

For Twist-Outs and Braid-Outs:

Apply: Apply custard to damp hair section by section.

Twist: Twist or braid each section.

Dry: Allow hair to dry completely.

Unravel: Gently unravel twists or braids for defined, bouncy curls.

For Shrinkage Control: